如何使用DataBox使用Facebook广告和自定义转换beplay体育appios
专家提示:从Facebook的文档中了解有关像素和自定义转换here。
Facebook广告(Pixels)的查询构建器允许您从Facebook广告帐户访问自定义转换数据。
但是,必须以将这些自定义事件与Facebook像素相关联的方式设置在您的Facebook广告帐户中创建的像素。
专家提示:This video tutorialprovides a comprehensive overview of how to install your Facebook Pixel and create Custom Conversions with Facebook Ads.
在本文中
What is a Pixel?
专家提示:Learn about Pixels from Facebook's documentationhere。
Facebook Pixel是一种分析工具,可以通过了解人们在您的网站上采取的行动来衡量广告的有效性。可以跟踪的操作的示例包括填写表格或在您的网站上进行购买。
这些动作被像素被认为是“事件”。这些事件可以在活动经理on your Facebook Pixel page.
What is a Custom Conversion?
专家提示:从Facebook的文档中了解自定义转换here。
Custom conversions let you create rules for events or URLs. When you create these rules, you can measure more specific customer actions.
然后,您可以使用自定义转换来优化广告交付,并吸引最有可能采取您关心的行动的人。
如何创建Facebook像素
专家提示:了解如何从Facebook的文档中创建Facebook像素here。
在Facebook广告中,单击Menu左上角的图标。点击所有工具扩展窗口。在里面Measure and Reportsection, click on像素。
创建一个新的像素, click the blue+ Add a New Data Source左上方的按钮,选择Facebook像素。
这将打开创建一个Facebook像素窗户。Enter a姓名for your Pixel and yourWebsite URL(选修的)。点击Create创建您的新像素。
How to create Custom Conversions in Facebook Ads
专家提示:了解如何从Facebook的文档中创建自定义转换here。
It's recommended that you start by using Partner Integrations order to quickly and efficiently set up a variety of Custom Conversion for your business.
HOW TO
如何使用合作伙伴集成创建自定义转换
在Facebook广告中,单击Menu左上角的图标。点击所有工具扩展窗口。在里面Measure and Reportsection, click on像素。
Using the lefthand menu, navigate to合作伙伴集成。From here you can view eCommerce platforms, Website platforms, CRM & Marketing software, Tag Management options, and Mobile platforms that can directly integrate with Facebook Ads Pixels.
您将在此列表上找到许多数据源,它们也与DataBox集成在一起,例如BigCommerce,EventBrite,Shopify,WooCommerce,Hbeplay体育appiosubSpot和Salesforce。其他流行的平台,例如WordPress,Wix和Ticketmaster,也被列为合作伙伴集成。
点击See Details在特定平台上查看更多信息。这将打开一个特定于平台的页面,概述您可以做的事情,可以连接的内容以及人们对集成的看法。
使用What can you connectsection to get a better understanding of your Pixel can be connected to.
For example, if you choose to connect your Facebook Pixel with your Shopify Account, the Pixel will automatically import any type of Shopify conversion that's being tracked. This includes website activity like pageviews, add-to-carts, and online purchase values.
如何创建新的自定义转换
例如,如果您想跟踪到您的感谢页面的用户,则Category应该LeadandValue应该1。这将使之成为现实,因此每次事件(您的感谢页面的人)都被计算一次。
另一方面,如果您想跟踪在网站上购买机票的用户,每张门票的费用为10美元,则可以输入10作为Value因此,每个事件(购买的票证)为您的转换值增加了10个。
如何在网站上安装像素
专家提示:Learn more about how to install a Pixel on your website from Facebook's documentationhere。
It's recommended that you use Partner Integrations whenever possible to install a Pixel on your website.
HOW TO
如何使用合作伙伴集成在您的网站上安装像素
这将打开您帐户中特定于像素的部分。从这里,您可以查看概述,测试事件,诊断或设置。
如何自己手动安装像素代码
- Google Tag Manager:UsingGoogle Tag Manager, you can easily install the Facebook Pixel.
导航到概述在Google标签管理器中页面,然后单击添加a new tag.命名您的标签(即“ Facebook Pixel”)。
点击Tag Configuration打开选择标签类型菜单。来自Custom部分,选择Custom HTML。在里面textbox, paste your Pixel code. InAdvanced Settings,放Tag firing options到每次活动一次。
点击Triggering打开选择触发器窗户。选择您想触发此标签的事件,以便Facebook像素跟踪每个事件。点击添加。
点击Save在右上角保存新标签。 - WordPress:If you're using a WordPress website, there a variety of popular WordPress Plugins, like "插入标题和页脚" or "像素YourSite," that can help simplify this process.
Once you download a Plugin, open up your Wordpress Account and navigate toSettings。下载的WordPress插件的名称应该listed as a sub-menu item underSettings。导航到此页面,并将适当的像素代码粘贴到标题中。
How to create a Custom Conversion for a specific Campaign or Ad Set in Facebook Ads
In this list, you'll see Standard and Custom Events from your Facebook Ads Account Standard Events, or the ones that come with your Account, are a little bit more advanced. If you're using Partner Integrations, most of these will automatically be re-created as Custom Events.
Can use different Values based on the types of tickets people are buying (how do you differentiate between these sales?)
How to verify Custom Conversion data in Databox vs Facebook Ads
了解如何验证Databox与Facebook广告中的自定义转换数据beplay体育appioshere。
How to use the Query Builder for Facebook Ads (Pixels)
Learn how to use the Query Builder for Facebook Ads (Pixels)here。
添加itional Information
- Each Ad Manager can have up to 100 Custom Conversions.