销售和营销一致性的14个原因对于飙升的公司增长至关重要
From breaking down silos and establishing weekly stand-ups to refining messaging and improving lead nurturing processes, here is how to get sales and marketing aligned.
Marketing| Dec 14
尽管SEO景观可能总是处于变化状态，但某些事情（例如反向链接）仍然恒定。
链接仍然是最重要的排名因素之一because they pass value to the website being linked to which is a signal to Google that “this content is good.” An endorsement, if you will.
如您所知，认可很重要，尤其是如果您处于竞争竞争者正在接受与您的产品或服务相关的反向链接的情况下，则可以使他们能够提高搜索排名and stand out.
It’s much harder to rank in competitive niches, such as loans, insurance, and marketing, without quality backlinks.
那么，如何获得更多质量的反向链接呢？请继续阅读以探索我发现在建立网站质量反向链接（认可）目录中最有效的一些方法。
Guest Blogging
使用来宾发布作为链接构建策略continues to be one of the most common (and effective) tactics for attracting backlinks and improving search rankings.
当然，毋庸置疑，为自己的网站制作高质量内容是您需要定期采取的最重要步骤。相关且有趣的内容肯定会改善您的网站在搜索结果中的排名。
However, publishing high-quality posts onotherwebsites is greatly valued by Google, but you need to do it correctly.
您绝不应该通过创建低质量的帖子，这些帖子写得不好，无关紧要，塞满了关键字或过度促销。博客编辑很少首先接受这种内容。
Don’t just focus your energy on building links. Instead, provide something relevant, informative, and useful that the readers will actually be interested in. That way, you can grab the attention of potential blog readers and increase your web traffic, ultimately increasing your ranking.
What’s more, you will build strong relationships with other bloggers and strengthen your reputation.
But, how can you find the best blogs to reach out to? You should start with a simple Google search because that will help you find blogs in your niche. Posting to niche-relevant blogs is very important because those blogs already have an audience that matches yours.
但是如何选择一个博客以供客人发布？
Once you make a list of blogs that could be a great fit, narrow down the list by using the following metrics:
- Domain Authority (DA)-具有高DA的网站将帮助您在Google中排名更高。MOZ是检查所有网站的DA的最佳工具。但是，并非所有具有较高DA的网站都有节制和许多发布垃圾邮件，这就是为什么这不应该是您使用的唯一指标的原因。
- Trust Flow & Citation Flow- 信任流根据链接到它的值得信赖的站点的数量来预测特定站点的可信度，而引文流则根据数量链接到该站点来预测站点的影响。您应该专注于TF，但也要确保TF和CF之间的比例良好。
- Audience geography– Checking the origin of a site’s traffic will help you find blogs that can bring you more value. If you’re targeting people from, let’s say, Europe, it wouldn’t be beneficial to guest post on a blog with an American audience, especially if you don’t plan on publishing many posts on that blog.
- SEO ranking- 您可以使用网站的标题标签，ALT标签和博客文章标题在Google上进行关键字搜索来检查网站的SEO排名。如果该网站出现在搜索结果中，那么接触到（当然，将其与所有其他这些指标结合在一起）可能是一个很好的选择。
- Backlinks– Checking a blog’s backlinks will help you separate reputable blogs from spammy ones. You can check this withSEMrush or Moz’s链接资源管理器。Also, be sure that the blogs you’re considering actually allow backlinks. Many blogs use nofollow tags and many will allow you to put your link only in your author bio. Some bloggers even allow your backlink only to remove it after a while, so make sure you check this by exploring a blog’s older guest posts.
- Engagement– Check how a blog’s audience is receiving its posts and if it perhaps attracts influencers. See how many shares, likes, tweets and comments a particular blog’s posts are getting.
- Social following– Guest posting on sites with great social following presents an opportunity for all those followers to engage with you, tag you on social media and spread the word about you.
Combining all of these metrics will help you find the best blogs to reach out to. Here’s an excellent example of a blogging outreach email byGroove：
Resource Pages
Resource pagesare not commonly found on websites, which you should definitely use to your advantage. They are perfect for an effective link building strategy.
What exactly is a resource page? It’s simply a page on a website that includes one or more lists of helpful links, that is, resources regarding a particular topic.
例如，如果您有一个食物博客，则可以创建一个资源页面，为读者提供指向一些最佳食谱的链接。
Also, you can go about this tactic the other way around.
找到你的利基,问站长相关m to add your website to their resource pages. Many websites that have resource pages display a “Suggest a new resource” button, which prompts you to a form for submitting a new resource via email, like Harvard’s resource page:
To find websites with resource pages, simply do a Google search using your desired keyword/s and the term “resources”. However, this may lead to millions of search results (depending on your keywords), so you can narrow them down by searching for phrases like these:
- Keyword + inurl:resources
- 关键字 + Intitle：资源
- Keyword + inurl:links
- Keyword + intitle:links
推荐
Giving testimonials will help you increase your online visibility and website traffic.
他们都创建一个完整的双赢的局面you and the companies you recommend because you help them build trust, while you get a backlink to your website, which is added in your testimonial answer.
This is perhaps the simplest way to build links and attract more people to your site.
推荐build trust because people greatly value other people’s experiences with a brand when making their purchasing decisions.
当他们从已经购买了特定品牌产品并从中获得收益的人看到诚实的推荐时，他们更有可能自己购买该产品。
Therefore, by giving product testimonials to the companies that you bought something from, you greatly help them build trust with their customers. Now, most of them will add your link in your testimonial answer but, if they don’t, you shouldn’t demand it.
无论哪种方式，对于您来说，这都是一个很棒的机会。
Infographics
Infographics are quite similar to guest posting in that they can also earn you backlinks.
如果你create interesting and informative infographicsthat are actually shareable, you can be sure that a lot of people will share them on their websites and link back to you.
Link building aside, you should create infographics because many people prefer visual content to plain text and meeting everyone’s needs will certainly go a long way.
In order for your infographics to be shareable, you need to display an embed code at the bottom of each infographic.
That code is what people will copy and paste into their website to use your infographic.
Most of them will link back to you, stating that you created it, but not everyone will do it. You can check this by copying your infographics’ URLs and pasting them into Google’s Image Search. You’ll see exactly who used your infographics and whether or not they linked back to you, so you can reach out if you want them to add your links.
The most important thing to do when creating infographics is to try reaching out to people in relevant spaces who might be interested in sharing them and linking back to you.
That outreach may turn into a fruitful blogging opportunity.
Forums and Q&A discussions
Forums present several awesome opportunities for you and your business.
First, you canbuild links，，，，but you should never overdo it on forums. Don’t focus on keywords and anchor text, because people go on forums to find precise answers to their questions. So, provide a relevant link only when you think it can really help someone solve their pain points.
Second, you get to meet people in your industry who may become collaborators in the future. Many people you meet on forums may become your customers as well.
Last but certainly not least, spending time on forums helps you find new topics to tackle on your blog. If there’s a common issue that people seek help for, you can address it on your blog (and then share the link on the forum).
The best thing to do is add the link to your website in your account’s signature. That way, everyone will clearly see it and you can focus on engaging with your niche’s community and building meaningful relationships.
Link Reclamation
Link reclamation starts by finding the websites that mention your brand, your name, or your images in their articles without linking back to you.
You can find out about brand mentions with tools such asGoogle Alerts，，，，提到，，，，and Moz’sFresh Web Explorer。
If there is someone mentioning your brand without linking to your website, you can send a simple email asking them politely to include a backlink.
你的照片也是一样。你可以使用谷歌的s Image Search to see if anyone is using your images without linking back to the original source, just like we discussed for infographics, or you can use tools likeTinEye，它的工作方式几乎相同。
Participate in Roundup Posts
您绝对应该考虑参加综述帖子，因为这将大大增加您的网站流量。
它们通常是最佳内容的每周策划，但每天也可以每月一次。参加这些帖子将帮助您吸引广泛的受众，并由于您的帖子中的链接而获得大量推荐流量。
Roundup posts are great because you’ll always get a backlink. When the roundup post curators include more links, their posts become more valuable.
找到创建这些帖子的网站管理员，并用您最好，最引人注目的内容来推销它们。您可以简单地在Google上搜索它们，或者更好的是BuzzSumoorAhrefs。
The other way around is also good. I like the approach that Vipin Nayar, Digital Marketing Head atAcodezused:
“Here we create a featured post listing the top 100 bloggers in our niche. We offer an award icon that could be attached to the website and reach out to them saying that they were featured in on our blog. It is a total win-win situation as the blogger gains trust among his audience, while we get a link back to our site. The usual conversion rate is 1:10 which is much helpful to increase ranking in SERP.”
断开的链接构建
Broken link building is a highly effective method for helping other webmasters fix their broken links.
Here’s how it works: a high-ranking post may be linking to content that has been moved or deleted. When a person visits the site and tries to click an external link to learn more, they will get a 404 error instead.
Not only does this tactic help you get backlinks from high-quality websites, but it also helps you make many new connections with experts in your niche.
You can do a simple Google search to find relevant websites in your niche that could benefit from publishing your content to replace their dead links.
Once you create a list of those sites, use a tool like theMajestic Bulk Backlink Checkeror Chrome extensions likeDomain Hunter PlusandCheck My Linksto scan for broken links on the sites.
You can then reach out and kindly offer either your existing content for replacing their broken links or new content that you will craft specifically for that purpose.
摩天大楼法
摩天大楼方法是一个2部分的过程。
First, find the most popular content in your niche and create a much better, more detailed and more up-to-date version. Then, send it to webmasters who have previously linked to the content that you are trying to improve.
You can useBuzzSumoto search for relevant keywords and find the most shared pieces of content that you can recreate with a new angle or twist.
在创建了脱颖而出的更好的内容之后，就像您在访客博客上一样，与合适的人接触。
Mario Peshev, the founder and WordPress Architect atDevriX，，，，said: “Skyscraper content represents 30% of our top ranked content at DevriX. Each piece takes anywhere between 3 to 5 days to craft, but on top of the high success rate pitching bloggers (12% to 17%), it leads to important strategic partnerships with industry leaders and market experts”.
10-会议和活动链接
Speaking at a conference or an event is an amazing way to raise brand awareness andconnect with many influential people。演讲活动可以包括本地和国际会议，以及学术讲座，商业研讨会以及您的业务将从中受益的其他各种特定于行业的网络活动。
Simply getting listed with a link on the event website will improve your online visibility and SEO ranking, but you also have an opportunity to connect with experts in your niche.
如何开始链接构建
应用这些链接构建方法将增强您的搜索排名，并使您的品牌真正脱颖而出。
However, if you’re a one-man show or a small company with the marketing team of just a few people, you will be quickly overwhelmed if you try to apply all the methods at the same time. Each one requires specific knowledge and experience.
Instead, focus your efforts on one link building method at a time until you get the hang of it. Then, move on to the next one and gradually startcreating an excellent link building mix那将使您的流量飞涨，并将您的排名提高到高度。
如果您想跟踪链接构建策略的影响，请使用此功能free Search Console dashboard监视所有关键的有机交通指标。
