200+ Free Marketing Dashboard Examples and Templates

为各个目的探索营销仪表板

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More Dashboard Examples and Templates

Explore all the different ways you can use Databox to gain better data insights needed to drive better business decisions. Here are just a few examples of the departments and industries that use our pre-built templates on a daily basis to improve performance.

什么是营销仪表板？

If you’re in any kind of marketing role, you know that a big part of the role is about reporting on what’s working and how your marketing efforts translate to actual business.

Enter marketing dashboards––the superpower of any marketer who wants to quickly and clearly communicate the performance and overall ROI of the team’s marketing efforts.

营销dashboards are essential to any marketing team’s success, not only because they put together all the data in an easy-to-understand way, but also because they allow you to discover new ways to keep improving on your current strategy over and over again.

So, what is a marketing dashboard?

营销仪表板是一种报告工具，可实时从多个来源获取数据，并将其显示在一个位置。营销仪表板收集，跟踪和显示不同的（先前设置的）指标和KPI，这些指标和KPI对于衡量和分析营销活动的当前绩效至关重要。

简而言之，营销仪表板旨在帮助您回答这个问题，”How is my marketing campaign performing at this very moment?”

When you have a glance at the summary of how your campaigns are performing, you are always able to make timely adjustments that will ensure you reach your marketing goals and achieve maximum success.

What Should Be Included in a Marketing Dashboard?

Same as it goes when creating other types of dashboards, what you’ll include in your marketing dashboard depends on multiple factors. Among some of the most important factors are your company size, business goals, marketing goals, type of marketing strategy, and so on.

A successful marketing dashboard should be unique and tailored to your company’s specific needs, and it should contain relevant data that will help you measure the overall impact that your currently employed marketing strategy has on your target audience and target market.

A well-made marketing dashboard should be able to show you how your marketing activities are increasing customer acquisition, lead generation, sales, client retention, and similar.

如果这是您第一次建立营销仪表板，请确保包括指标，这些指标可以更好地了解3个主要领域 - 您的公司意识，公司参与和即将到来的机会。

基本营销KPI包括以下内容：

• 每次收购成本– This metric shows you if your customer acquisition is cost viable.
• Cost Per Lead– See how much you spend per lead.
• 销售目标和增长- 找出您的销售是否在增长并达到固定目标。
• ROI- 跟踪您使用营销预算的效率。
• Customer Lifetime Value– This metric helps you determine if new customers are profitable in the long-run.
• Website Traffic-to-Lead Ratio– See how well your website converts.
• 铅与MQL比率- 查看营销如何合格生成的潜在客户。
• MQL-to-SQL ratio– Get better insight into which requirements the sales team has for your leads.
• Goal Conversion Rate- 该指标向您显示您是否达到了业务目标。
• Average Time to Conversion– You know that your visitors convert, but how fast? This metric can help you.
• 着陆页转换率– See which landing pages and content perform best.
• 每次点击费用– See the actual price you pay for each click in your PPC marketing campaigns.
• 跳出率- 确定您的访问者是否在您的网站上找到他们在寻找的内容。
• Engagement Rate- 查看您的用户对您的内容的响应程度。
• Click-Through Rate– Find out if your ads, CTAs, and content are resulting in the attention you want.

营销仪表板对于今天成功的业务至关重要。没有使用正确的仪表板跟踪您的关键指标和KPI，您不太可能与竞争对手保持同步并扩展业务。

Our dashboards will not only help you with decision-making and budget allocation but also enable you to see whether your marketing strategy and tactics are moving the needle.

因此，与其想知道营销团队的表现，不如下载一个（或几个）营销仪表板模板，以单击按钮获得可行的见解。