Google Analytics is a difficult tool to learn. In fact,89% of marketers说他们想提高对Google Analytics（分析）的了解。
Between metrics and dimensions, there are more than500 unique pieces of datayou can access using Google Analytics.
Digging into Google Analytics Reportingto find and extract the exact data you need can be time-consuming and overwhelming. But there’s a simple alternative.
With custom Google Analytics仪表板示例, you can create a view that shows only the metrics you care about, all on one screen. You can even share your dashboard with others, making reporting easier than ever.
Google Analytics dashboards are basically a collection of data visualizations, or “widgets”, that when presented together on one canvas represent your company’s performance across key areas.
These dashboards are completely customizable by user and can include up to 12 widgets. Each user in a Google Analytics account can have up to 20 private dashboards, while each Google Analytics account can have up to 50 shared dashboards.
You can find dashboards listed as the first item under the “Customization” dropdown menu. Here, you’ll find any existing dashboards that have been created in your account.
What’s a Google Analytics Widget?
A widget in Google Analytics is simply a visualization type that represents your performance data, like a bar graph or a table.
When you’re creating or editing a Google Analytics dashboard, there are 6 standard widgets and 4 real-time widgets you can choose from when deciding on how to best visualize your performance data.
How to Create a Dashboard in Google Analytics
There are two ways to create dashboards in Google Analytics: you can create your own dashboard from scratch, or you can use prebuilt Google Analytics dashboard templates.
在Google Analytics（分析）中创建自己的自定义仪表板：
1.登录Google Analytics（分析）。
2. Expand “Customization,” and then click “Dashboards.”
3.单击“创建”。
4. Choose “Blank Canvas,” give your dashboard a name, and click “Create Dashboard.”
5. Now, you can build your dashboard by adding widgets to it. Give your widget a title, choose how you want it to display on your dashboard (as a timeline, map, table, chart, etc.), and then add the metrics you want to display in that widget. When you’re finished, click “Save.”
Your new widget will then display on your dashboard. Click “+ Add Widget” to add additional widgets to your dashboard, and continue the process until you’ve created the dashboard you want to use.
But the problem with creating dashboards from scratch in this way is that it requires fairly advanced knowledge of Google Analytics. If you’re just a casual user of the tool, the number of metrics and filters available can be overwhelming, and the interface isn’t terribly intuitive.
So for many people, prebuilt dashboard templates are a better alternative.
How to Share a Dashboard in Google Analytics
To share your dashboard in Google Analytics, simply click the “Share” dropdown on the sub-navigation right above your dashboard.
从这里，您将有两个选择：
Share template link:Get a shareable link to your dashboard configuration so that others can replicate it. No performance data will be shared.
Share in solutions gallery:The template configuration is stored in your account’s solution gallery. This means you and others can easily replicate it for other uses.
The 10 Best Google Analytics Dashboards
To address the fact that the process for creating dashboards is confusing to all but the most advanced Google Analytics users, Google created the Solutions Gallery: a place where Google Analytics experts can share their prebuilt dashboard templates with other marketers.
下面,你会发现10个最受欢迎的谷歌nalytics dashboards from the Solutions Gallery, along with explanations for how to use them, a list of questions each dashboard answers, and links to the templates so you can easily import them to your Google Analytics account.
PRO TIP: Want to Save Time Creating Your Google Analytics Traffic Dashboard?
Yes, you can DIY in Google Analytics, but what if you would prefer a simpler, easier route? After all, once you learn how it’s done, you still have to choose the right metrics and design your dashboard to answer the important questions your stakeholders have, for example:
How many people are visiting my website?
Which sources drive the most website traffic to my website?
哪些网站将最多的流量转移到我的网站上？
Which social networks drive quality traffic to my website?
我的网站访问者在哪里？
and more…
Now you can benefit from the experience of Google Analytics experts, who have put together a greatDatabox templateshowing all the most important website traffic KPIs. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
With thisGoogle Analytics dashboard, you can quickly learn who is visiting your site and details such as:
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Overview:This dashboard will show you which types of visitors are digging deeper into your site. By focusing on both sessions and bounce rate, you can get a good idea on which sources bring quality visitors.
Overview:Avinash Kaushik概述了您可以在Google Analytics（分析）中测量的三种主要指标：acquisition, behavior, and outcomes. This dashboard measures all three types, making it a perfect dashboard for executives who are more interested in overall performance than tactical data.
Questions It Answers:
What are the most common sources of traffic?
How well am I converting visitors?
How long do visitors spend on my site?
How many visitors return for multiple sessions?
Want this dashboard in Databox instead?Grab the freeGoogle Analytics VP Digital dashboardbelow to easily measure your key acquisition, behavior, and outcome metrics and share your real-time dashboard with members of your executive team.
Overview:This dashboard gives you all the key stats on the types of visitors that arrive on your site. By focusing on demographics, devices, and locations, you get a full picture of your visitor’s context for learning about your product.
Questions It Answers:
哪些用户的人口统计要访问您的网站？
What are your visitors’ favorite mobile devices?
访问者在您的网站上留了多长时间？
How many users are visiting your site multiple times?
How many new visitors are you acquiring?
Want this dashboard in Databox instead?Grab the freeGoogle Analytics Audience Overview dashboard以下类型的可操作的信息s of people who are visiting your website: where they live, what they’re interested in, and what devices they use most often.
Overview:This dashboard looks at the efficiency of your content. It shows you which pages of your site get the most views, which pages drive the most goal conversions, and which pages have the highest number of exits (and may need to be updated with a clearer call-to-action).
Questions It Answers:
What are your site’s most popular pages?
Which pages lead to goal completions?
Which pages encourage visitors to read further?
Which pages do new visitors hit first?
Where do most of your visitors reside?
在用户离开您的网站之前，哪些页面往往是访问的最后一页？
Want this dashboard in Databox instead?Grab the freeGoogle Analytics Content Analysis dashboardbelow to track which content on your site does the best job of keeping visitors’ attention—and which need some work.
Which landing pages bring in quality organic visitors?
What keywords drive visitors to your site?
What are your most popular pages in organic search?
Which landing pages have too-high bounce rates?
Suffering from “not provided” keywords?One of the downsides of Google Analytics data is that many keywords show as “not provided.” To get better data, download this freeGoogle Analytics（分析）SEO仪表板to combine Google Analytics and Google Search Console data in a single view.
What percentage of your overall visitors come from social?
Which social networks lead to visitors that actually complete goals?
哪些社交网络驱使访问者在您的网站上花费时间？
哪些移动设备从社交中产生质量访问？
Want this dashboard in Databox instead?Grab the freeGoogle Analytics Social Media dashboardbelow to easily measure the actions users take after clicking through to your website from social media.
Overview:This dashboard looks at customer acquisition for ecommerce. It examines purchasing habits from mobile users and different referral sources. And by looking at product revenue by product, it helps you understand where you need to offer more products.
How quickly does my website load for web searches?
How quickly does my website load for mobile searches?
Do any pages on my site have unacceptable load times?
Does my website load too slowly in any specific browser?
我的网站是否为不同国家 /地区的用户加载更慢？
Want this dashboard in Databox instead?Grab the freeGoogle Analytics Site Performance dashboardbelow to easily measure average load speeds for your site overall and by page, browser, country, and type of visitor (new versus returning).
What are the common screen resolutions for your visitors?
Which pages do mobile visitors enjoy?
What devices do your mobile visitors use?
Do mobile users complete key actions on your site?
Want this dashboard in Databox instead?Grab the freeGoogle Analytics（分析）响应设计仪表板below to easily measure the user experience for each page of your site on mobile devices.
Overview:This dashboard provides you lots of data on the visits that resulted in goal completions. Find out which channels generated the most goal completions, the ages and locations of visitors who completed goals, the pages that drove the most goal completions, and the time of day most goals are completed.
Questions It Answers:
Which channels generate the most leads/sales?
Which pages generate the most leads/sales?
Where are my customers located?
What age groups are most likely to convert?
What time of day are users most likely to convert?
5 Dashboards That Combine Google Analytics Data with Data from Other Marketing Tools
Dashboards in Google Analytics are great when all you need to measure is data that Google Analytics provides. However, few marketers use only Google Analytics to track their performance. Most likely, you need to combine data from Google Analytics with data from the other tools you use.
beplay体育appiosDataBox使创建和共享仪表板变得易于展示Google Analytics（分析）和其他流行的营销工具（例如HubSpot，MailChimp，Facebook，Google Ads，Semrush等）的数据。浏览下面的五个示例仪表板，或查看我们的template galleryto see all of the possible combinations.
Overview:This dashboard combines data from Mailchimp and Google Analytics so you can see your key website conversion and email marketing engagement metrics side-by-side.
Questions It Answers:
How does email referral traffic compare to your other channels?
您的网站的哪些页面最多可以转换？
Are you growing your list of email subscribers?
Which email campaigns have the highest click-through rates?
Overview:This dashboard combines data from HubSpot Marketing and Google Analytics to provide a complete picture of the monthly performance of your acquisition funnel.
Questions It Answers:
Which channels generate the most contacts?
哪些渠道会产生最多的现场访问？
您有多接近达到领先的一代目标？
How is your site performing compared to last month?
Overview:This dashboard combines data from Google Analytics, Facebook Ads, and Google Ads to give you a comprehensive picture of your ad campaign performance.
Questions It Answers:
How does your Facebook Ads CPC compare to your Google Ads CPC?
Which Facebook campaigns have received the most impressions?
哪些Google广告关键字具有最高的CTR？
How do your Facebook ad clicks this month compare to last month?
Overview:This dashboard combines data from both Wistia and Google Analytics to give you a complete picture of how your videos are performing on your website.
Questions It Answers:
How many plays are your videos getting compared to previous months?
您的网站会议中有多少次会导致视频播放？
您最喜欢的视频是什么？
有多少个视频播放导致电子邮件提交？
您的访问者中有多少百分比观看视频？
Google Analytics Dashboard FAQs
As you start monitoring your Google Analytics data using dashboards, you may run into some common issues. Here’s how to resolve common issues when working with dashboards in Google Analytics.
How to Share a Google Analytics Dashboard
After you’ve created your dashboard, you’ll likely want to share it with your leaders, coworkers, or clients. The process of sharing a Google Analytics dashboard is simple:
打开要分享的仪表板。
单击“共享”下拉菜单。
Click “Share template link.”
Copy the provided URL and send it to the people you want to share the dashboard with.
Click “Delete Dashboard” in the top right-hand corner.
Click “Delete” to confirm the deletion.
How to Print a Google Analytics Dashboard
如果您需要打印仪表板作为硬拷贝共享，请按照以下步骤将仪表板作为可打印的PDF下载：
Open the dashboard you want to print.
Click the “Export” dropdown.
Select “PDF.”
Wait for the PDF to show up as a download in your browser, then open the PDF to print it.
How to Embed a Google Analytics Dashboard on a Website
To embed a Google Analytics dashboard onto your website, you have to build your dashboard using theGoogle Analytics Embed API. Unfortunately, this requires a fair amount of technical knowledge.
Alternatively, you can create your dashboard in Databox and embed it on your website in just a few clicks. After creating your dashboard or using one of the templates above, hover over the dashboard you want to embed and click the “Share Dashboard” icon.
Next, select the “Embed” tab. Then, all you need to do is copy the displayed embed code and paste it onto your website.
你可以自己做18beplay官网
by addingDataBlocksfor the other tools you use to track your performance.
Originally published in July 2017, this post has been updated with new information and new dashboards you can use to track your KPIs in both Google Analytics and Databox.
About the author
Kevin KononenkoGrowth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.
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