How Deeplite Saves Time and Optimizes Spend in Real-Time with Databox
使用Datbeplay体育appiosaBox,Deebite团队更好地获得实时数据,并配备了解全面营销性能,并迅速反应以充分利用其预算。
Case Study|11月15日
Kiera Abbamonte.on July 23, 2021 (last modified on August 19, 2021) • 6 minute read
随着美国高等教育的飙升成本,许多学生正在重新思考传统的四年度模型。他们正在寻找较少的传统(和更便宜的)路线,以便在今天的员工中竞争的大学学位。
Achievehelps students do just that.
The company enables students to get their college degrees faster and cheaper by testing out of many non-major courses. The credit-by-examination model allows students to secure the same credits for a general education course without the time and expense of taking a full-semester course.
要了解有关实现团队如何利用自己的数据来提高研究团队效率和提高营销表现的更多信息,我们与奥斯曼的乐趣交谈,他处理了实现数据操作。乐趣告诉我们如何监视研究人员在项目上花费的时间以及他们的竞选结果如何帮助他们提高整体性能。
在使用DataMox之前,beplay体育appios资格和实现团队没有数据访问和报告它们需要。据娱乐,他们使用Salesforce的内部报告对一些事情,但这些报告是静态,解离,视觉令人失望的。
Bottom line: They weren’t helping the team make better decisions or improve marketing performance.
As for non-marketing activities, the team didn’t really haveany数据或洞察力。他们不知道研究团队的效率如何整体或个人团队成员如何贡献。例如,他们不知道平均研究项目的平均研究人员在一天或一周内完成了多少个项目。
This lack of information made it harder to plan and even harder to make smart decisions to improve overall company performance and efficiency.
Here are some of the challenges Achieve faced:
“Databoxbeplay体育appios之前,我们只使用Salesforce报告nd dashboards. They’re really static, really boring—it doesn’t show the same way as Databox. We can build a report, but it’s not as interactive as Databox.”
“One of the most important things we’re tracking is the leads we get from students and how much each costs us. It helps us to see if we’re running the right campaigns and if we’re getting enough leads.”
“之前,我们从电子表格创建了仪表板。该过程非常手动,有时由于人类投入有时存在错误。通过Datbeplay体育appiosaBox,我们已经消除了这两个挑战。“
最终,有些东西必须给予,有趣的老板带来了DataBox的关注。beplay体育appios
Once they implemented Databox, Funes said, everything improved. “It was very easy. I read the documentation and just played around to see how everything works—in 2 or 3 days, I was a Databox guru,” Funes told us.
They connected谷歌表,Google Ads,Stripe,Google Analytics,销售队伍,ActiveCampaign, 和Facebook Ads。Salesforce是最大的最重要的数据来源之一。来自Salesforce的实时数据立即被拉入他们的报告为团队带来了巨大差异。
“After I make any changes in Salesforce, which is our main tool, they immediately appear in Databox,” Funes said. “The key features we love are the total metrics and the graph that shows the trends we’re seeing.”
“We added another dashboard to show us the questions students most frequently ask,” Funes added, “so we can track and make changes to see how we can improve and reduce the number of support tickets students open.”
Here are the solutions Achieve found with Databox:
“Now, in our meetings, we use Databox to see how we’re doing this month, how we did last week, and to make the connection between campaigns and results over time. We’ll start brainstorming and making decisions during the meeting to see how we can improve numbers going forward.”
“Databox shows me the total research specific people have completed. This is mostly for the supervisor to see how efficient the researchers and auditors are, and how long it takes overall for the team to complete research.”
“我们真的喜欢我们可以从我们使用的不同来源呈现数据和所有指标的方式。除了Salesforce,我们除了使用其他数据来源,还可以使用DataBox,我们能够将所有东西放在一起并进行必要的计beplay体育appios算。“
“We are happy to use Databox because it has helped us in so many ways—making our meetings more efficient and helping me start thinking outside the box,” Funes highlighted.
The Achieve team has seen big improvements as a result of using Databox. With wider access to better data across the company, they’ve seen some significant changes in efficiency and performance. For example, the research team has increased efficiency by 30 – 40 percent, and Achieve increased its number of subscribers by 25 percent.
Funes noted how Databox has helped shed light on marketing performance, too, enabling them to audit their campaigns more effectively.
“现在,我们能够看到我们实时开展活动的花费多少,”有趣说。“我们还能够连接Google Analytics来监控购买产品的客户数量,我们花了多少钱,以及我们从营销努力中获得的收入是多少。”
Here are the results Achieve saw using Databox:
“Whenever we have a new report or dashboard in Databox, the supervisor shares the link so everyone can have access. We’ve seen that our researchers view those dashboards, which helps to make them a little more competitive and to finish more research.”
“Since we started keeping track of this, we’ve seen an improvement in how quickly they deliver research. Compared to the week before launch, we noticed a 30 – 40 percent increase in research efficiency.”
“我最喜欢的部分是拥有建立我想要的东西的自由。它非常易于使用,并且该应用程序包括我想要分析的大多数指标。我总是可以灵活地将所有内容迁移到DataBox中。“beplay体育appios
谢谢!
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