Databeplay体育appiosbox如何帮助重力数字变得更加高效，更有利可图

在营销机构行业中，持久力通常归结为一些关键。其中，透明度和结果。当年轻的营销机构未能击中这两个笔记时，他们很容易发火。

Gravity Digital—a video-first digital marketing agency—is one example of that. With over 20 years of experience, the team has come to value transparency with clients above all else.

为了了解团队如何使用Databox来促进这种透明度，我们与创始人Casebeplay体育appiosy O’Quinn进行了交谈。

The Challenge

凯西（Casey）和团队希望建立一个真正透明的机构。但是有一些现实阻碍了他们的方式。与客户的实时透明度要求团队具有自己的实时透明度，即他们的营销数据。

Before finding Databox, the team didn’t have that. They spent hours each week digging through the minutiae of each individual platform and its data. Still, they were left with disparate information that didn’t paint a big picture about their work.

这是重力数字面临的挑战：

• 提高客户的透明度：透明度是Gravity Digital策略的核心原则，但它要求他们拥有他们自己的transparency into real-time data and marketing performance.

“One of our core values is transparency with our clients. We all want to be on the same page—we want to know what’s working and what’s not,” Casey said. “It’s hard to expect clients—with everything they have on their plate—to actually go in and view the reports you’re sending them. When you’re sending them reports from so many different platforms, they’re just not going to take the time to do it. They don’t have that kind of time.”

• 完善自己的服务：Before using Databox, Casey and the team were offering a broader list of services to clients, including many that just weren’t moving the needle. Paring these down to the most impactful services would allow them to scale and become more efficient.

“In using Databox, we were able to discover which services we were providing that were creating the most impact for our clients. So we actually pared down our services based on that.” Without Databox, Casey said, “we would probably still be trying to be everything to everyone.”

• 统一不同的数据源：从Google Analytics（分析）到Facebook到Instagram，再到LinkedIn…重力数字团队花了太多时间来访问他们所需的数据。

“[Reporting] was very manual in the sense that everything was very disparate—it was in different places. It was very painstaking,” Casey noted, “to go and find that data on so many different platforms.”

解决方案

“借助Datbeplay体育appiosabox，我们能够将所有内容纳入一个平台 - 对于许多客户，一个18beplay官网 ，”凯西告诉我们。

“一个简单的屏幕，他们可以看一下，从高水平来看，每个人都可以看到有效的东西，什么不是，我们可能做出的调整如何改变了事情。它使我们变得更加透明，因为我们的客户可以如此轻松地查看数据。”

After discovering Databox, Casey and the team quickly set about getting set up. They connectedLinkedIn广告，，，，活动监视器，，，，Facebook Pages，，，，Facebook广告，，，，谷歌分析，，，，CallRail，，，，Google广告，，，，集线器营销。

Casey还建立了一个核心数据库模板they could use to streamline the reporting set up for new clients.

Gravity Digital的顶级集成

Here are the solutions Gravity Digital found with Databox:

• 提高客户的透明度：Databox的灵活性使Casey和团beplay体育appios队可以以最有效的方式与客户透明，既可以发送实时数据，又可以通过每月调用来激光。

“我们共享了指向数据库的链接，因此人们可以实时看到它们。但是，我们知道我们的大多数客户都不会这样做 - 他们正在开展业务。因此，我们每月与所有客户进行每月呼叫，在那里我们与他们一起查看报告。” Casey补充说。“我们将逐个障碍审查和讨论任何问题。”

• 完善自己的服务：Gravity Digital uses the same reporting setup internally as they do for their clients. It’s helped them better understand the big picture around the value they provide to clients.

“Databox gives us the big picture,” Casey said. “We have one main template that we use, and every client’s dashboard gets customized a bit, and we use the same report for ourselves that we use for our clients. We hire ourselves to produce the same kinds of things that we do for our clients.” And you can check how that looks like below.

• 统一不同的数据源：With their Databox template and dashboards, the team brings together all the data they need—from a number of different data sources—into one cohesive report.

“I’m looking at a report right now, and I’ve got 6 data sources in one place. That’s huge,” Casey told us. “Six data sources on one beautiful report that I can look at and diagnose and see things in seconds. It’s essentially the health of a client’s marketing that I can glance at and know how well their marketing is performing in seconds.”

The Results

According to Casey, the results they’ve seen from Databox speak for themselves: “We’re more efficient and more profitable.”

他们不再手动将数据汇总在一起，也不再在每个平台本地报告的杂草中迷失。他们将服务提供给客户的核心价值添加。他们能够更好地确定根本透明度的优先级。

凯西告诉我们：“我可能每周节省几个小时。”“与公司的创始人shouldbe working on, for me to be saving a couple of hours a week is pretty big.”

这是使用DataBox的结果重力数字锯：beplay体育appios

• 提高客户的透明度：自从实施Databox以来，团队就可以beplay体育appios在广泛的笔触和颗粒细节上与客户保持透明，例如ROAS和客户从与代理机构合作中获得的价值。

Casey说：“ DataBox的伟大之处在于beplay体育appios，它使我们对ROAS具有透明的态度 - 您可以在广告支出中获得回报。”“您作为代理机构的投资，您将获得回报。这对我们非常重要。就我们与客户的对话而言，这是一个改变游戏规则的人。”

• 完善自己的服务：该机构将注意力集中在视频优先营销上，因为这些服务为客户带来了结果。

“It helped us understand there were some services we were providing that weren’t really all that beneficial to the client. As a company, we didn’t necessarily know that until we saw it in Databox. It helped us kill some services that really weren’t impacting clients all that much,” Casey highlighted.

• 统一不同的数据源：凯西（Casey）和团队不必从一个平台跳到另一个平台，可以从报告中获得更多的价值，同时花费更少的时间在过程的手动方面。

“这是一个巨大的节省时间,”凯西说。“没有to jump into 3 or 4 different platforms. When you do that, you can get lost in the weeds a little bit because you go down a rabbit trail. I love the high-level view that our dashboard gives us.”