Data Snacksis a video series from Databox that shares bite-sized tips to help you be more data-driven.
收购报告,更具体地说channel attribution, is one of the easiest things to overcomplicate.
您可以分类的渠道，维度和人口统计学的数量是分析瘫痪的最大罪犯。
I’ve been there. I’ve spent weeks, even months, trying to perfect the ideal view of acquisition efforts.
The main reason I joined Databox last year was that I saw the potential for this product to solve what had long been a pain point for me–spending less time on reporting so I could spend more time on the work.
为此，报告必须为：
Accurate:一点不吭就走了…
Focused:There are countless things you can track, but only a handful youshould根据您的目标进行跟踪。
Simplified:Filters and dimensions should help clarify insights and direction, not add complexity and cloud your understanding.
This month at Databox we set a new record for new customers, an accomplishment I attribute to our efforts toward ensuring all of the above.
In our latest episode ofData Snacks, I’m sharing how I built our acquisition dashboard using only Google Analytics, as well as the thought process behind it all.
如果“用户”看到高表示,这是可能的that you’re driving a lot of new website visitors to your website.
顶级频道
This one is straightforward, however, the pie chart visualization allows for easy consumption.
根据会话总数（或选择的其他指标），您可以看到哪些频道推动了最多的音量。
专家提示：人们如何找到您的网站？
You can monitor acquisition metrics in Google Analytics like traffic by source, sessions by social network, top paid keywords by sessions, sessions by organic traffic, bounce rate, and more, to quickly identify how are people finding your website, what your most profitable traffic sources are, and how successful specific marketing campaigns are in attracting website visitors.
Keep in mind though, the amount of channels, dimensions, and demographics you can sort by in GA is one of the easiest things you can overcomplicate.
To better understand how your website performs in terms of acquisition and conversion, we built thisGoogle Analytics dashboard templatethat contains all the essential metrics for understanding how successful you are at attracting visitors from different channels.
Sessions (or visits, users, pageviews–whatever your top-of-funnel metric of choice is), when viewed in isolation, are relatively trivial.
Calculating your visit-to-signup rate is a better measure of how your website is actually performing. This helps protect against overvaluing volume growth at the top（“嘿！我们的流量增加了25％。让我们庆祝！”）while seeing flat or low growth downstream.
健康的营销和网站策略应以相似的速度看到（访问和注册）。如果没有，您很可能是：
从新频道和/或您正在探索的内容中驱动更多不合格的访问者。
Doing a good job of bringing visitors back to your website, but not so much in driving new visitors. (Sessions still go up, yet signups will remain flat.)
While the number of channels and platforms continues to grow and evolve, it becomes more important to identify high-leverage areas and spend less time on everything else.
One area where this is most critical is social media marketing, as many marketers subscribe to the “check-the-box” method of simply posting their content and promotions to all of the available channels.
It’s a poor approach and one that’s a result of a lack of visibility into how each platform performs against the whole.
Tracking sessions by social networks with comparisons turned on is the best way we’ve found to continue prioritizing areas of high-leverage and ensuring there’s growth month-over-month.
