报告.

Google Analytics Page View Reports: Everything You Need to Know

Here’s everything you need to know about Google Analytics Page View Reports to improve your website performance.

Djordje CvijovicDjordje Cvijovicon March 4, 2022 (last modified on March 2, 2022) • 8 minute read

难道你不喜欢数据吗?

Especially when it brings results to your business? Well… keep reading this piece because it’s all about results!

当涉及到谷歌分析,访问to so many metrics at our fingertips that can help us determine whether our website is performing well or not. Not all pages on your website are performing equally. Some pages are visited more frequently than others, and it’s important for you to understand the purpose of each page and how effective it is in converting traffic.

如果您正在尝试增加您的网站流量,您可能会喜欢更多的页面浏览量。弄清楚这些页面视图如何影响您的网站的唯一方法是通过分析页面查看报告的数据。

Here’s everything you need to know about Google Analytics Page View Reports to improve your website performance andmarketing performance reporting整个。

Google-Analytics  - 流量增长 - 仪表板 - 模板

What Are Pageviews in Google Analytics?

PageViews.is a Google Analytics metric that counts the total number of times a page is viewed. Pageviews is not a real-time reporting metric, which means that it can take up to 24 hours for Google Analytics to count the pageview.

记住:Page Views is NOT about marketing or traffic acquisition. It’s about measuring internal user behavior on your website. It’s a critical report for upper management and stakeholders who care about user engagement and retention.

What Counts as a Page View?

确定这一点的最简单方法是想到PageView作为浏览器加载网页的任何时间。最常见的例子是当您在浏览器中键入Web地址时,然后单击“输入”。有时您可以点击将您带到另一个网站的链接,有时您可以点击将您带到同一网站的其他部分的链接。但是,在这两种情况下,它仍然被认为是单一页面。

还有其他可以获得PAPEVIEWS的示例。例如:

  • 如果您输入URL,但决定不单击“输入”,然后单击“浏览器”,则Google Analytics将计算为您在上一个URL中输入的URL的1 PageView(您来自的1 PageView))。
  • When clicking through search results or social media links, if they take you to another website, Google Analytics will count this as 1 pageview for the link that was clicked and 1 pageview for the web address on which it took you.

What Are Unique Page Views in Google Analytics?

唯一页面视图和页面视图之间的区别很重要,因为它突出了Google Analytics如何计算总访问数。这两个度量标准之间的主要区别在于,每次单个用户访问特定页面时都是唯一页面视图度量计数,而页面视图度量计数计算该页面被观看的总次数,包括来自同一用户的重复访问。

You can find this metric in ‘网站内容报告'(Behaviour>Site content>所有页面):

Site Content Report - Google Analytics

As you can see, there are fewerUnique page viewsthanPageViews.

What Is a Page View Report in Google Analytics?

Page View报告是最受欢迎的Google Analytics报告之一,因为它是一份全面的报告,可以让您对网站的整体性能见解。此报告列出了您网站上拥有的所有网页以及它们已被观看的次数。

Basically, the Page views report gives you information about where people are coming from, what pages they are viewing, what time of the day they visit your website, and more. This primarily helps you to take further actions to improve the user experience on your site.

有关的:20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

如何在Google Analytics中检查PageViews?

You can find the Pageviews report in Google Analytics by navigating to观众>Overview报告。

如何在Google Analytics中检查PageViews?

If you want to check ‘Top viewed pages'在你的网站上,去Behavior > Site Content > All Pages

How to Check Top Viewed Pages in Google Analytics?

If you want to find out which specific pages on your website have had the highest amount of traffic over a given period of time, then you’ll want to use最佳内容而不是All PagesorAll Referrals.This report is more useful than any other option because it offers a high-level overview of all the top content pages on your site.

If you wanted to see the top ten most viewed pages over a certain period, then you might have to do some additional filtering. This information can help you decide if the content is worth keeping or if it’s time for an update. In addition to this, this report can show you how much money each page earns through ads.

Google Analytics Page Views Reports Best Practices

您的网站是否有一个使人们购买的神奇按钮?当然不是 - 但是知道你的前景在你的网站上做什么是一个很好的想法。您可以在各种情况下使用页面视图报告以更深入地深入了解您的访问者的行为。以下是最常见的情况:

在桌面和移动之间拆分您的PageViews

If you combine Pageviews with other data, you can get more insights into visitor behavior.

观众->Overview报告。

在桌面和移动之间拆分您的PageViews

点击+Add Segments并选择移动流量

来自移动流量的PageViews

In this case, you’ll see how many pageviews you received from mobile compared to the total number of page views.

来自移动流量的PageViews

有关的初学者移动网站优化指南

Track the Percentage of Users Who Created More than 3 Page Views

In this case, you can find out how many users created more than 3-page views.

Also, you can create a自定义分部and see the percentage of users who created 3+ pageviews before leaving.

超过3 PageViews自定义段

有关的19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Find the Best Performing URLs

行为段(可以从主菜单启用)在理解页面性能时特别有用。它显示哪个URL获得最多的页面浏览量并保持最长的用户注意。

Google Analytics中的页面查看报告允许您了解您的网站上的URL在您的网站上的表现如何。此外,它表明了基于每个URL获取的页面浏览量的用户流行的内容。此报告使得易于查看哪些页面正在推动流量,转换和订婚,以便您将来能够做出更明智的决策。

Find the Best Performing URLs

有关的25 Examples of Google Analytics Segments That Enable Deeper Analysis

Look at Bounce Rate By Entire Site/Blog Post

去the观众Overviewpage.

点击on theBounce Rate, located alongside other metrics. You’ll see thebounce rateof the entire site.

Look at Bounce Rate By Entire Site/Blog Post

If you want to see the bounce rate of specific pages, go to行为»所有页面

You’ll see theBounce Ratecolumn broken to every page individually.

bounce-rate-individual-pages

Additionally, you can choose the bounce rate for a specific time period.

Just change the date range:

date range

专家提示:Don’t have time to navigate through Google Analytics to identify what your bounce rate for each blog post is? Watch our Data Snack video below tolearn how to properly track Bounce Rate by Blog Post in Databoxand see which posts are most relevant and engaging to your audience.

Metri监控最重要的谷歌的分析cs in Databox

Google Analytics是一个不可或缺的工具,用于创建和维护为您提供全部重要的交通洞察力的报告,但有时它可能会感到有点压倒性,特别是在您正在进行更大的竞选活动时。您可以使用Google Analytics数据进行更多信息,但您必须愿意超越标准报告,图表和图表。

By integrating Google Analytics and Databox you can get much more information on your table.Sign up today for freeto bring your content marketing analysis to the next level.

Google-Analytics  - 流量增长 - 仪表板 - 模板
About the author
Djordje Cvijovic
Djordje CvijovicGrew up as a Copywriter. Evolved into the Content creator. Somewhere in between, I fell in love with numbers that can portray the world as well as words or pictures. A naive thinker who believes that the creative economy is the most powerful force in the world!
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