Facebook Ads & Google Ads Paid Marketing Overview Dashboard Template

What you’ll learn from this Paid Marketing Overview Dashboard Template:

By connecting your Facebook Ads and Google Ads accounts, you’ll learn:

• How much have we spent on Facebook Ads & Google Ads?Monitor your total ad spend across both paid channels and measure your ROI to determine which channel is worth continued investment and which may need some adjustments.
• Facebook广告或Google广告会产生更好的ROI吗？Track engagement metrics like impressions, click-through rate, cost per click, and more, to determine which paid channel is generating a higher ROI.
• Which ad campaigns are working?跟踪您目前在Facebook上运行的广告活动，并监视当前的支出和印象，以确定应该暂停哪些广告系列，哪些应该继续进行投资。
• Which keywords are driving engagement in Google Ads?See which keywords are generating the most impressions and clicks to your Google Ads campaign. Use this information to adjust ad copy and/or targeting to improve the performance of every campaign.
• Google广告的每次转换成本是多少？When people click on your ad do they take the desired actions you’d like them to? Measure how much it costs you for every visitor that converts from your ad campaigns. This is important to know to better allocate your ad spend.

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Pull additional data using our integration with Facebook Ads

What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:

• 个人广告系列和广告表现
• Clicks, downloads, leads, and sales
• Cost per impression (CPM), click (CPC), and lead (CPL)
• Return on ad spend (ROAS)
• Ad spend and overall budget
• Progress towards your campaign goals, and more

In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.

Read more aboutDatabox’s Facebook Ads integration.

Pull additional data using our integration with Google Ads

What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:

• Impressions, clicks, and conversions
• Cost analysis
• Keyword analysis
• Conversion analysis
• Engagement by Ad, Ad Group, and Ad Campaign, and more.

There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.

Read more aboutGoogle Ads integration.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your to traffic and conversions, almost anything:

• Website traffic and conversions
• Traffic and lead demographics
• SEO results
• Social media engagement
• Paid advertising
• 登陆页面性能
• Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using Google Analytics. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more aboutDatabox’s Google Analytics integration.