Weidert Group如何在DataBox的帮助下为一个客户制作 +$ 26K的枢轴beplay体育appios

Weidert Group is an Appleton, Wisconsin inbound marketing agency specializing in complex industries like industrial manufacturing. We had a chance to sit down withReid Trier，之一Weidert’s入站营销顾问，并讨论他们在使用Databox时发现了巨大的机会后，在Covid-19 Pandemic开始时为客户提供的令人难以置信的快速思维战略营销游戏。beplay体育appios

Meet Reid Trier, Consultant at Weidert Group

As a Consultant with Weidert, Reid spends his day-to-day taking client projects from start to finish. At any given time, he is communicating back and forth with clients, collaborating with his peers on the marketing and client teams, gathering direct feedback from his accounts, monitoring program performance, and working with writers and designers to ensure the right work gets done… it’s a multi-faceted job, and clearly, Reid wears a lot of hats.

魏德特集团策略的关键要素之一就是他们所谓的“成长驱动设计”。里德解释说：

“Growth-driven design is really based on an iterative process of improvement. It’s not doing a massive website build—it’s really looking at prioritizing website items that could have the bigger impact and attacking them one by one. It’s an approach to continuously improve a website. Where Databoards come in is tracking progress over time. Of course, as you start to implement things, there are a lot of moving pieces and you want to make sure you can track them accurately over time. That’s one way we use Databox. It centralizes a lot of different things that you need to track.”

增长驱动的设计不仅是一个吸引人的名字或想法。您可以看到这一过程反映在Weidert为客户采用的许多策略中。得益于魏德特团队的决策，一种这样的策略最终赢得了数千美元的收入美元收入。

The $26k Quick Pivot

Weidert的客户Pumptec是定制高压泵的制造商。他们位于明尼苏达州的Anoka，位于双城之外，它们为许多不同的行业提供服务，例如商业清洁和消毒，害虫控制，草坪护理和农业。

在2020年大流行的早期，清洁和消毒都在每个人的脑海中，Pumptec拥有泵的技术和规格来满足需求。他们面临的问题是缺乏数字营销的品牌知名度，因此他们雇用了魏德特。

“在大流行开始时，普姆佩克很快就意识到他们需要改善在线形象。里德告诉我们，仅仅像许多公司那样开展业务并不是他们习惯于做的事情。”

This is a common thread that tied many businesses together in early 2020. In hindsight, we know now that waiting for life to “return to normal” was not in the cards. What Pumptec needed more than anything was an online presence.

采取行动

魏特（Weidert）在两个方面行动。首先，他们发起了一项付费媒体营销活动，主要使用Google Ads推广Pumptec的自定义高压泵进行消毒。

里德（Reid）和他的同事迅速了解了Pumptec的技术和客户，以便为可能的客户找到正确的搜索关键字和消息传递，然后将其应用于Landing Pages和Pumptec网站。Weidert同时更新了网站，以使其对广告活动的访问者更具针对性和相关性，并刺激销售对话。

他们不得不进一步。

Visualizing Search and PPC Data

Trier和他的团队使用Databox来监视和优beplay体育appios化Google广告活动。

“We could see keywords that weren’t exactly performing so well, putting less budget against them, but putting budget against keywords that were really gaining traction. We could look on this dashboard and then even dig deeper going into Databox on the backend and set up different settings to make sure that the right data was displaying and that the client could see the data on their end as well… That was a key thing we did, utilizing Databox to its fullest.”

结果？

“Pumptec新销售额超过26,000美元。”里德告诉我们。

深入研究关键字

To get more context around keywords and page position in the SERPs, Weidert connects谷歌分析，，，，Google搜索控制台，，，，andSemrush。

Reid explains how they drill down into the data, “Theposition tracking is really cool。我喜欢您如何看到波动以及某些关键字的位置位置……前十名与关键字11-20的关键字数量是多少？每月每周一次的波动是什么？能够看到数据对我们来说是巨大的。”

Monitoring and Measuring Success

REID将Databox归beplay体育appios功于该机构做出这些快速，数据信息的决策的能力。

为了监视活动n and measure its success, Weidert strategists look at a lot of different factors—keywords trending in the right direction and keywords trending in the wrong direction. Finding which ads are really leading to the most clicks and engagement on ads and generating leads. Or, they get even more granular, looking at ad design. With a number of factors, it can be difficult to nail down. Having all of the data in one place makes it a lot easier to make these decisions.

“We’ve pivoted a lot over the last year and a half, just reacting to the data.” – Reid Trier

Key Feature: Looped Databoards

Weidert小组团队最有效的功能之一是Looped Databoards––a feature in Databox that allows you to connect multiple dashboards together in order to present a comprehensive story.

“It helps to see progression in various areas,” Reid says, “The Looped Databoards really help if it’s sent to a client, or even internally, to see what focus area each dashboard is related to. Sometimes it’s good to have a separate view of data and to really see the differences.”

More Time to Make Big Moves

Beyond Looped Databoards, sending clients up-to-date information with the simplicity of a link has benefited the Weidert team. Reid explains, “Our client services team as a whole really benefits. They don’t have to pull custom reports and manual reports. They can just go right to the dashboard. It’s really helpful. It’s efficient. And sometimes, the client may even have access to the dashboard through a link. They can monitor things in real-time.”

“It helps that aclient can get a quick view of data每当他们有兴趣时，就自己。然后，他们可以问问题是否需要我们的任何专业知识。”

“他们可以在需要时看到数据。他们没有等待我们提供数据或提取可能每月或每两月提供的非常手动的报告。它以这种方式帮助客户满意度。”

50+ Hours of Reporting Slashed

时间肯定会很快增加。REID估计DataBox已将团队保存了beplay体育appios50个小时，通常会花费自定义客户数据并创建手动报告。

For Weidert, Databox is efficient and saves time. Manual reports that would have taken 4 or 5 hours to pull can now be sent via a link that can be shared. Multiply that by 12 months out of the year, that’s up to 60 hours saved in a single year. And when multiplied across Weidert’s many clients, you can see how it adds up.

里德（Reid）继续说：“我们也在学习很多方面，以继续使客户有效并尝试优化任何可能的流程。以这种方式节省大量时间，我们将继续使用它，因为它非常有价值。”

With the data at their fingertips informing every decision, a team with at least 50 extra hours of time each year across every client, and the growth-driven know-how, it’s clear we can continue to expect big moves from Reid and the team at Weidert Group.

有关Weidert Group的更多信息，click here。

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