Spitfire入境如何通过DataBox推动客户的转换率并使客户增长beplay体育appios

Closing the gap between marketing and sales can be a difficult task for any company. More often than not, the disconnect comes from busy schedules and sometimes dueling work styles.

随着市场的发展在过去的十年traditional outbound strategies to inbound approaches, the technology behind it has taken significant steps forward––from analyzing website visits to click-through rates, email open rates, and social media engagement, there’s a tool for everything.

所有营销技术进步都对行业与其销售额的互动方式影响。立即提供更多数据，以便在密切同步中推进这两个领域。

One company looking to help further the marketing and sales sync up is the inbound agencySpitfire入学.

Founded in 2017, Spitfire Inbound specifically implements data-driven marketing strategies. Recently, we sat down with its cofounder and strategic director Alison Leishman.

Leishman负责检查客户行为，并将这些见解放在一起定制入站营销策略。在我们的谈话中，她与我们分享了挑战，这些挑战令人满意地面临着许多地区收集数据的地方以及编译客户报告所花费的时间。

挑战

Using clients’ data to turn marketing tactics into a powerful sales machine can be cumbersome. Today’s marketing agencies are turning to software platforms for assistance.

Here are the challenges Spitfire Inbound faced:

• 多个数据源：随着数据驱动的目标，Spitfire入口需要一种连接所有的方法clients’ data in one central location.

“我们正在寻找多种技术来汇集报告，”利什曼说。“我们需要一种方法来给客户提供更好的单一观点。”

• Data Aesthetics:Client reports were pieced together and were in need of a more polished look.

“有时我们会将所有信息展示给可能压倒的账户，”利什曼共享。“有时我们会把东西拉到谷歌表中并建立一个图表。所有这些都没有为最易于理解的数据故事。“

• 时间:为每个客户构建报告太长。“花一整天或更多创建报告只是没有富有成效，”利什曼说。

“The time it took to get all the data from the various sources was really intensive,” shared Leishman. “The manual process for this was long and burdensome for our internal team.”

The Solution

公司在2017年成立后不久，Spitfire入境开始使用DataBox。beplay体育appios在使用该平台之前，Leishman的团队正在使用多个平台的屏幕截图来创建报告，然后编写营销步骤。谷歌纸张也用于公司的早期，但它始终耗时和痛苦的过程。

“We use Databox for every single one of our clients,” said Leishman. “It’s included for all of our retainer clients. Our clients love Databox.”

这就是DataBox Sbeplay体育appiosolved Spitfire入境的挑战：

• 多个数据源：By implementing Databox across internal and external systems, Spitfire Inbound was able toreport from multiple sourcesand had an enhanced single point of view for their clients.

“When we were looking at Databox, having every platform connected in one central location solved a lot of immediate issues,” shared Leishman.

现在，Spitfire入站有这些数据源已连接其内部团队：团队合作,谷歌表,Google Search Console,Instagram Business.,HubSpot CRM,LinkedIn公司页面,Facebook Ads,Google Ads,第七个感觉,Facebook页面,推特,HUBSPOT营销,Google Analytics.

Spitfire入学’s Top Integrations

For clients, these are the data sources integrated into their Databox use: Google Analytics, HubSpot Marketing, Google Ads, LinkedIn Company pages, LinkedIn Company pages, Google Sheets, Facebook Pages, Twitter,Zapier,MailChimp, and Google Search Console.

• Data Aesthetics:Spitfire入学creates custom reports for its clients which have all received positive feedback on its polished outcome.

“When we used Databox for the first time for client reporting, we received great feedback on how professional it looked and how easy it was to understand,” said Leishman.

To help elevate the data aesthetics for its client reports, Spitfire Inbound has built out18beplay官网 用于营销和销售洞察，博客性能，社交媒体性能，联系性能，电子邮件性能，登陆页面性能，年初至今的性能，内容概述，销售概述和网站性能。

“我们将Databoards作为客户对话的启动点，”共享Leishman。“他们还帮助我们设定期望和集合目标它是每月，季度还是每年。“

• 时间:Using Databox helped the Spitfire Inbound team to better pinpoint unique data stories in a shorter period of time.

Through the use of Databox’sQuery Builder对于团队合作，Google Analytics和Hubspot旁边Data Calculations对于开放率和订婚，Spitfire入境已经能够显着减少构建报告所需的时间。

结果

As a direct result of including Databox as part of its clients’ retainers, Spitfire Inbound has added 20 new clients to Databox in the past three years. Conversion rate from online visitors has seen a significant increase of 772% while customer growth saw a 22% bump.

拥有像DataMox这样的储油机器，让Spitfire入境灌输给客beplay体育appios户的信心感。

以下是Spitfire入境从其DataMox到期所见的结果：beplay体育appios

• 多个数据源：The single location and viewing for all its clients’ data have proven to be invaluable to Spitfire Inbound. It helps the team prioritize tasks and provide better counsel to its clients.

• Data Aesthetics:客户决策基于Spitfire入境的月度报告。凭借这种新的抛光外观，客户参与下有一个增加的颠簸。

“Now, our clients are able to see the overall data story,” said Leishman. “With everything condensed to a single reporting slide in a visually appealing manner, we can focus on the strategy and tactics as opposed to just the data.”

• 时间:beplay体育appiosDataBox已启用Spitfire入站将其报告时间缩小为一半 - 从平均6-8小时，他们现在花2-4小时创建报告。它的人有更多的时间专注于见解，战略，并使演示文稿看起来很好。