New Databox Integration: Analyze Your Website and App Analytics with Google Analytics 4

Today we’re excited to roll out a new integration with Google Analytics 4, which offers you a new perspective on measuring engagement on your website and app while showcasing your customers’ journey.

What is Google Analytics 4?您可以在此处阅读有关此最新版本的所有信息.

While upgrading from Universal Analytics to Google Analytics 4 isn’t done with just a simple click of a button, tracking Google Analytics 4 data in Databox is actually very easy.

跟踪Google Analytics（Databox）中的所有4个事件beplay体育appios

在将Google Analytics 4添加到我们的本地集成列表中时，我们确保它允许您跟踪所有类型的事件。

Automatically Collected Events

顾名思义，自动收集的事件是通过基本数据收集（例如用户参与度）自动收集的。这是最重要的指标之一，因为高度参与的用户更有可能购买，返回甚至分享有关您产品的新闻。

通过跟踪Databox中的用户参与度指标以及指标，以帮助您了解更高参与度的贡献beplay体育appios因素，例如点击，新访问者，跳出率等，您也可以提高产品的盈利能力。

为了了解受众的参与程度，您可以将用户参与度量指标拖放到Databox仪表板上，并在指定的日期范围内展示您的网站或应用程序在用户设备前景中的总时间。beplay体育appios

增强的测量事件

如果您启用了增强的测量，则会自动收集增强的测量事件。此类事件的一个例子是视图。它测量了您在指定日期范围内查看的用户查看的应用程序屏幕总数和网页的总数。

当然，您希望访问者可以查看尽可能多的内容，并且有了视图，您可以确定网站上内容的质量和价值。它还阐明了观众的兴趣以及您的网站和应用程序页面的优化方式。

Recommended Events

推荐事件谷歌一个预定义的名称nd parameters that you implement yourself. They unlock existing and future reporting capabilities that aren’t available for custom events.

这样的例子是平均购买收入。

By tracking it regularly, you can track whether the average value of purchases increases, decreases, or stays the same over time. It’s an indicator of your business’s productivity and profitability and can help you identify areas that need improving. By tracking it along with other important KPIs, you’re able to identify the reason behind the potential drop and gather inspiration for further actions that have already proven successful.

自定义事件

Custom events are the ones that you name and implement yourself. And, with the use of ourQuery Builder, you’re able to pull in all sorts of custom events into Databox.

As always, if you get stuck trying to do this yourself, just start a chat with our support team by clicking the chat widget on the bottom right.

如何在Databox中使用Google Analytics 4beplay体育appios

Our new integration with Google Analytics 4 allows you to take a holistic approach to your website and app analytics.

With this new integration, you can dig deeper into your traffic sources, monitor user behavior, and get complete insights into your online sales. In addition, you will be able to see how visitors interact with your most important pages, keep an eye on your product performance, conversion rate, revenue, and more.

您甚至可以通过将最重要的Google Analytics（分析4 KPI）与您使用的其他数据源的数据相结合，从而构建完整的生命周期报告。在一个地方保持顶部。

您也可以使用Goals feature跟踪和可视化您朝着特定响应目标的进度，以确保您保持正轨。您甚至可以自动化警报so that you’re notified whenever important milestones are reached.

At launch, there are156默认谷歌分析指标可用. This means that there are 156 pre-built visualizations all set and ready for you to simply drag and drop onto a dashboard and visualize your performance.

还创建了26个自定义和9个计算的指标。这些都是Google Analytics（分析4用户）通常为您设置的定制指标Query Builder和Data Calculations.

No code or design necessary.

除了能够快速拖放您最重要的Google Analytics（分析4指标）外，您还可以轻松地自定义仪表板，以包含您业务所依赖的其他集成的数据。

I’ll show you how to do all of that below:

首先，让我向您展示如何快速使用预制的Google Analytics（Analytics 4模板）开始。

开始使用Google Analytics 4模板

We wanted to make the process of tracking Google Analytics data in Databox as easy as possible. That’s why we created 5 templates that are aligned with what most marketers are familiar with – customer lifecycle. We have an收购概述,Audience Overview,货币化概述， 和Engagement Overview模板。最后一个是Demographics Detailsof your users and visitors. The steps for using any of them are the same.

首先，下载选定的模板。

Next (if you haven’t already), you’ll be prompted to connect your Google Analytics 4 account.

然后，瞧！观看当您的仪表板自动使用所有Google Analytics（分析）4 kpis时观看。

如何使用Google Analytics（分析4）创建自定义仪表板4

在里面仪表板设计师，在左侧菜单上搜索Google Analytics 4集成。

从那里开始，您将提示您连接Google Analytics 4帐户（如果还没有）。

Then, you’ll see a menu consisting of 156 Google Analytics 4 metrics as well as 26 custom metrics and 9 calculated metrics available to drag and drop directly into your dashboard.

将所需的指标拖放到仪表板中。您可以在添加更多内容后调整这些数据库，甚至可以重新排列它们。

然后，您的Google Analytics（Analytics）4数据将自动填充。

现在，如果您想将来自其他工具的KPI添加到此仪表板中以创建营销和销售的全面视图，只需单击返回左侧菜单即可搜索您要从中删除的所需集成。找到正确的数据源和度量标准后，只需将其拖放到仪表板上即可。

Now, you can continue customizing the dashboard using as many different data sources as needed.

开始使用Google Analytics（分析4 + Databox）beplay体育appios

Existing users can view all of the availableGoogle Analytics（Analytics）4指标or download one (or all) of the templates.了解有关如何使用DataBox使用Google Analytics 4的更多信息beplay体育appios这里

Databoxbeplay体育appios的新手？您可以创建一个永恒的帐户这里, connect your Google Analytics 4 account, and start tracking your website and app performance alongside KPIs from other data sources you’re using.

It will help you and your team stay on top of the important metrics that drive your business.