克拉顿如何将其网站灵感工具变成了市场洞察力的力量[Podcast]

当乔纳洛宾首次开始时Crayon, he remembers the obscurity associated with starting up being bit unsettling.

考虑到Lopin来自Hubspot，这是一家公司，在他在2014年创立的蜡笔成立的同年，公开，举办了超过10K与会者的年度入学会议，并继续全球扩张。

现在他从方形开始。没有电子邮件。没有会议。但他和他的联合创始人约翰有一个产品。或者，至少是一个非常好的想法。

蜡笔最初就旨在为营销人员和创造者提供他们所需的灵感来建立伟大的网站。但沿途，数据蜡笔的数量已经在所有利基和垂直跨越的网站上收集了比只设计和复制灵感更大的资产。

这是LED蜡笔的发展成为今天它的发展 - 这是一套营销和竞争情报工具。

如果故事听起来过于简单，那不是。就像任何争夺相关性的启动，从收件箱中的第一封电子邮件到你的第100名客户，它可能是一个上坡的战斗。

I recently talked with Crayon co-founder, Jonah Lopin, about the journey from obscurity to big mover in market insights on地上。

我已经在下面的谈话中包含了一些我最喜欢的课程。一定要倾听我们的整个谈话。这很值得。

Obscurity is your friend (in the early days)

“我的第一天是我的联合创始人约翰和我在办公室的第一天生动的记忆。这只是我们两个人。我记得坐在办公室里，思考，“我们先做什么？”

我们设置了我们的电子邮件。然后你登录并有这种有趣的感觉，因为没有人甚至知道你的电子邮件地址。您的日历完全是空白的。您的电子邮件完全是空白的。

I personally feel like it’s a good thing in the early days of a startup to be left alone. Obscurity in the early days is your friend because you need that silence and tranquility to reflect and figure out what you want to build and how you can add meaningful value.”

被客户挑选

“被任何人挑选的很难。

It’s hard to convince a journalist on why they should care about your story. It’s hard to convince investors. They’re really skeptical and have lots of options.

It’s really hard to recruit employees, too. Your pitch is like, ‘hey, you should take a pay cut and leave your cushy job and help us build something that’s unproven.’

All of those things are hard and they’re all worthwhile, but the most important one in my opinion for a startup to get right is to get picked by customers, meaning that you pitch them your product and they choose to pay you money or attention for it. If you get that right, all the other things follow.

如果你擅长投球记者，他们写下你的故事，那就太好了。那将消失。如果您可以吸引投资美元，但尚未为客户创造价值，并且您没有业务模式，那么也会消失。那些都是失败的国家。

我认为唯一的成功州是客户选择给你注意或资金以换取你正在做的事情。“

你雇用的每个人都应该比你团队的平均值更好

“Netflix拥有这个着名的文化甲板。这很沉思。

One of the concepts in there that we talked a lot about at HubSpot was that every person you add to your team should be better than the average of the people that are already there. Because if they’re not, and you add people who are below the average of your team, then by definition the overall average quality level of your team is declining. And if you pull that too far, the quality of your team will continue to go down.

因此，获得团队质量保持公寓或上涨的唯一方法就是让每个人添加到已经存在的平均值。

If you can’t honestly make the case that a candidate is potentially better than anyone else who is at the company and can be the best person at the company in a year, then you shouldn’t hire them.”

订阅Metrics & Chill（以前底上）并在新剧集的生活时收到通知。