Google分析功能最被低估的是辅助转换报告，尤其是如果您拥有更高价格点（即100美元或以上）或更长的销售周期的产品或服务。
That’s because of规则7。This rule states it takes an average of 7 mentions before someone will buy your product or service.
Tracking assisted conversions allows you to see all of the channels that indirectly contribute to a purchase.
在这篇文章中，我们正在研究许多可以使用辅助转化报告的方法，包括：
What are Assisted Conversions in Google Analytics?
辅助转换是客户在购买之前与您的网站进行的任何交互。
This is relevant for any product that isn’t an impulse purchase.
这是不同冷杉t-click or last-click conversions.
As a refresher, first-click conversion is the first interaction that a customer has with your brand.
而且，最后点击或直接转换是客户在购买您的产品/服务之前与您的品牌进行的最后一次交互。这就是将其视为销售来源的原因。
For example, let’s say you run an eCommerce store selling pet supplies. You posted about your newest brand of dog leashes on your Instagram Story. One of your followers clicked on the link and started browsing all of the new leashes, but they didn’t purchase any.
As a savvy marketer, you have retargeting pixels set up. This visitor is now seeing the dog leashes they were browsing via Google, Facebook, and Instagram ads. They end up clicking on one of the Facebook ads a few days later and buy a leash.
Facebook广告将显示为直接或最后点击转换。
但是，Instagram是他们最初听到您的品牌的方式，并且是一种辅助转换。
编者注：您知道是否可以在智能电视上显示任何Google Analytics DataBbeplay体育appiosox仪表板？Broadcast your TV Dashboards for free现在。
我如何在Google Analytics（分析）中找到辅助转换？
Seeing your assisted conversions in Google Analytics is simple. However, in order for this to work, you need to have at leastone Google Analytics Goal configuredandeCommerce tracking set up.
第一步是转换→辅助转换。
然后，您可以看到所有辅助转换，并通过各种Google Analytics（分析）目标，过滤器和自定义维度进行钻探。
8 Ways to Use Assisted Conversions Report to Make Better Marketing Strategies
辅助转换有助于您掌握营销策略。这是8个用例，用于监视辅助转换。
- Map all channels that contribute to a purchase
- 监视所有贡献营销活动的来源
- 获得基于位置的见解
- Identify the real source/medium from Paypal purchases
- Gain clarity around eCommerce ad campaigns
- 跟踪客户寿命价值
- 分析您的内容有效性
- Drill down on social media marketing activities
专家提示：如何跟踪这10个受欢迎的Google分析指标
Sure, there are dozens (and dozens?) more GA metrics you could track. But, starting with these 10 commonly tracked GA metrics will give you a pretty high-level view of how your marketing is working…
- Sessions: The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
- 有机关键字会话: Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off.
- 跳出率: Do visitors leave shortly after landing on your website? Or do they stick around?
- 平均会话持续时间: How much time are people spending on your website? Users with a high average session duration are most likely relevant to your company.
- Goal completions: How many users responded to your call to action?
If you want to track these in Google Analytics, you might find the visualizations limiting. It’s also a bit time-consuming to combine all the metrics you need in one view.
To better understand how your website performs in terms of traffic growth and conversions, we’ve made thisplug-and-play dashboardthat contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website.
This谷歌分析dashboard提供有关您的网站表现和转换AT-A-Glance的完整视图，并帮助您获得有价值的见解，例如：
- 我的网站每天或每月收到多少流量？（会议）
- 哪些渠道正在吸引我的网站流量？（按频道会议）
- Which keywords are driving the most organic traffic? (sessions by keyword)
- 访客在我的网站上花费了多少时间？（平均会话持续时间）
And more…
您只需单击几下即可轻松设置它 - 无需编码。
要设置仪表板，请按照以下3个简单步骤：
步骤1：Get the template
第2步：将您的Google Analytics（分析）帐户与DataBox连接。beplay体育appios
步骤3：在几秒钟内观看仪表板。
1.映射有助于购买的所有渠道
“ Google Analytics（分析）中的多渠道漏斗报告可能是改善您的多渠道营销策略的宝贵工具，”Congruent Digital。“首先，使用报告了解您的营销渠道在客户在线购买中的作用。如果您在评估频道性能时依靠最后一次触摸，那么您可能会不信任可能有助于最高转换路径的渠道和广告系列。
其次，Google Analytics（分析）中的默认，系统定义的渠道分组很广，并且缺乏定义。通过创建自定义频道分组，您可以进一步定义平台，广告内容，来源，广告系列和媒介，从而获得更深入的见解，以便您确切地知道哪些营销工作正在驾驶或协助转换。”
乔恩·埃洛迪（Jon Elordi）Principal Investments补充说：“辅助转换报告是Google Analytics（分析）中较棘手的报告之一。辅助转换报告中的数据是使用cookie收集的，因此有这种数据收集方法的通常陷阱。没有跨设备跟踪，如果用户清除了他们的饼干，则他们先前的访问将与他们当前的访问无关。
除了所有这些警告之外，还有一些有用的方法可以使用辅助转换报告。首先是它可以帮助您定义和了解漏斗。与辅助转换更少的渠道对您的营销渠道和策略相比，具有大量辅助转化的渠道对您的营销渠道和策略更有用。该报告可以帮助您找到导致最多转化的关键策略和创意。
您还可以使用报告来优化广告系列。因为该报告可以告诉您重要的策略，所以它也可以告诉您效率低下的策略。没有那么多辅助转换的策略对于您的结帐渠道不太重要，并且使您的广告系列效率低下。然后，您可以转移预算以纠正此。”
2.监视所有贡献营销活动的资源
“我们使用辅助转换来获得对我们的营销活动的准确见解，”Total Girl Boss。“这可以帮助我的团队监视每个渠道的性能，并调整策略或相应地修改预算。我相信没有这些数据，获得有关正在进行的广告系列的准确信息变得具有挑战性。”
3.获得基于位置的见解
“ Google Analytics（分析）中的辅助转换选项卡在绘制基于位置的登陆页面数据的图片中非常有帮助，” Matthew Howard说TopSpot Internet营销。
“使用提到的这些选项使用主要和次要维度可以帮助加强您可能在数据中看到的假设。也许您的企业出售金属屋顶产品，但特别有一条产品线的规格可以满足几个不同州的风负载要求。通过此度量视图，您可以通过审查辅助转换度量标准来衡量该产品线的着陆页是否在这些位置产生假定的价值。”
4.从贝宝购买中确定真实的来源/媒介
“当尚未回顾性地应用推荐排除时，我们会查看GA内的辅助转换。”Eastside Co。
“例如，PayPal可以为用户生成一个新窗口，以便在结帐期间输入其详细信息，但是，这将创建一个新的会话，因此此交易将归因于PayPal。我们查看辅助转换，以查看哪种源或媒介导致了此PayPal转换，以便更准确地确定某个频道的性能。”
5. Gain clarity around eCommerce ad campaigns
“在线转换,特别是电子商务,它的s very difficult to track a conversion solely based on one channel’s attribution feature because that ad platform will try to take 100% credit for the conversion,” says Jonathan Ng ofOXG Media。
“We use assisted conversions in GA to better understand whether Facebook, Google or other channels such as inbound is the channel responsible for the conversion. Although not perfect, it does paint a better picture of how each customer touchpoint contributes to the eventual purchase.”
6.跟踪客户寿命价值
“辅助转换非常强大，”Rawrycat Pet Products。“My favorite use of these in GA is to have all my segments separated out with UTM links so I can track the lifetime of a customer. I found some customers would visit and then return more than a month later and purchase!”
7. Analyze your content effectiveness
“我们使用辅助转换报告来跟踪和理解内容效率，” Mike Grinberg说Proofpoint Marketing。“This gives us a way to show impact on pipeline, without gating everything behind a form.
例如，我们将使用付费媒体来推动顶级漏斗流量来进行未经策略的思想领导片，然后我们将使用重新定位在其面前进行案例研究，然后进行CTA进行演示。
The assisted conversions report allows us to see the impact that our thought leadership campaign is having on revenue generation.
Many businesses still make this mistake of gating all content because they feel then need to collect contact data for tracking and attribution.”
8.在社交媒体营销活动中进行钻探
“ Google Analytics（Google Analytics）的辅助转换报告提高了Carvertical的社交媒体游戏 - 它已通过使我们能够看到我们最有效的社交媒体渠道来钻探我们的营销道德指南针，” Arnas Vasiliauskas说。卡车。
“哪些社交媒体内容吸引了更多的关注；哪些营销技术对我们的受众更具吸引力？这对于确定流量来源是最有益的，从而使我们能够更多地专注于有效的渠道，并重新定义营销技术，从而对那些不太表现的渠道进行。
我们用它更清楚地了解来自各种社交平台的内容受众希望在各自的渠道中看到哪些内容。此外，Google Analytics的辅助转换报告提醒我们我们以前的内容可能值得重新审视质量改进。
All in all, it’s a very powerful feature that elevates our whole marketing strategy by giving us direct insights into our market’s interests, albeit in the form of data and numbers.”
In sum, assisted conversions help you gain clarity around all of the marketing channels that contribute to a purchase. When you have this data, you can make better data-driven decisions and optimize your budget more effectively since you are seeing the entire funnel and not just the source that gets credited with the direct conversion.
