Integrations

新集成:与Klaviyo跟踪您的电子邮件和营销自动化KPI

In addition to tracking your email marketing & automation KPIs from Klaviyo, you can also pull data from all of the tools that Klaviyo integrates with right into Databox, too.

John BoniniJohn Boninion March 5, 2019 (last modified on January 3, 2022) • 6 minute read

问候,klaviyo用户

Exciting news––we’ve recently launched an integration with Klaviyo, meaning you can now track all of your Klaviyo email + marketing automation KPIs in Databox alongside all of the other KPIs that are important to your business–such as data from Google Analytics, Facebook Ads, Shopify and the我们与70个其他工具一起集成了

开始跟踪Databox中最常见的Klaviyo指标beplay体育appios

与我们的所有集成一样,我们立即提取客户标准的指标。在这种情况下,其中包括13个可以立即可视化的Klaviyo指标。

These basic metrics, like Clicked Emails, Bounced Emails, Marked as Spam, etc. also come with pre-built visualizations in Databox, meaning all you have to do is drag-and-drop the data into your dashboard to visualize the KPI you’re looking for. Here’s the full list…

屏幕截图2019 03 05 at 10.14.52 AM

Want a really quick way to visualize these metrics in Databox?Download this Klaviyo template.

您将被要求连接您的Klaviyo帐户。从那里,您的电子邮件营销数据将自动填充。

简报图片12

是否需要可视化和跟踪更高级的KPI?

For many Klaviyo users, our basic metrics might be enough to get started.

但是,对于高级Klaviyo和Databox用户,我们的Plbeplay体育appiosus或以上计划,我们的查询构建器功能,数据计算功能以及Klaviyo的集成将使您能够以不同的方式提取更多数据和数据,包括:

  1. More advanced metrics from Klaviyo like Unique Email(s) Clicked and the Value of Placed Order(s)
  2. Rates calculated like Open Rate and Click to Open Rate.
  3. 来自ChardBee,Olark或TypeForm等Klaviyo集成的指标。

Read on to learn how to leverage these 3 advanced capabilities.

电子邮件营销仪表板 - 板板databoxbeplay体育appios

Pull more advanced Klaviyo metrics using Databox’s Query Builder

In addition to the default Datablocks for the Basic Klaviyo Metrics, there are also 6 pre-built Datablocks available for custom metrics available that allow you to quickly visualize email engagement with Unique people for all your email campaigns.

屏幕截图2019 03 05 at 10.16.21 AM

如果您已经是Databox用户,则可以beplay体育appiosclick this link to view all pre-built Datablocks for Klaviyo(或转到数据管理器→指标,然后从下拉菜单中选择“ klaviyo”)。

但是,在您出发之前,Klaviyo查询构建器下拉列表中还可以使用一些指标,这些指标不能作为预先构建的数据库。

指标:

  • Order status update
  • Viewed product
  • 订购的产品
  • Placed order
  • Shipped order
  • 开始结帐
  • Subscribed to list
  • 未订阅
  • 从列表中取消订阅
  • 更新的电子邮件首选项
下载111

This is because some accounts may not be tracking data for these, so we can not pull them by default for everyone.

Not to fret, though. Tracking these metrics will only require a few extra steps using Databox’s查询构建器, as follows:

  1. Select the metric you’d like to add to Databox from the ‘Metric’ drop down.
  2. 选择您想要返回的“测量”值的类型。有3个选项:
    1. Unique (eg. number of emails opened by unique people).
    2. Total (eg. total number of times an email was opened) (Read more aboutunique and total values from Klaviyo。)
    3. Value (Returns a dollar amount for metrics like ordered product(s). (Read more aboutKlaviyo价值指标这里。)
  3. Choose the time interval you’d like to track.
  4. Choose the comparison time period for which you’d like to compare your current time period to–when you visualize your data.

使用DataBox的数据计算功能跟踪beplay体育appios速率

是否需要确保您的电子邮件广告活动随着时间的推移始终如一还是更好?有9个计算的指标(开放率,点击率等)可以通过预先构建的可视化进行跟踪,从而使您更加深入和清晰,以了解Klaviyo的电子邮件广告系列的性能。

使用Datatabox Databoard Designer,将这些拖放到数据库中,就像其他任何预构建的数据库一样。

Screen Shot 2019 03 05 at 10.20.51 AM

您可以使用自己的计算Data Calculations, too. Want to know what percentage of your website sessions convert to an order? No problem. How about the average number of products in an order? Piece of cake.

Visualize data from the tools Klaviyo integrates with

关于我们Klaviyo集成的最好的部分是,您可以从与Klaviyo集成的其他工具中获取数据。

克拉维约(Klaviyo)是从头开始构建的,以从其他系统中汲取数据并使其可行。通过与电子商务平台和许多其他系统的深入集成,它结合了来自其他营销工具的数据,形成了任何联系人的单一凝聚力视图。

Few marketing automation tools do this, leaving you to rely on 3rd party or home-grown integrations to run personalized marketing campaigns

But, what’s really unique about Klaviyo is that they also make the data they collect from other systems available via API. Using that capability, we’ve made it possible to pull data into Databox from Klaviyo’s impressivelist of native integrations, allowing you to visualize data in Databox on everything from browsing activity, shopping patterns, event registrations, and much more.

Using Databox’s查询构建器在Dabeplay体育appiostabox中,您现在可以从任何这些Klaviyo集成中汲取KPI,无论是否存在本机DataBox集成。这些指标会动态地将其拉入数据库,这意味着您每当将工具与Klabeplay体育appiosviyo集成时,thattool’s metrics will also be available to track and visualize in Databox, too.

For example, let’s say you track landing page conversions from Unbounce in order to segment a follow-up email campaign in Klaviyo. Even though Databox doesn’t currently integrate with Unbounce, you can still pull those metrics into Databox via the Klaviyo integration.

In order to pull these third-party KPIs into Databox, you’ll first need to create a custom metric using查询构建器

In the Query Builder UI, you’ll see any metrics from third-party sources marked appropriately in parenthesis.

image 2

So, you’d select the specific metric you’d like to pull into Databox, as well as the time interval you’d like to track it, and also if/how you’d like to compare that performance with a previous time interval.

以下是Klaviyo集成的列表,您还可以使用DataBox从数据中获取数据:beplay体育appios

  • 3dcart
  • Actblue
  • 事业
  • Amazon Marketplace
  • BigCommerce
  • 活动监视器
  • Celery
  • ChargeBee
  • 优雅
  • Commercev3
  • 恒定接触
  • Desk.com
  • donate.ly
  • Donorperfect
  • Eventbrite
  • 精确塔
  • Facebook Advertising
  • Funraise
  • Help Scout
  • 扬兰
  • Kickoff Labs
  • Lightspeed
  • MadMimi
  • Magento
  • Magento 2
  • mailchimp
  • Mi9
  • 霓虹灯
  • Olark
  • OpenCart
  • Qgiv
  • ReCharge
  • 经常恋
  • 销售队伍
  • ShopDirect
  • 购物
  • 狂欢
  • StickyStreet
  • 条纹
  • typeform
  • 解开
  • UserVoice
  • Volusion
  • WooCommerce
  • wufoo
  • Zendesk

Creating a custom Klaviyo dashboard

现在您了解了所有可能性,您可能会问自己,我如何创建一个自定义仪表板,以便我可以监视团队,老板和/或客户最关心的指标。

让我们走过它。

In the dashboard designer, search for the Klaviyo integration on the left side menu.

download 19

从那里开始,如果您还没有这样做,则会提示您连接您的Klaviyo帐户。

Now, you’ll see a menu consisting of 13 basic Klaviyo metrics as well as 6 custom metrics and 9 calculated metrics available to drag-and-drop directly into your dashboard.

download 17

将所需的指标拖放到仪表板上。您可以在添加更多内容后调整这些数据库,甚至可以重新排列它们。

download 11

Then, your Klaviyo data will automatically populate.

download 18

Now, if you’d like to add KPIs from other tools into this dashboard in order to create a comprehensive view of marketing and sales, simply click back into the left side menu to search for the desired integrations you’d like to pull from.

准备开始使用klaviyo + databoxbeplay体育appios

现有用户可以查看所有可用的Klaviyo metrics here或下载电子邮件性能仪表板here

New to Databox?您可以在这里创建一个免费帐户。

关于如何改善我们的Klaviyo整合有建议吗?请contact our support team

电子邮件营销仪表板 - 板板databoxbeplay体育appios
关于作者
John Bonini
John Boniniis Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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