What Changes After Your First 100 Customers? [Podcast]

当我们第一次推出时Ground Upback in October,one of the first episodes we recorded是周围的想法，策略和见解所在的前100名客户。

It was around this time when Databox had surpassed the 100 customer count, so I talked with our CEO, Pete Caputa, to learn more about what got us there and how it compared to his previous experience at HubSpot.

Following that precedent, Pete and I recorded our most recent episode as Databox passes the 400 active customer mark.

It was our goal from the beginning to not only share stories from exceptional companies and entrepreneurs but to also share our story as we continue to scale.

What followed was a rich conversation around the things that change after 100 customers, including the things that gets easier, the things that get harder, as well as the biggest things that need to change in order to ensure that next phase of growth.

这是一个网虫,但是我包含的两个my favorite soundbites from Pete below. Enjoy, and see you at 1000.

What gets easier?

“Sleeping at night becomes a little bit easier.

Everyone takes a lot of risks to start a company. The team that started Databox had been at it for years trying to figure out how they could acquire customers, nail product market fit–so once we got to 100 customers I felt like it was a reasonably safe assumption that we could get our next 100, and next few thousand, probably the next few tens of thousands of customers, because we had figured out something compelling. Compelling for them to buy and continue to use.

It wasn’t like we woke up one morning and that happened, but through iteration, experimentation, and listening to feedback from those first 100 customers, we felt a lot more confident that we had a product that we could sell to lots of companies.

So sleeping becomes easier. Because you know the risks that people took to join the company weren’t too foolhardy.”

What gets harder?

“Pretty much everything changes after 100 customers, assuming you’re going to grow past that.

第一个100是非常实验的。在写完过程中真的没有很多价值，因为他们会有所不同。在尝试完善网站或产品描述方面没有很多价值，因为再一次，这可能会改变一点。在记录您的销售过程中，由于您的整个价值主张可能会发生变化，这并不是很大的价值。

但在前100名客户之后，您需要更加勤奋，围绕规划，内部沟通，并且每天都远离每天从年度，季度和每月目标工作。因此，规划过程和内部沟通的许多变化。“

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