如何识别和分析最成功的着陆页
Discover just how effective your landing pages really are.
Data Snacks|Apr 11
Monja Dobnikon May 21, 2021 • 4 minute read
大家好。欢迎来到另一集数据零食。我是Databox的产品营销人员Monja。beplay体育appios
今天,我们将通过博客文章讨论跳出率,更具体地说,如何正确跟踪该指标,以创建更好的博客内容策略,以增加博客文章的参与度和CTA点击。
Bounce Rate by Blog Post is a custom metric that I will build using Query Builder, a feature inside Databox that allows you to build custom metrics based on a host of different variables and dimensions. It’s available to our professional and performer users, but if you’d like a free trial of the feature after seeing this episode, contact our Support team and they’ll set you up.
In this episode of Data Snacks, I’m going to show you how to:
在下面,您可以查看完整的一集,或者继续阅读以获取完整转录的情节版本,并配有相关的屏幕截图。
Here’s what I want to see––I want to track Bounce Rate by Blog Post to identify my most popular blog posts, but I also want to include other blog-related metrics like AVG. Page load time by Page, Blog CTA Conversion Rate, Returning Users by Blog Post, and Top Blog Posts by Organic Sessions, so that I have the ability to analyze and understand exactly which blog posts are engaging with my audience.
为此,我要去Databox Databoard Designer,选择我的仪表板或创建新的仪表板,然后将高级表可视化拖放到仪表板中。从这里,我将选择所需的指标。
我将选择“通过博客文章跳出率”,以前我在查询构建器,作为整个表的列,应按照。我这样做的原因是,我想根据我的表中的博客页面订购从最高到最低的页面。这使得更容易查看哪些博客文章的跳出率最高,因此与观众的表现不佳。
一旦将桌子放在一起,您就可以看到它很容易解释。我的帖子从最高的跳出率订购至最低,我还可以跟踪博客的其他有价值的指标:
让我们首先看一下跳出率最低的帖子,以获取哪些主题表现最好的帖子。我们可以使用此见解来查看它们与性能差的帖子相比。通过博客页面表查看跳出率时,让我们选择上升。这样,我们可以看到哪些主题的跳出率最低。将最小值设置为20%,任何较低的东西都是故障。现在您可以查看主题。
So let’s do this. Focus both on the topic and the format. In our case, you can see that different formats interest our readers, so we have a case study, a blog post, and new integration page. This can provide even further insight when it comes not just to the topic but also what format of content works best for your readers, thus further helping you format your content strategy.
当我们通过博客页面上的较高跳出率查看帖子时,我们还需要比较其AVG。页面加载时间逐页,您可以在QB中创建的另一个自定义指标,因为它可能不是内容的问题,而是页面加载时间。确保您记下可以使用更新来减少加载时间的帖子(例如,大图像)。如果您不知道要目标的数字,请像此暂停2秒钟一样考虑一下。According to Semrush,如果您的网站在1.7秒内加载,则比网络约75%的速度快。
如果您的页面加载时间很好,则该查看内容了。使用高绩效博客页面中的见解以高跳线率提高这些页面。您可以在可能的情况下将内容旋转到更受欢迎的主题,或添加更多相关的数据和可视化,以使其更具吸引力。
当然,您可以从这种可视化中获得更多的见解 - 这些示例只是让您入门的几个示例。
在高水平上,以这种方式跟踪通过博客页面跟踪跳出率将使您查看生产的内容是否吸引了读者,然后您可以相应地调整策略。
Want help creating this report? Want a free trial of查询构建器? Start a chat with one our dashboard experts and they can help.
See you next time.
Thank you!
Data Snacks|Mar 4