Why Your Content Marketing Playbook Needs to Change

金妮·米诺（Ginny Mineo）不确定旧的内容营销剧本像以前一样的运作。

Mineo was a big player in the strategy that drove HubSpot’s content machine during its pre-IPO days. (She estimates that the HubSpot Blog had written up to 6,000 blog posts at the time she left in early 2017.)

She was a part of the team when it was just three bloggers.

They pretty much wrote the book on content marketing and acted as their own best case study for inbound marketing.

She’s spent the last year running platform at NextView Ventures, where she’s worked with startups (sometimes with short runways) wondering if the content playbook, the conventional one at least, should be their focus.

那本旧的出版卷和通过社交共享的剧本是一个疲倦的剧本，主要是因为其他所有人都在这样做，也是因为营销人员互动的渠道也在增长和发展。

In our conversation, Mineo shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content and acquisition strategies as a result.

Subscribe toGround Upon iTunesand hear honest portrayals of the hard stuff, breakthroughs, and lessons learned from starting or growing a business.