How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Maria Pergolino had never heard of ActiveCampaign.

Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other marketing automation giants like Marketo.

今年早些时候，玛丽亚（Maria）在营销技术领域中权衡了新的CMO机会。

ActiveCampaignwas one of them.

尽管她从未听说过它们，但是当她挖进去时，她发现了为什么 - 对产品和客户体验而不是营销几乎痴迷的承诺。（这就是他们追求玛丽亚的原因。）

They had 80,000 customers, are clear market leaders in marketing automation on G2, have a strong partner community…but up until now, no consistency in communicating all of that. At this point, Pergolino knew this was the opportunity she was going to pursue.

As of this recording, she’d only been 5 weeks into the role, but, she had already re-org’d the marketing team and gotten the wheels turning for leaning more into brand in the coming year.

If you hadn’t already, in another few months, you, and everyone else, will know who ActiveCampaign is.