23个高度参与主页头条的示例

Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your text holds a lot of power.

如果它具有磁性，人们将读取身体。如果没有吸引他们，他们会离开。用大卫·奥美（David Ogilvy）的话说：“平均而言，读过头条新闻的五倍是身体副本的五倍。”

这makes writing headlines the most exhilarating and pressurizing part of copywriting simultaneously. Explains why some people think it’s best to write their headline copy at the end and stick to formulas while creating one as well.

In this post, let’s dive into writing engaging headlines. To give you a quick look, this piece will cover:

• What is a Headline Copy?
• How Do You Write a Headline for a Website?
• What Should You Include in a Headline?
• How Do You Make a Catchy Headline?
• 23 Examples of Highly Engaging Headlines

What is a Headline Copy?

Your headline copy is the title you give to your written content.

这可以是一个网页的标题,一篇文章,or any piece of copywriting. Your headline is the first thing a reader sees not only because it’s the first line, at the top of the page, but also because it’s often in a bigger, bold font.

通常，人们会混淆标题的标题。但是两者之间存在根本的区别。

标题与标题不同，文本中多次出现。它将副本分为部分，是特定部分的标题，而不是整个部分的标题。

Related:26个博客标题示例，这些示例获得了高度有机搜索CTRS

How Do You Write a Headline for a Website?

It’s easy to write a headline for a website. What’s difficult is writing a headline that makes the reader stop, stay, and scroll down.

If your headline copy doesn’t manage to do this, you’ll lose money. You can say that the few words that go into the website’s title can make or break sales for you.

So, how do you write an effective headline for a website?

Here’s how:

• 1. Keep it succinct.Your headline should be between 6 to 12 words. It would be best if you kept it on the shorter side of 6 or fewer words.
• 2. Write for your target audience.Study your target audience to write a headline that hooks them immediately.
• 3. Take your time.You don’t have to write the headline first, and you don’t have to write just one headline. You can write the headline at the end and create a few ones to choose from.
• 4. Be specific.您的标题应该清楚读者将如何受益。因此，它需要无绒毛和简单，并且独特。
• 5. Test repeatedly.Testing what’s working and what’s not helps write better headlines. Test which type of headline decreases bounce rate and increases click-thru rate.

Related:23 Copywriting Tips for Improving the Effectiveness of Your Website

What Should you Include in a Headline?

Here’s a look at what you can include in your headline:

• 相关形容词。When you add a descriptive word in your headline copy, you attract readers’ attention and tell them what to expect.
• Numbers。Rather than writing ‘Five Effective Ways to Earn Trust,’ go for ‘5 Effective Ways to Earn Trust.’ One more thing: odd numbers tend to perform better than even numbers as they grab attention better and inspire trust.
• 安逸。That’s right; your headline should tease readers to compel them to read the story or know more about your brand/product.
• An emotional hook。Get visitors to stay by emotionally engaging them. To this end, use emotions relevant to your product or service.
• A question。您不能只问一个随机的问题。相反，提出一个有趣的问题，您的听众想知道答案。
• Alliterations。You can make your headline more fun and impactful on the reader by using alliterations.
• SEO关键字。Write for your audience, but don’t forget the search engine. Insert keywords to get a better position in the SERPs.

PRO TIP: Not sure what you should include on your homepage? Orbit Media created thishomepage design checklist每高转换主页ne与20个元素eds to have.

How Do you Make a Catchy Headline?

A catchy headline makes people take action.

With a captivating headline, you can make readers share your post on social, attract more traffic to your website, and even make more sales.

Without it, even the most profound and knowledgeable post or email will fail to have readers onboard.

To make your titles catchy, follow these tips, and copy headline examples:

好奇心

You know what they say; curiositykills the cat。When you write titles that make your readers curious, they tend to read what you’ve written.

One way to inspire curiosity is by telling your audience a secret. So, here’s what your headline should look like if you want to make readers curious:

✔ X Secrets to Winning Over New Clients

✔ X Little Known Ways to Spark Romance in Your Relationship

To arouse curiosity, you can also use questions in your headline that are relevant to your niche. For instance, if your blog talks about SEO, you can write such headlines:

✔ Should You Write for Your Target Audience or for the Search Engines?

✔ How Many Keywords Should You Include in Your Blog Posts in 2020?

✔ Will Google Penalize Your Website After This Latest Update?

Educate your audience

What’s something that your audience wants to learn from you?

Package your resourceful material under a headline that promises it will teach them something valuable. If you’re using the educator’s approach, you can write either a classic ‘how to’ or ‘guide’ headline.

Here are some examples:

✔ How to Write Conversational Articles That Covert

✔ How to Live on a Tight Budget in London

If you’ve written a guide, then your headline can look like this:

✔撰写销售的标题的紧凑指南

✔ The Noob’s Guide to Understanding SEO in 2020

In case you’ve written a listicle, you can use a number and an adjective in your headline to make it impactful.

放聪明点

If you’ve conducted a study or compiled experts’ opinions on something in your niche, you can promise your audience that you’ve something solid for them. Moreover, if your post is data-driven or scientific, your headlines can be similar to these examples:

✔爱背后的心理学以及如何吸引它

✔ Study Reveals Walnuts Can Lower Your Cardiovascular Disease Risk by X%

✔ X Social Media Stats You Should Know In 2020

If you’ve written an expert roundup or made a more specific list, your headline can state:

✔ X Expert Tips for Boosting Organic Social Growth

✔ Everything X Content Marketers Are Doing to Get Work Done from Home

23 Examples of Highly Engaging Headlines

现在，我们已经完成了基础知识，让您介绍您可以从中学习的23个复制标题示例。

Alongside them, the experts we reached out to have also given reasons behind what makes these headlines so apt.

Here’s a list of some of the best copy headline examples:

1. Asana
2. QuickMail
3. Crazy Egg
4. Morphe
5. Ding
6. Weight Watchers
7. Lifehacker.com
8. Diesel
9. ahrefs
10. Netflix
11. Apple
12. We Buy Property In Kentucky
13. WOW Skin Science
14. Miracle Brand
15. Betterment
16. Tumblr
17. Click A Tree
18. Colibri
19. Ellevest
20. Mink
21. Airbnb
22. Hulu
23. Dropbox Business

Let’s get started, shall we?

1. Asana

Amanda Slegar ofLone Fir Creativedescribes Asana’s homepage headline as “perfect.”

Slegar explains what makes the headline so on point: “It is written for a leader in an organization that is working in their business and not on it, but who wants to shift their focus to ideas and away from implementation.

通常，品牌会陷入使用无价的标题房地产来宣传新产品或折扣的地方，但实际上，它应该用来告诉您的用户您将帮助他们做什么。”

2. QuickMail

Another copy headline that you can learn from is that of Quickmail’s homepage.

“I like theQuickMail主页。初始标题清楚地告诉您您可以通过平台获得什么 - 更好的电子邮件自动化。一旦标题吸引了您，客户就会有很好的推荐报价。”SaaS Marketing Services。

Related:6种策略营销人员用来编写高转换电子邮件副本

3. Crazy Egg

“Crazy Egg has one of the best homepage headlines I’ve seen. Theirs is ‘Make Your Website Better. Instantly,’” points out Nikola Roza ofSEO for the Poor and Determined。“They’ve had this headline for years, and I’m sure they keep it because it works.”

Roza highlights what exactly makes Crazy Egg’s headline copy work: “First, it tells the reader they can improve their site, which is something every webmaster wants. Second, with ‘Instantly’, they promise a quick, if not instantaneous solution.

Third, their headline is reinforced with some social proof below where they say ‘over 300 000 websites use CrazyEgg to see what’s working, fix what isn’t, and test new ideas.’ And they offer a free 30-day trial right underneath that social proof. Very clever!”

4. Morphe

Jason Wong ofDoelashesshares Morphe’s headline as an example.

Wong says, “Morphe is always killing it with their headlines. They are an authoritative site on makeup, and they know it.

社交媒体影响者不断公告使Morphe受到欢迎。然后，Morphe利用这个平台，并将有影响力的人用作新化妆的头条新闻。人们观看并遵循影响者如此的趋势，为什么不将最受欢迎的影响者作为您的标题，并吸引所有影响者的观众销售产品。”

That’s one unique way to write headlines, isn’t it? Wong further elaborates, “The reason this works is that trends fade very fast, so,byupdating and putting the most influential influencer on your homepage, you will always stay in a competitive zone among your industry。”

5.丁

Luke Fitzgerald ofDingpoints in the directions of Ding’s homepage headline that reads, ’We deliver mobile top-up to millions worldwide.’ Fitzgerald talks about the reason behind why the website’s headline stands out, saying, “it’s concise, easy to understand and does exactly what it says on the tin!”

6. Weight Watchers

Another copy headline example that speaks to its customers is that of Weight Watchers. Jack Paxton ofHYAX说它“有一个非常重要的标题。访问该网站的人正在寻求改善自己。WW的直接方法正是他们的目标受众需要采取行动。”

标题是“免费加入，免费的月份，再加上免费的Kit套件。”帕克斯顿（Paxton）认为“此优惠利用了'Free of Free'的功能，该策略旨在吸引一个人的注意力。该标题立即以一个月的免费会员和Kickstarter套件的形式立即为访客提供价值。”

7. Lifehacker.com

Matteoduò的Kinsta将LifeHacker.com的标题推荐为一个很好的副本标题示例。它写着：“做得更好。”杜杜将标题描述为“简短而甜美，这一点。我喜欢它！”

8. Diesel

SlyecomPir Fahad Momin分享说：“营销人员谈论最好的头条新闻和行动呼吁的原因比其他任何事情都要多。这是因为最好的头条新闻和CTA对转化的贡献比大多数企业家认为。”

That being said, Momin thinks that the “DIESEL Clothing Brand has the best homepage headline that says ‘Customize your unique-pair and make them unforgettable. SHOP NOW.’ It sounds like a decent headline when you read it, and plus, it includes CTA.”

9. Ahrefs

Maciej Biegajewski来自LiveWebinaropines, “I absolutely love Ahrefs headline. ‘With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic.’”

Biegajewski speaks about what makes Ahref’s headline a favorite: “It’s straight to the point and also reaches those for whom SEO is not ‘the main task of a day,’ but they need to incorporate it in their strategies. Since the headline takes the whole ‘above the fold’ part, you can’t miss it when entering Ahrefs site.”

10. Netflix

It looks like Netflix does everything right as Supriya Agnihotri of监视calls its headline “on-point.” Agnihotri remarks, “Netflix highlights its product variations for its website visitors. The use of ‘& more’ sparks visitors’ interest by keeping up with the surprise element.”

11. Apple

Mia Liang ofUpgrowpinpoints: “Apple always has some of the best homepage headlines. They are always so clean and simple while still including everything a headline needs to have. They provoke action while not being forceful.”

12.我们在肯塔基州购买财产

“我们认为，我们的市场（肯塔基州）拥有行业中最好的主页标题（单户房地产）。Google已授予多个关键字搜索的＃1，我们进行了10％的流量转换。”We Buy Property In Kentucky本身。

Smith notes, “We capture our customer’s attention from the start and tell them what we do, and how we can help them. We buy houses, and we buy them directly from the homeowner without all the regular hassles. Our headline communicates this in a visually appealing way. It’s short, simple, and effective.”

13.哇皮肤科学

Ashwin SokkeWOW Skin Sciencealso credits the company’s homepage headline itself. Sokke observes, “The WOW Skin Science homepage headline is very simple and straight to the point. It states 6 reasons why our customers love our brand. It lists our vision and most attractive attributes of our products in the most clear and concise way.

Consumers don’t have to search anywhere else to have a reason to love and buy our products. We don’t believe in gimmicky headlines and over the top marketing. Our brand’s vision and mission is strong enough to stand on its own without all the fluff.”

14. Miracle Brand

“‘对肮脏的床单和毛巾说再见。’是我们网站Miracle Brand的标题。这是straight to the point and catches the customer’s attention,” says Brandon Monaghan fromMiracle Brand。

Monaghan further adds, “The headline is followed by ‘Made with antibacterial silver. No more odors… 3x less laundry.’ This statement reinforces our headline, making the selling point even stronger and clearer. We want our product and the main selling point to shine without overcrowding the message. No additional information is necessary.”

15. Betterment

Caroline Lee ofCocoSigncalls Betterment’s headline copy a “personal favorite.” Lee gushes, “The headline says, ‘We see what your money can be.’ We all need financial services to manage our money, to know the ways that can multiply our money, and to find our investment prospects.

首页说明了一切。您不必大量抓挠自己的思想来找出改善的能力。此外，主页可以快速概述其成就。因此，您可以找出它们有多值得信赖。设计是时尚而简单的。”

16. Tumblr

Clearly,Tumblrhas its unique conversational manner of connecting to users. Its headline: ‘Follow the blogs you’ve been hearing about. Share the things that you love.’ makes for one of the best copy headline examples too.

Kris Brooks ofPixel Perfect HTMLsays that Tumbr’s headline “is solid because it accomplishes two things. First, it taps into the human desire to be in-the-know. Second, it invokes that each one too powerful feeling of narcissism. Ultimately, it talks clearly about ‘what’s in it for me?’”

17.单击一棵树

克里斯·凯瑟（Chris Kaiser）Click A Tree赞扬该网站的标题：“单击以种植一棵真正的树。” Kaiser解释说：“它起作用是因为a）它准确地解释了我们的工作，并且b）暗示它的简单程度。另外，我们获得了好奇心的好处，您如何单击地种植一棵真正的树？”

18. Colibri

Tiffany Shan ofFilm Recommend鼓掌Colibri’s headline, ‘If you weren’t a designer before, now you will be’ which is followed by ‘WordPress page builder that gives you design superpowers’ and then ‘*This site was created using Colibri.’

Shan pinpoints, “This site has a few homepage headlines that work together to really sell their product. It gives me confidence that their tool will help me with design in an easy to understand way. Further leverage is created by telling us that they used the tool to create their own site.”

19. Ellevest

Kevin Vandijk ofTree Online添加Ellevest’s headline ‘Invest like a Woman Because Money Is Power’ to this list.

Vandijk explains, “之所以起作用，是因为该陈述是大胆，有趣，简单，发人深省，具有挑战性和吸引人的。无论您的性别如何，这个标题，伴随着清晰的设计和正确的颜色使用，确实很突出。It makes you curious about what their services are and makes you want to share it with others.”

好奇心并不是该标题引起访客注意力的唯一要素。正如Vandijk所说，它也“扮演您的情绪”。

Some questions the headline makes readers ask are: “Is it only for women? What do women have that men may lack when it comes to investing? What strategies do they use? The bottom line, it brings about so many questions that make you want to learn more – that’s the role of an effective headline.”

20. Mink

Love Devani’s Michelle Devan compliments Mink’s homepage headline, ‘It’s all coming together.’ Devan outlines that this headline copy works because it is “simple, direct, and compelling, which is important for a product that handles financial information.”

21. Airbnb

“I would say that Airbnb has the best website headline because it already contains all the keywords needed to get one’s attention,” tells Scot J Chrisman ofThe Media House。

克里斯曼继续说道,“他们的标题,因为工作people already know what they can look for on the website given all the keywords in it. And also, the meaning of the sentence is not just about booking or renting spaces, but it also attacks the readers personally by using the word home and local.”

22. Hulu

在标题游戏中，Hulu赢得了Netflix的冠军。杰斯·本尼（Jace Benny）JaceBenny.com说：“对我来说，最好的主页标题是Hulu之一：观看成千上万的节目和电影，计划起价为5.99美元/月。

这works because it answers all questions. What? Shows and movies. How many? Thousands. How much? Starting at $5.99/month. For me, the best headlines leave customers not asking for the basic questions. It answers them all.”

23. Dropbox Business

Dennis Bell ofByblos Coffeegives another headline example.

Bell comments, “The website that has the best homepage headline is Dropbox Business. The headline works well as it provides visitors with everything they need, all in one place. The website and homepage are simple. The homepage has a large, relevant image and a ‘Start your free trial’ CTA button. It embraces whitespace and limits its use of copy and visuals, making visitors focus on the CTA.”

贝尔称赞Dropbox业务的标题如何清楚地描绘了该网站的目的：“ Dropbox Business不仅仅是安全存储，这是一种优化您现有工作流程的明智方法。无需弄清楚什么Dropbox的确可以吸引访客的注意力。”

Summing up

希望所有这些专家头条复制示例都可以帮助您确切了解使标题有效的原因。要回顾一下，请保持头条新闻，清晰，并保持重点。您希望您的访问者仅查看您的标题来确切了解他们所获得的内容。