Here's How the HubSpot Blog Drives 5 Million Visits Every Month | Databox Blog

When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot.

The HubSpot Blog is 12(!) years old, and according to Emma Bruder, director of the blog, it’s still HubSpot’s top lead generator.

Brudner has been at HubSpot for over 4 years and has seen the content strategy continue to evolve in that time.

In this episode of Ground Up, Brudner joins Pete Caputa to chat about all things blog related, including:

The data behind the performance of the HubSpot Blog
HubSpot的有机策略是什么样的
The pillar/cluster model
How the blog team is structured, and much more

Enjoy.

Click here to listen on Apple Podcasts.

Or,click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author

约翰Boniniis Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

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