Email is a vital part of nearly every marketer’s strategy.
Fifty-nine percent of respondents to the just-released 2018 edition ofCampaign Monitor’s Email Marketing Industry Reportsaid that email marketing continues to generate the most ROI for their organization.
To figure that out, we dug through our data to identify the email marketing metrics that Mailchimp users track most in Databox by calculating the number of times each metric is included in a users’ dashboard. (Since MailChimp is primarily an email marketing tool, we figured that all ten metrics would be email marketing metrics and that our MailChimp data would be most indicative of what email marketers are measuring today.)
In this post, we’ll look at each of these metrics, share some observations about why they are popular and suggest how you should visualize them in youremail marketing dashboard。
前10名MailChimp KPIS
1. New Subscribers
The value of new subscribers depends on a variety of factors, including industry, type of list, and engagement. But nearly all marketers value new subscribers to some degree, and it leads the Top 10.
Unsubscribes are, unfortunately, just a part of the email marketer’s life. Subscribers may leave for a variety of reasons, and it’s better for your sender reputation score if unengaged subscribers unsubscribe rather thanrepeatedly delete your emailswithout opening them. But marketers are monitoring unsubscribes since high unsubscribe rates indicate a problem.
Recommended Datablock:Number with comparisons turned on
7.所有竞选行业平均开放利率
Open rate by industry average is a revealing stat. Tracking how your email marketing performs vs. others can tell you whether you’re better or worse than your peers.
Recommended Datablock:比较Datablock.
8. Total Campaigns
MailChimp goes beyond email to allow you to share emails, ads, and other messages with your subscribers. Each message is considered a “campaign.” Tracking this metric lets you see how all of your campaigns (those of all types) are doing.
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9. Click Rates by Campaign
Click rates by campaign tells you how well each campaign’s content and CTAs resonate with your audience. If a particular campaign’s click rate is exceptionally high or low, the results warrant a deep dive into why.
Recommended Datablock:Leaderboard with open rates included
10. Total Lists
It’s helpful to know how many total lists you have and what those lists are. It’s a good idea to keep your lists in view so none of them escape your attention.
To measure the effectiveness of your email marketing strategy, you may rely on Google Analytics to learn how your email campaigns are performing, which content is most popular with recipients, and how you can improve your strategy to bring in more qualified leads. Now you can quickly assess the performance of your email marketing campaigns in a single dashboard that monitors fundamental metrics, such as:
Signups from email.你的电子邮件活动signu开车吗ps? Track the number of signups attributed to your email campaigns and use this information to make adjustments to your list segmentation, email copy, CTAs, and more.
Sessions by email campaign。How many website visitors do your email campaigns generate? Which email campaigns drive the most website visits?
或者如果要快速查看所有这些指标，可以从我们已组装的Databoard模板之一开始。你可以设置一个Databoard与您的MailChimp指标with this free template:
Need a quick performance update on your most important MailChimp KPIs? Set18beplay
和接收警报on your KPIs through email, mobile push notification, and/or松弛。
About the author
Laura MacPhersonLaura Macpherson是一位自由撰稿人，帮助Tech和Software公司从事他们的观众并传达他们独特的价值。她是一个喜欢学习的书呆子，但她与徒步的成瘾平衡她的书籍。
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