如何写一个出色的业务报告结论：您需要知道的一切

什么时候创建全面的业务报告for your company, most of your time and energy will go into writing the main section of your report.

Once you come to the conclusion, you will probably be exhausted and you may feel the urge to just ‘wrap it up’ as soon as possible.

这可能是一个昂贵的错误。

Your conclusion carries the same importance as all the other sections of the report since it leaves the final impression on the reader.

您如何得出结论的业务报告会直接影响读者对您收集的重要信息的反应方式。

The business report may be spectacular, but without a convincing conclusion, all your efforts may deteriorate.

In this article, we are going to teach you how to write a compelling conclusion that will leave a huge impression on all your readers.

• 业务报告写作中的结论是什么？
• 您如何为报告写一个结论？
• 业务报告的类型结论
• 通过DataBox改善业务报告beplay体育appios

业务报告写作中的结论是什么？

无论您编写了哪种类型的业务报告，都需要一个很好的结论来总结所有关键信息。

业务报告结论是用于汇总最重要信息的文档的最后一部分，为读者提供了最终单词。

Through the conclusion, you are able to convey the main message of your business document. You use it to outline the report as a whole, remind the readers of the main pain points, and present the key findings and decisions.

根据您写的较短还是更长的业务报告，结论长度可能会有所不同，但应始终包括在内。这是一个好的组织的迹象，它可以使读者了解疼痛点要容易得多。

To put it simply, the conclusion is supposed to create the impression among the readers that the purpose of the report has been achieved.

Business report conclusions have a lot of similarities to executive summaries, which is why a lot of people tend to confuse these two.

但是，有一些重要的事情可以使它们与众不同。这些包括：

• 执行摘要主要集中在展示报告的内容上，而结论是报告中讨论的内容的概述。
• 执行摘要为读者提供了有关业务报告的广泛概述，而结论总结了关键痛点和最重要的数据。
• 执行摘要应说服读者继续阅读报告，同时结论应该说服他们采取某些行动。
• 结论倾向于包括CTA（行动呼吁），执行摘要并非如此。

有关的：执行报告：管理报告最佳实践和报告示例

您如何为报告写一个结论？

现在你理解什么是结论和why it’s so important to include it in your report, let’s show you how you can write the perfect one and impress your readers.

Follow these steps to create a great business report conclusion.

• Choose the Position
• 包括正确的信息
• 总结内容
• 事实和统计
• 保持积极的语气
• 开发CTA
• 校对

Choose the Position

在两个地方，最常见的结论是在执行摘要结束时和整个报告结束时。

For business plan reports, the common practice is to place the conclusion at the end of the executive summary.

This way, you make the first step through the executive summary and introduce the plan’s main pain points and funding needs. Then, you create a conclusion to summarize these numbers to your potential investors, which directly impacts their decision to go over the executive summary once more, this time reading it more thoroughly.

对于其他类型的业务报告，该结论通常将放在整个报告的末尾。成熟的公司使用这些业务报告来跟踪重要部门的绩效和数据，这就是为什么结论应主要集中于简要审查您包括的关键指标并强调公司的主要优势的原因。

包括正确的信息

The information you put into the conclusion also depends on whether you are a new startup looking to attract investments or an established company that wants to track performances and asses objectives.

要筹集资金，初创企业应包括此类信息：

• 财务需求
• 其产品的好处及其如何影响市场
• Target audience/ideal customer persona
• How the product can attract new customers
• 营销and sales strategy
• Competitive landscape and analysis
• 公司主要成员的专业知识
• Financial forecasts (next 3-5 years)
• 启动计划

现有公司应包括以下信息：

• Mission statement
• 性能历史
• Data that showcases business growth
• 财务摘要
• 总体目标

While these types of details are important, they aren’t universal for all reports. Your primary goal should be to include the most important data from your specific document and keep the conclusion concise and understandable.

总结内容

传达主要信息的最佳方法是在整个业务报告中详细解释，然后总结一下以回顾要点。

创建业务报告时，请记下最重要的信息，以后在结论中重点介绍。

确保避免任何额外的细节，因为它们已经在报告中提供了。仅包括解释为什么业务报告本身对公司有用的关键点。

Also, don’t use any additional information that you didn’t include in the report. This can only confuse your readers and send mixed messages.

事实和统计

您应该准备一些事实，统计数据和数据，以支持结论中的陈述。无论读者是潜在的投资者还是公司中的主要利益相关者，您都需要包括一些证据来支持您的主张。

This makes the conclusion much more convincing and the audience will see that your forecasts aren’t based only on vague assumptions.

保持积极的语气

结论中的语气应与文档的其余部分相匹配，并且给观众留下印象的最佳方法是在整个报告中使用专业和积极的语气。

得出结论之后，读者应该对支持组织的成长感到兴趣和热情。

确保通过使用强烈而活跃的语言来散发信心。

开发CTA

Including a call to action at the end of your conclusion helps you persuade the readers to support the goals you set up.

这可以是“加入X Enterprises的我们”或“投资X并成为成功的一部分”。

一个好的CTA包含强大的动作词，您可以通过这些词来强调投资者加入公司或支持您目标的主要利益相关者的好处。

校对

写完结论后，再次仔细检查，以确保您忽略的任何拼写，语法或标点符号错误。结论应清楚，精确且易于理解。

You can even ask a colleague or a friend to read it since it’s always helpful to have an extra set of eyes. Ask their opinion on how the conclusion makes them feel and whether it was easy to go through.

业务报告的类型结论

正如我们所说，取决于您编写的业务报告类型以及其中包含的内容，您应该有几种不同类型的结论。

让我们走过他们。

• Conclusion with a Prediction
• 结论一个主要问题
• 结论报价
• 结论摘要

Conclusion with a Prediction

If your report focuses on a decision or strategy that already took place, you can write a conclusion that predicts the outcomes of that specific strategy.

您可以包括财务预测，销售期望和整体增长预测。确保还可以通过足够的证据来备份预测。

结论一个主要问题

写这类结论可能有些棘手。您不想强壮，并一遍又一遍地重复相同的问题。但是，您确实希望读者认真对待这个问题，并意识到为什么每个人都很重要的是要尽快解决问题。

Be direct, but also lenient. Describe why that issue is important and provide a few ways on how you can solve it. Keep it brief and memorable.

结论报价

Ending your conclusion with a powerful quotation can leave a great impression on the readers. However, you should be very careful when choosing the right quote.

You can’t just throw in some saying from Shakespeare and wrap it up. It is best to quote someone influential in the industry in such a way that it reinforces your message.

结论摘要

什么时候writing your short but meaningful summary, don’t go into detail about your main points again. Keep it as brief as possible and only remind the readers of the most important information.

另外，您应该记住，结论不必仅包括其中之一。混合摘要和预测可能是一种强大的组合，因此始终尝试找出传达您的消息，然后选择正确的方法。

通过DataBox改善业务报告beplay体育appios

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