Databox Announces Integration with Wistia to Help Agencies Prove Video Marketing ROI

自从我们创造了Databox Partner Programin January 2017, over 120 digital marketing agencies have joined us in our mission to make marketing more data-driven.

More than 80 of those agencies are also part ofHubSpot’s Agency Partner Program，所以我们听到了很多关于latest and greatest tools used by top inbound marketers。

“Do you integrate with Wistia?” was one of the most common questions we’d get. Some of our long-time partners who are also分层WISTIA合作伙伴— likeNextiny Marketing,Prism Global Marketing,StoryTeller和ConnectEngine- 一遍又一遍地问我们。

所以，我们终于发生了它。现在，我们可以拉30+ metrics from Wistiaso that you can view your Wistia data alongside data from services likeHubSpot, Google Analytics, MailChimp and Shopify。

When we learned that we are the第9个最受欢迎的合作伙伴集成在INBOUND17(基于数量的安装), and Wistia is the第六最受欢迎, we knew we made the right call.

但是，如果你一直在岩石下生活，并且没有听说过巫婆，它是一个支持的视频托管工具，以支持B2B营销的需求。它提供了远远超出您典型的嵌入式YouTube视频的分析和呼叫动作功能。

整合如何运作

If you are looking to monitor and show clients the ROI your video marketing services are producing, this integration is for you. You can track all your KPIs up to the latest hour, so there is no need to log into every service and copy and paste data or graphs before the monthly meeting. Our automated dashboards eliminate all of the manual tasks involved in reporting!

There are two ways to get started: You canconnect your Wistia account并使用我们的划痕创建仪表板Report Designer, or you can use a template from ourTemplate Gallery从预构建的仪表板开始（下面的示例）。

如果您还没有使用DataBox，您首先需beplay体育appios要创建一个免费机构DataBox帐beplay体育appios户。After that, head over to the Data Manager and click ‘+New Connection’.

每一个免费代理商都附带了10个客户账户。因此，如果有一个标准的报告，您可以使用用于报告视频指标，您应该首先在顶级代理帐户中创建它。然后，您可以轻松推入客户的帐户。

创建了一个您喜欢的报告后，您可以开始将其传递给客户帐户。首先，创建一个新客户端。

然后，使用该客户帐户共享仪表板。

Finally, log in to that particular client account. You need to connect your client’s Wistia account to their account within Databox in the same way you added your own account.More details on this process are here。

1 - 单击Wistia报告模板

您可以使用下面的报表模板立即可视化来自其他服务的数据的WISTIA的数据。

巫婆Alone

+ Get This Dashboard

此仪表板为您提供所有WISTIA指标的高级概述。它突出了您最播放的视频和项目。然后，您可以找到您的观众最喜欢的内容。

关键指标

• Daily Plays
• 平均观看时间
• 播放顶级视频
• 最高频道获取
• Total Hours Watched, by Day

巫婆+ Google Analytics

+ Get This Dashboard

This dashboard gives you more insight into the ways that video impacts site behavior. You are probably curious about metrics beyond video plays and conversions. By adding Google Analytics data, you can see how videos affect session length, number of pages viewed and other behavioral metrics. The graphs on the right specifically look at sessions that include a video play, and sessions that include an email form submission.

关键指标

• 总播放，访客
• 播放顶级视频
• 播放速度通过视频
• 广告的表现
• Sessions w/ a Video Play
• Sessions w/ an Email Submission

巫婆+ HubSpot

维斯蒂娅经过很多contact-specific data into HubSpot。利用这一集成，您可以确定在标题中使用“SaaS”观看有多少联系人，然后通过使用这些参数创建智能列表来成为机会。

Then in Databox, you can graph the growth of this list to see how many leads those videos generate.

您只需要使用“智能列表”度量标准的“联系人”，然后选择您创建的智能列表。

Browse through morevideo marketing dashboards这里。

消除报告视频指标的恼人部分

Tired of spending hours cutting and pasting data into your monthly report decks?

If so, sign up for afree Databox account和immediately begin tracking data from up to 3 sources for up to 10 clients on any device — desktop, TV, mobile and Slack.

Once you eliminate the time-consuming parts of reporting and start monitoring your team’s performance in real-time against your clients’ goals, you can spend much more time analyzing and improving results.

If you really want to blow your client’s mind, use Wistia’s Soapbox and Databox together to send your analysis. If you’re unfamiliar with皂盒，它是来自WISTIA的免费Chrome扩展，允许您立即开始播放截图播放。

一些代理商使用SOAPBox来记录客户的数字营销数据的解释，如DataBox仪表板所示。beplay体育appios他们只是在PowerPoint或主题演出中宣布报告的半小时，而不是录制他们的分析并将视频录制发送给客户端。

“通过记录视频的视频分析，客户可以看到并听到我们解释每个图形和数据点。它还有助于他们实时监控数据库，因为我们可以解释我们的视频中的每个数据点。与PowerPoint文档相比（耗时的生产和立即过时），DataBox仪表板的SOAPBox视频是传送我们的价值的更有效的方法。beplay体育appios另外，我们甚至可以跟踪他们是否看过它。“

Gabriel Marguglio.
CEO ofNextiny Marketing, a Wistia Gold Partner

Want to follow in the footsteps of top Wistia partners like Nextiny? Start这里。