我的网站表现如何？
What keywords is my site ranking for?
人们如何在Google上找到我的博客文章？
Where do people click on my site?
If you are a site owner, you have probably asked yourself these questions numerous times. And this is totally expected as answers to these questions are relevant for understanding your website’s SEO performance. What’s more, without knowing the answers to these questions, you can’t know whether you’re going in the right direction and adjust your SEO strategy accordingly.
So, where can you track your website’s performance on SERPs? Enters the Search Analytics report in Google Search Console.
The Search Analytics report in Google Search Console is a great way tounderstand how Google viewsyour website. Whether you want to know what keywords people use to reach a page on your website, or which pages drive the most clicks, this report will help you monitor and maintain your site’s presence on the SERPs.
So, let’s take a closer look at how the Search Analytics report works.
了解Google搜索控制台
让我们退后一步，看看搜索如何在Google上工作。
When you google something, the results you’ll see will be a mix of different factors including your personal browsing history (if logged into Google), what others have searched for recently (related to the keyword or phrase you typed in), and also other content that is popular online at any given time.
Google uses an algorithm called PageRank which assigns each web page a number between 0-100, which determines its importance when it comes to ranking in google search results. The higher the score of a website or webpage the better the chances of that website appearing higher in search engine results pages. However, there are no guarantees as this process is not 100% foolproof.
Now, on to Google Search Console. Search Console is a tool that Google provides to help you监视和维护您网站的搜索性能.
To understand how Google views your website, it’s useful to know the basics of the GSC including:
- What data is provided within the search analytics report
- Why this information matters for ranking in the search results
- 本报告中包含的基本指标
Related:100+ Experts On How to Use Google Search Console for SEO
Google Search Console Metrics Explained
There are certain metrics within Google Search Console that can help you understand how Google views and ranks your websites in the search results. Those metrics are:
印象
An impression is recorded every time it appears in the search result – for example, a basic search result that includes your website’s homepage. The link to one of the website pages can appear in Google search results, Google News, and Google shopping. For example, if Google shows your site when someone searches for ‘running shoes’, then Google will record this as an impression.
Clicks
Clicks, as the name implies, show thenumber of clicks某个网站URL从Google搜索结果中收到特定查询的结果。如果您获得了很多点击，Google会将您的网站视为与用户搜索相关的网站。CTR显示了您的网站在将用户意图与其内容相关的匹配意图匹配方面有多好。
例如,如果你有一个电子商务商店塞林上校g running gear, Google may use your website as an ad/sponsored listing for certain keywords like “running shoes” that people might be searching for online. If someone clicks on a Google ad and then clicks on your website, Google will record this action as a click.
位置
This metric tells uswhere exactly our URL appearsamong the top spots in the SERPs. Note that Google analyzes hundreds or thousands of keywords each day across all languages worldwide which makes it hard to predict what position we may end up with any given keyword phrase over time vs. other factors such as Google’s algorithm updates.
例如，如果您的网站在Google搜索引擎结果页面（SERP）中为特定关键字短语排名第一，则您将获得此查询的100％位置指标。如果排名第二，那么百分比将为50％，第三33％等。
Click-Through Rate (CTR)
Click-through rate (CTR) showshow many peopleclick-through to your site from Google after they saw or clicked on one of its listings in the SERPs. CTR is also based upon keywords that are sending traffic to your websites which makes it hard to measure performance without paying attention daily.
专家提示:How to Improve Your Google Rankings
To optimize your website for organic search, you probably use Google Search Console to learn which pages receive the most impressions and clicks, and which queries drive them. To get the information you need, you may need to visit several areas within GSC and view multiple reports.
Now you can quickly assess your overall SEO performance in a single dashboard that monitors fundamental metrics, such as:
- 印象。See how many impressions and clicks your website pages receive in Google.
- Average position.Track your average search position and monitor daily, weekly, or monthly fluctuations.
- 按页面的位置。Learn the search results page position of any page on your website.
- 位置by queries.See how many search queries each position group receives.
和更多…
Now you can benefit from the experience of our Google Search Console experts, who have put together aplug-and-play Databox template显示最重要的指标来监视您的SEO性能。实施并开始用作独立仪表板或营销报告，最重要的是，它是免费的！
You can easily set it up in just a few clicks – no coding required.
要设置仪表板，请按照以下3个简单步骤：
Step 1:Get the template
Step 2:将您的Google搜索控制台帐户与DataBox连接。beplay体育appios
Step 3:Watch your dashboard populate in seconds.
标准的Google搜索分析报告解释了
Google Search Console为您提供一套标准报告，以帮助了解Google如何了解您的网站，包括以下内容：
The performance report shows how Google ranks the performance of your website pages. It provides you with several metrics to help you understand if Google considers your site as relevant for specific keywords, including impressions, click-through rate (CTR), average position, and click volume.
Other factors that Google takes into account (that are accessible in Google Analytics) are bounce rate, time spent on page, average session duration, etc. which can be used by marketers and SEOs to improve different aspects of a website, from the content itself to page titles, URLs, meta descriptions and images in order to rank higher in the search engine results.
URL Inspection Report
The URL Inspection report shows the status of all your website pages listed in the Google Search Console. It tells you if Google is indexing your pages, how many indexed URLs per page (URLs) you have, the number of backlinks pointing to each URL, and also Google’s cached version for each one of them.
Links Report
链接报告显示了指向您网站的所有反向链接的GSC计数。它包含以下指标：具有链接类型的页数，链接类型（例如Dofollow或No-ofollow），Google认为质量低的垃圾链接链接，等等。
Also, in the Links report, you can see:
- 顶级链接页面
- Top Anchor Texts
- Top Linking Sites
- Top Referring Domains
- Top Linking Text
Coverage Report
The Coverage report shows Google’s coverage of your website by country, language, and device (desktop/mobile). It tells you the percentage of pages indexed for each one.
You can also get Googlebot crawl stats here, including Data crawled per day which is an indicator to understand how frequently Google crawls different sections on our site. If Google keeps crawling the same section over time it may be due to a problem within that page or because there are important changes in terms of content or design but Google doesn’t show it yet in its indexing process.
Mobility Usage Report
The Mobility Usage report tells you how Google ranks your website on mobile devices. It includes the following metrics:
- Mobile Usability,
- Desktop/Mobile Viewports over time
- 移动友好的测试结果
Metrics are shown for each one of our pages listed in Google Search Console. The report helps you to understand the responsive issues Google may have.
如何使用搜索分析报告数据？
The Search Analytics Report within Google Search Console is free to use and helpful to any webmaster who wants to understand their website performance better. The data found in this report can be filtered and grouped by search query, page, country, or device.
To access the report, you have to go into the Google Search Console, and click on Search Analytics under the Crawl section in the left menu. You can filter data by time period (last 90 days), location/language/device, and query or page result which will help you monitor how Google ranks your website for specific keywords over time in Google SERPs.
By default, the report shows top queries ranked in order of impressions with no filtering applied. By setting different filters, you can see other metrics like Clicks, CTR, and Average Position.
To get the most out of the Search Analytics Report in GSC, we recommend analyzing your data in the following ways:
Analyze Search Query Data Once per Quarter
Search query data is basically a goldmine for marketers and SEOs and should be analyzed every quarter. By analyzing this dataonce per quarteryou can get more insights on how Google ranks your site over time for different queries and take action accordingly. This analysis may also help you monitor Google algorithm updates and other changes.
专家提示:将您的数据下载到Excel或Google表中（在报告底部寻找下载按钮），以避免用数据淹没自己。在开始深入分析之前，您还可以删除非相关的查询。
Improve CTR
If you regularly analyze data once per quarter, you will better understandhow google ranks your websiteover time for specific queries. You will see which web pages or/and keywords perform better than others and easily spot if it’s time to改善CTRon some pages by adding more relevant content, updating your CTAs etc.
确定特定页面的搜索查询
You can also get more insights into how Google ranks your website for specific queries by adding specific filters before exporting reports. For example, you can export data only for specific pages and identify your most popular keywords, most popular topics, content relevancy (based on CTR), and so on.
Related:使用谷歌广告搜索查询报告:7最好的公关actices for Refining Your PPC Campaigns
Identify Brand vs. Non-Brand Searches
If you are an established brand, for example, like Databox, brand searches will dominate your search analytics report on Google Search Console. This is normal and expected since branded searches always generate higher clicks, impressions and CTR. And high brand affinity also positively impacts ranking for non-branded terms (if people know your brand, they will search for you and the product you sell).
但是，对于非品牌的术语，大多数站点都无法很好地执行。由于市场对非品牌搜索查询的偏好既有偏好，因此您可能需要在目标用户实际搜索您的产品或服务之前对目标进行定位。例如，一个好主意是针对有助于教育过程并增强您品牌的更高渠道查询。
Related:9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
监视密钥页面性能
使用搜索分析报告来确定单个页面，关键着陆页等的优化实际上是否会产生影响。为此，只需通过网页而不是查询过滤您的网站。因为在那里，您可以仔细研究子目录或单个URL。
Here are some ideas on how to use GSC filters for gaining better key pages performance insights:
- Filter and compare different segments (for example: blog posts versus landing pages).
- Filter and compare optimized pages versus the ones still pending review by filtering specific URLs.
Keyword Opportunity Development
To spot new keyword opportunities, look for the following:
- 关键字点击率高,平均positi温和on (use to identify successful patterns and then apply those patterns to new content and old content that you plan to update)
- Keywords with low CTR, high impressions, and moderate average position (these are opportunities to improve CTR based on an already well positioned key phrase.)
- CTR低，高印象和较低平均位置的关键字（用于重新评估现有策略并发现新的优化机会）
Related:Google Analytics Keyword Report: A Step By Step Guide on How to Track Keywords in Google Analytics
监视设备流量
Google搜索控制台有助于跟踪和监视搜索引擎如何在台式机，移动或平板电脑等不同设备上查看您的网站。
Identify Search Intent
Use the Search Analytics report to更好地了解搜索意图of your website visitors. You can segregate the search queries gathered from the search analytics report into 4 different search intents:
- 信息性
- Research and Discovery
- Commercial
- Location
Reporting Limitations of Google Search Analytics Report
As with any other tool, Google Search Console has certain reporting limitations. When it comes to the Search Analytics report:
- It will not show you traffic for non-ranking pages.
- Data is aggregated at the page level, so it won’t go beyond the top grouping of pages with similar metrics for CTR and/or average position in organic results per search query.
- Not effective for querieis with low search volume.
- It doesn’t identify any security issues.
- Data takes some time to come through.
Google搜索控制台报告示例和模板
If you are looking for pre-builtSEO templates从Google搜索控制台和类似工具（例如Google Analytics（分析））中汲取数据，databox看不到更多。beplay体育appios借助我们的报告软件，您可以在一个地方从最重要的SEO工具中汲取数据，并几乎立即将最重要的指标和KPI可视化。
Here are some of the templates you might find useful.
Google搜索控制台基础知识仪表板模板
让我们从基础知识开始！
ThisGoogle Search Console templateshows the number of impressions and clicks and which search queries drive traffic to your website. You can view a comprehensive overview of the best pages on your website in terms of search engine visibility.
Improve Your Google Search Position Dashboard Template
With thisGoogle搜索控制台仪表板模板, you’ll get a comprehensive overview of the best pages on your website in terms of search engine visibility. Learn which pages receive the most impressions and clicks and which search queries drive traffic to your website.
Blog Post Performance After SEO Update Dashboard Template
使用这种易于理解的，可自定义Blog performance dashboard要跟踪您最近在有机搜索流量，Google搜索排名，CTR和转换方面更新的旧博客文章的性能。
SEO Campaign Performance Dashboard Template
With thisfree SEO dashboard, you can measure your SEO Campaign’s success in terms of clicks, users, channel sessions, and devices. Measure the impact of your SEO strategy and quickly identify what’s working and what isn’t.
Content Improvement Dashboard Template
You heard a lot of times: “Content is king”, right? From discovering your highest converting pages, and most-clicked keywords, to digging into your CTRs by keyword, this free内容改进仪表板you have everything you need to make sure your content stays top-notch.
腐烂的网站页面和文章Dashboard Template
Last but not least,Google Search Console dashboardhelps you to understand which old blog posts you need to update by showing you which posts are losing organic search traffic and Google Search rankings.
通过DataBox提高SEO广告系列的性能beplay体育appios
Don’t want to miss an opportunity to improve your online presence? By connecting yourGoogle Search Console account with Databox，您可以在一个地方获取所有最重要的SEO数据。这意味着实时监视关键字的性能，并始终保持在引起您网站流量的重要指标之上。
Connect your data for free要开始在几分钟内可视化您的表现。
![Improve Your Google Search Position [Free Template]](https://s3.us-east-1.amazonaws.com/dashboardsnapshots/l/pp6ot8cmpt7.jpg)
