使用一单击集成：
Google广告
If you don’t use Google Ads, you can pull data from any of our70多个单击的本机集成或来自spreadsheets,databases和其他API.
免费获取此仪表板您将从此Google广告（竞争健康）仪表板模板中学到什么：
By connecting your Google Ads account, you’ll learn:
- Am I losing clicks and impressions to my competitors?Track the number of clicks and impressions your ad received for the selected time period. Look out for sudden dips in click and impression volume, as this is an indicator that your competitors might have new ad campaigns set up or are bidding more aggressively for the same keywords that you are.
可以肯定的是，通过搜索一些目标关键字来查看哪些广告客户弹出来进行简单测试。如果是这种情况，您可能需要寻找更多创新的脱颖而出的方法。
- How do I measure my Google ad campaign performance?Measure the effectiveness/success of your Google Ads campaigns by tracking your most important Google ads metrics, including impressions, clicks, CTR, cost, conversions, and so on. Use this data to determine if your efforts are paying off.
- What percentage of impressions resulted in a click?Gauge the performance of your target keywords and ads based on the ratio of people who click on your campaign when they see it. Low CTR indicates that your ad viewers do not consider your ad to be relevant or valuable, which means you end up losing them to your competitors.
- 点击我的广告，我要收取多少费用？See how much you pay for clicks on your ad campaign daily. Look out for spikes or dips in your average CPC data from competitors aggressively bidding up CPCs.
- 印象，点击和转换
- Cost analysis
- 关键字分析
- Conversion analysis
- Engagement by Ad, Ad Group, and Ad Campaign, and more
使用我们与Google广告的深入集成来提取其他数据。
您可以通过与Google广告的深入集成来跟踪和可视化什么？在分析您的广告系列时，几乎任何事情：
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.
Google广告该模板中包含的指标
- 转换
您的广告的次数使客户采取了您定义为有价值的动作，例如销售或指定日期范围内的潜在客户。
- Cost / Conversion
成本除以您在指定日期范围内的转换。成本包括可以导致转换的互动的成本，而转换仅包括您选择包括的那些转换操作。
- 转换值
Sum of Conversion Values for your Conversions during the specified Date Range.
