Marketing, and online marketing in particular, is always changing.
It’s one of those industries where practitioners have to always be learning—or risk falling behind.
With that constant improvement in mind, how can marketers grow their skills? When we posed that question to 44 seasoned marketing pros, nearly half rated online courses as thebestway to expand your knowledge.
And it seems that marketers we spoke with aren’t just grandstanding about online courses—45% of them also reported having taken between 7 and 20 online courses throughout their career.
使我们思考:这些经验丰富的标志eters turn for online courses that are reputable and actionable? When we asked which online learning platform they recommended, we heard about Skillshare, Udemy, Lynda, and (of course) HubSpot Academy, among others.
With that in mind, we asked our marketing friends to share, more specifically, which digital marketing online courses they’ve taken and swear by. Here’s what they shared.
增进职业生涯的24个最佳在线营销课程
1。来自内容的客户by Grow & Convert
科里·海恩斯（Corey Haines）嘿营销人员推荐来自Content的客户，内容营销和SEO课程由Grow＆Convert创建。
“It’s the best hands-on content marketing course that goes beyond just SEO,” Haines said. “Benji and Devesh are some of the smartest minds in content marketing, have proven it with their Grow & Convert blog and clients, and share all their strategies.”
“When I pivoted my career to online marketing without any previous experience or knowledge, I decided to get a subscription to Lynda.com,” said Antti Alatalo ofCashcow。
“Then I discovered the learning paths. I took the learning path to become an SEO expert. If you’re interested in learning SEO, I think this course is excellent for people that don’t have any previous experience. It teaches you the basics of SEO, and you’ll have an excellent fundamental understanding of SEO if you complete the course. Plus, once you have finished a course, you can add it as a certification to your LinkedIn profile.”
项目24是我们从与之交谈的营销人员那里听到很多有关的一门课程。
Simon Hansen of家庭旅行星球explained, “It is a completely different approach to online content marketing than most SEO teaches. And most of all, the community of the class is worth the price alone. You have a mastermind community bundled with an excellent course.”
And according to Sasha Yanshin of懒惰，“收入学校的项目24是那些想要对任何类型的业务的毫无意义的内容营销策略的人来说，这是最佳的在线营销课程。”
Yanshin接着说：“吉姆和瑞奇（Jim and Ricky）跑步，脚踏实地，设法提供令人惊叹的简单但超级有效的策略，而没有硬卖，便宜的电子邮件序列以及其他所谓的营销专家使用的其他营销骗局。”
Jon Tabbernor ofWealthturboalso raved about Project 24, saying, “Not only do you get great value for money in terms of a competitively priced course, but they give you actionable and realistic steps to get started blogging, a wide range of guides, access to an exclusive community of fellow marketers, and bonuses that will help you along the way.”
Debbie Gartner of地板女孩swears by Carly Campbell’s course, Pinteresting Strategies. According to Gartner, the course “enabled me to reach over 200,000 pageviews/month just from Pinterest.”
Gartner解释说，该课程易于遵循，易于理解且易于实施，这是在线课程的Trifecta。另外，该课程只能运行47美元。
PRO TIP: How Are Users Engaging on My Site? Which Content Drives the Most Online Activity?
If you want to discover how visitors engage with your website, and which content drives the most engagement and conversions, there are several on-page events and metrics you can track from Google Analytics that will get you started:
- 会议和％新会议。您的网站每天或每月收到多少流量？
- Sessions by channel.哪些渠道吸引了您网站的流量最多？
- 平均会话持续时间。How long do visitors spend on your website on average?
- 页面浏览量和页面浏览量。Which pages on your website are viewed the most?
- Average time on page.用户在特定网页上花费的平均时间是多少？
And more…
现在，您可以从我们的Google Analytics（分析专家）的经验中受益，他们将plug-and-play Databox templateshowing the most important KPIs for monitoring visitor engagement on your website. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1:Get the template
Step 2:Connect your Google Analytics account with Databox.
步骤3：在几秒钟内观看仪表板。
“杰夫（Jeff）是在线发布的祖父，并清楚，简洁，非常非常非常彻底地列出了整个过程。”Launch Tech Made Easy。
“He has done millions of dollars in online launches. His students range from people with physical products to those doing book launches, or online courses. There is no other who compares when it comes to launching online.”
Andrew Latham ofSuperMoney推荐了来自伊利诺伊大学的更传统来源的在线计划。
According to Latham, “It provides a useful refresher (or foundation) in marketing theory and strategy, and it’s particularly good at teaching you how to apply data analytics to real-world marketing challenges. As a bonus, the course counts toward a fully-accredited online MBA.”
“我在2016年上了Webris的链接建筑课程。”Search It Local, “and the skills learned there have become central to everything I do as an SEO.” Hamann added that “Webris’ training was ideal for any entrepreneur or small agency looking to understand and apply link building best practices.”
“I’ve found that Google certifications are the best courses available for digital marketers. They’re 100% free, extremely comprehensive, and gave me a real sense of preparedness in subjects I wasn’t so confident in before,” said Joe Bennett ofTokeet。
More specifically, Osiris Parikh ofSummit Mindfulnessrecommended the Digital Marketing Certification, saying, “The course delves into the basics of SEO, local marketing, and other topics that can be directly applied to businesses today. Not only does the certificate look great on a resume, but it provides learners with foundational knowledge to grow their business online.”
USAMA HASHMIOzel Tailor Jeans回应了Parikh的建议。Hashmi分享道：“我必须为每个旨在在数字营销方面建立强大职业的初学者推荐本课程。它提供了汇总的结构和数字域中的流程，例如SEO，SEM，社交媒体广告，Google我的业务和地图。”
9.入站认证由HubSpot Academy
As the company that coined “inbound marketing,” who better to teach marketers all about it? According to Sameer Somal ofBlue Ocean Global Technology，“ HubSpot Inbound为初学者和经验丰富的数字营销专业人员提供了一些最好的可行资源。”
Somal补充说：“为了补充他们的书面内容库，HubSpot Inbound提供了有见地且引人入胜的视频，使学习过程令人愉快。他们还提供认证计划，以增强您的专业能力和获得的知识。”
Claudio Pereira ofUku Inboundexplained that HubSpot’s Inbound Certification covers “everything from buyer personas, the buyer’s journey, contextual content, lead nurturing, and even some inbound sales basics. We recommend any new team member or client takes the time to go through the course.”
“The knowledge provided is vetted by industry experts, and delivered by excellent coaches,” said Farasat Khan ofIsItWP。“Inbound Marketing helps you pave your way into content marketing to create a pull for your business which is the demand for an online presence.”
Another HubSpot Academy course our friends recommended focuses on content marketing specifically. “The course is full of practical instructions that teach you how to setup a content creation framework, produce effective content regularly, repurpose content for people and search engines, and become a more strategic marketer,” said Eric Melillo ofCOFORGE。
Melillo added that “It opened our eyes to see content as an asset that can not only transform our agency but transform our clients’ as well.”
Alice Stevens of最好的公司highlighted how HubSpot’s content course teaches just about everything marketers need to know to put content marketing to work for them:
“It’s comprehensive—covering how to analyze your current content, how to create a content schedule, how to determine what content to repurpose, how to do video content and content features (e-books, white papers, etc.) to make your content stand out and give more value to the reader.”
AJ AlonzodemandDrivenoted how comprehensive HubSpot’s course is, too. “From storytelling to strategic planning to effective promotion skills, this course really delivers a holistic experience for anyone in the marketing space.”
Stephen Taylor ofWISER告诉我们，HubSpot的课程是繁忙营销人员的最佳课程，因为“它具有模块化结构，使您一次可以在小块中工作。”
Another nod to HubSpot Academy, Alex Hamilton ofMorley Canvas强调了有关建立可持续网络流量的这一点。汉密尔顿解释说：“免费课程为您提供了SEO的概述和介绍，以及如何通过有效的SEO策略来改善在线营销工作。”
“即使是有经验的SEO专家将gain some knowledge on effective SEO strategy,” Hamilton added.
12。电子邮件营销认证由HubSpot Academy
Jen Bergren ofChief Martech Officerlaid out the argument for HubSpot’s Email Marketing Certification: “It has helpful, clear video instruction, a study guide, and other resources related to the course such as additional information on GDPR. It is free and you receive a certification after completion that is great for your LinkedIn profile.”
Bergren also noted that the course discusses email more generally—so it’s great even if you don’t use HubSpot’s email marketing service.
“One of my favorite online marketing courses of all time is Facebook Page Strategies from Rachel at Moolah Marketing,” said McKinzie Bean ofMoms Make Cents。
“Rachel has grown pages to over a million fans and has generated hundreds of thousands of dollars of revenue from Facebook,” Bean added. “In her course, she pulls back the curtain to show what works now on Facebook and how you can use it to grow your business.”
Jitendra VaswaniBloggersIdeas.comtook Neil Patel’s Agency Unlocked and told us the advice was well worth the cost of the course. According to Vaswani, Patel shares detailed guides, videos, tips, and even live help.
Following the 3 month course, Vaswani’s website traffic increased by more than 20%.
15。转换优化的小型环境by CXL Institute
集线器’s Alex Birkett raved about ConversionXL’s Optimization Minidegree, saying, “If you want to stop wading in mediocre content written by people who haven’t done CRO before, just take CXL’s courses. They’re all taught by actual practitioners and go beyond the beginner stuff. It’s difficult, but you’ll be a better marketer after taking it.”
Ben Johnston ofSagefrog Marketing Companyrecommended a series of courses—the UX courses taught by Joe Natoli on Udemy.
“UX is an integral and often feared aspect of digital marketing. Joe breaks it down in a way that everyone can understand, teaching basic cornerstones of UX, and also how to plan your digital marketing with UX in mind,” Johnston explained. “Plus, they’re often fairly cheap, which is always a good thing for the valuable info that you get.”
Damien Reed ofProspected告诉我们有关Pouya Eti在Skillshare运营的社交媒体营销人员的课程。
“This course covers a lot of different things,” Reed said, “from SEO and email marketing to how one can start a social marketing agency. Also, I believe that the course is good for both beginners and people already involved in marketing, who want to learn more. There’s a lot of sections and each is covered in detail, so there will be no misunderstandings.”
“My personal favorite is Backlinking,” Reed added.
Another course we heard about, from an unexpected company, is Facebook Blueprint. According to Takeshi Young of优化, “Facebook’s Blueprint course and certification are some of the best content out there in regards to paid marketing.”
“It covers everything from the basics to ad strategy and optimization,” Takeshi told us. “Nothing beats hands-on experience, but this course is a good starting point for online advertising.”
很少能找到一个在线课程，甚至更容易将SEO外包。根据利比·哈基姆（Libby Hakim）Cooking with Nana Ling, Kate Toon’s The Recipe for SEO Success course does just that.
“Whether you want to DIY or eventually outsource your SEO and digital marketing, this course is a game-changer,” Hakim said. “It’s highly engaging and gives you everything you need to know to take control and make big plans for your business.”
“Understanding Google Analytics is one of the most important aspects of taking on digital marketing head-on,” said Gary Stevens ofHosting Canada。“如果您无法理解您正在尝试生成的网站流量，那么即使是生成该网站流量的意义？”
Hamza Manzoor ofDME of Americaechoed Stevens, recommending all of the Google Analytics courses Google offers.
As Alwi Suleiman ofContent Market Kingnoted, Google Analytics courses teach more than the basics of measuring with GA—teaching marketers not just “how to measure outcomes but to measure what matters. You know the saying, ‘not all that can be measured matters.’ It gave me a platform to be able to measure what matters, and also improved my overall analytical skills.”
E-course platforms like Coursera offer an opportunity to take digital courses from prominent universities and colleges. Caleb Rule of规则营销小组told us about a series of such courses available on Coursera from the University of Illinois—the Digital Marketing Specialization.
“You don’t have to pay to take the classes and learn the material,” Rule said, “and there’s plenty of good theory involved throughout the course. An excellent place for those early in their digital journeys.”
If the idea of taking a course on Microsoft Excel brings back unpleasant undergrad memories, Anna Tracy ofSmile Marketinghad a compelling reason for taking one anyway.
“Since marketers generate so much data, we need to be equipped to manipulate and visualize it to go after short- and long-term wins. If you’re not nimble with Excel, you won’t be able to quickly unlock actionable insights.”
Tracy’s recommendation was the Excel for Marketers course taught by Michael Taylor for Lynda.com.
Minuca Elenatook several courses on everything from blogging to social media to SEO but lists Brian Dean of Backlinko’s course on SEO That Works as a favorite.
“谢谢布莱恩和他的课程我有所改善link building and keyword research skills, and I can write better content,” Elena said. Not to mention, “when you enroll in his class, you receive access to a private Facebook group where you can interact and build relationships with other students.”
According to Jim Milan ofAuto Accessories Garage, Isaac Rudansky’s Ultimate Google Ads / AdWords course covers everything marketers need to know about running a Google Ads campaign—“from setting up the account to bidding strategies, keyword research, writing compelling ads, and more.”
Milan explained that “Isaac provides his own Powerpoint slides for download and short quizzes on each of the main sections of the course. It has garnered thousands of five-star reviews, because of how useful and clearly articulated the information is.”
提高营销技能
在当今的营销界，营销人员只需继续学习和获取新技能，这是数字时代的现实。在线课程是以相对实惠的价格向顶级专家学习的一个难以置信的机会。
从我们推荐的营销专家推荐的课程开始，谁知道您将学到什么或最终会学到什么。
