“How do our marketing KPIs compare to others in our industry?”
You have probably heard this question repeatedly from a concerned boss or skeptical client. Fortunately, there is plenty of authoritative industry-specific data on digital marketing tactics like social media, AdWords, content marketing, email marketing and more. With this list, you don’t have to hunt around for it.
编者注：Want to stream your performance on TV? You don’t need any fancy tools. With Databox, you canstream any dashboard to your TV仅在2个简单的步骤中。它可以在任何智能电视上工作！
专家提示:用户参与我的网站怎么样?哪一个Content Drives the Most Online Activity?
If you want to discover how visitors engage with your website, and which content drives the most engagement and conversions, there are several on-page events and metrics you can track from Google Analytics that will get you started:
会议和％新会议。您的网站每天或每月收到多少流量？
Sessions by channel.哪些渠道吸引了您网站的流量最多？
平均会话持续时间。How long do visitors spend on your website on average?
页面浏览量和页面浏览量。哪一个pages on your website are viewed the most?
Average time on page.用户在特定网页上花费的平均时间是多少？
And more…
现在，您可以从我们的Google Analytics技术专家的经验中受益，他们将插件数据库模板beplay体育appiosshowing the most important KPIs for monitoring visitor engagement on your website. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1:Get the template
Step 2:Connect your Google Analytics account with Databox.
How You Might Use It: Determine if your industry or your client’s industry traditionally engages with brands over email. Set expectations for sales derived from email clicks.
How You Might Use It: Determine if your industry or your client’s industry traditionally engages with brands over email. Set expectations for sales derived from email clicks.
Type of Data: Cost per Lead, Visitors per Month, Leads per Month, Opportunities per Month
Amount of Data Sampled: 900 marketers
Year: 2015
Level of Granularity: Industry, Company Size, Annual Revenue
How You Might Use It: Compare your funnel to companies that exceed revenue goals versus miss revenue goals. Calculate an appropriate cost per lead for your marketing and sales team.
Want to track this data in real-time? Now you can instantly compare your inbound marketing results to other companies with similar annual revenue.这是年收入不到25万美元的公司的一个例子。
When you communicate with your boss or client, use industry benchmarks to set goals up front. Then, when you review your performance based on data from yourmarketing automation dashboard，您可以（希望）讲一个清晰的故事，说明您的结果超过行业平均水平。
Need an update on your marketing KPIs?18beplay
通过移动推送通知，每天，每周或一个月的移动推送通知，电子邮件或松弛，向您发送关键绩效指标的更新。
您认为我们应该添加其他基准资源吗？让我们在评论中知道！
关于作者
Kevin Kononenko增长营销商 @ databox。beplay体育appios使营销人员很容易讲述他们成功的故事。埃弗顿足球俱乐部的支持者。创业家伙。
To learn more about how they use Databox to get more proactive about goals, we talked with Brandon McPeak, founder at xAscent Digital, and Jesse Jones.
