Unfortunately, Google is a secretive machine. They don’t publicly state the components that websites need to be a success, which leads to a lot of trial and error… Not to mention several SEO myths that could ruin your site instead of skyrocketing it.
1) Google receives over 75,000 searches per second
在我们深入研究好东西之前，重要的是要知道为什么SEO很重要。
剧透警报：不仅仅是因为“ Google很大”。
…Although according to互联网现场统计，每秒键入74,000多个单独的搜索字词。
这相当于每天超过63亿，其中一些必然来自正在寻找您提供的产品或服务的人。
2）所有点击中有67％进入前五个有机结果
Once people type their search query into Google, they’ll see a list of URLs that best-suit their keyword. These pages are called Search Engine Results Pages (or SERPS, for short.)
这些页面上发生的活动很有趣。
高级网络排名discovered that 67% of all clicks go to the first five organic results:
The majority of searchers are bypassing the paid Google Ads results (along with those on page 2 or beyond), and selecting one of the first five URLs shown for their query.
3) 70% of marketers say SEO is more effective at driving sales than PPC
…在SEO统计数据之后，得知我们接受调查的营销人员中有70％的营销人员认为，这也就不足为奇了。SEO is more effectiveat driving sales than PPC:
4）86％的专家使用PPC数据来帮助他们的SEO广告系列
While marketers think SEO is more effective than PPC, there’s no rule stating you can’t do both.
In fact, 86% of the marketers we surveyed said they’re actively使用来自PPC广告系列的数据to support their SEO strategy:
That data could look like anything from average keyword CPC (to judge how tricky it’d be to rank organically for the phrase), to keyword bounce rate (to judge whether people searching for that keyword are interested in the content you already have about it).
5) 93% of Google-owned traffic is based on HTTPS sites
When you’re purchasing a domain name or building a website, you’ll have the option to create your URL with one of these prefixes:
http：A non-secure website; hackers could easily eavesdrop on the data being submitted via a web browser. Your visitors might see a “site not secure” warning if you’re on HTTP.
https：一个安全的网站，对于黑客来说更难拦截。带有此证书的网站显示URL旁边的绿色挂锁。
There’s been a long-standing debate as to whether your choice affects the likelihood of your website performing well in search–but after Google announced theirpreference of HTTPS，，，，it’s been a recommendation given by SEO experts.
实际上，这是如此重要，以至于93％的流量arriving on websites owned by Google is based on HTTPS websites (although they’re working on reaching 100%.)
6) 36% of SEOs think the title tag is the most important SEO element
研究表明已经结束了200 thingsthat Google considers when ranking a website in search.
Our experts think the title tag–the title of your page displayed in the SERPs–is one of the最重要的，，，，shortly followed by the headers and body content of the page.
7) …yet there’s a small correlation between keyword in the title tag and high rankings
Surprising, right?
尽管标题标签被选为最重要的页面因素，但研究Backlinkofound that there’s a small correlation between including the keyword in a title tag and higher rankings:
Content marketing is a huge part of SEO. Without it, Google wouldn’t understand where to rank you in the SERPs–and your target customers wouldn’t have a reason to visit your website.
That’s why almost three-quarters of our experts think content is the most important factor for having anSEO-friendly website：
9）21％的营销人员为搜索引擎写作
You’ve committed to creating content to get in Googleandyour audience’s good books.
10) 91% of content gets no organic traffic from Google
Despite there being millions of opportunities to rank in Google’s SERPs, and companies investing thousands of dollars into content for SEO, just over 9% gets organic traffic from search.
The length of content on a specific page can have an impact. According to our survey, the majority of SEO experts think that should fall within the1,000-1,500-word range：
Side note: While it’s good to reach this “optimal length,” only write as much as you need to. Stuffing your content with garbagejustto hit the 1,000-word minimum could do more harm than good. Google wants high-quality content.
(Databox’s Director of Marketing, John Bonini, even said he thought he’d “never think of an idea ever again” during a dry spell.)
发生这种情况时，SEO的36％转向关键字分析：
Keyword analysis includes searching for popular search terms that your audience are typing into Google, and checking whether there’s enough demand for you to create content around it.
…How do you know whether you’ve chosen the right one?
(毕竟,花几个小时写一块体积ent for a keyword with zero search volume wouldn’t be a success. If there’s nobody searching for it, there will be nobody arriving on your website from Google.)
It’s important to think of this when planning your SEO strategy. Why? Because half of all search queries arefour words or longer–and blog content is the perfect way to target them.
15) Each blog post should target 2-5 keywords
You’ve settled on a bunch of keywords that you’re excited to create content for. But if you’ve got 1,000 keyword variations, you might want to streamline your list without sacrificing your targeting.
The experts we surveyed think each blog post should target 2-5 keywords:
内部链接：Pointing to another URL on your domain (e.g. A post on Databox.com linking to another post on Databox.com)
External links：Pointing to an external, third-party URL (e.g. A post on Databox.com linking to Google.com)
42% of the SEO experts we’ve surveyed say they spend anequal amount of time构建两种类型的链接：
17）博客文章应具有2-5个内部链接
当我们的SEO专家花时间构建内部链接时，大多数目标是每页2-5个内部链接：
Use theseSEO仪表板to monitor the status if your backlinks.
18）40％的SEO认为公司对其内容的质量/相关性投资不足
By this point, you’ve understood the fact that content is crucial for SEO. Without it, you’ll have a tough (and near enough impossible) job to rank for your target keywords.
…但这不仅仅是您需要的任何类型的内容。
Google wants to show the highest quality pieces of content for a search term, and they’ll only rank the best.
话虽如此，40% of the SEO expertswe surveyed think companies under-invest in the quality and relevance of their content:
简而言之：这意味着大多数公司都是为了内容而创建的内容。
（也许这就是为什么很少的内容获得有机流量的原因……）
19) 12% of search queries have a Featured Snippet box
The Featured Snippet section is the box displaying an except of a page in the SERPs itself. Here’s an example for the keyword “how to start a blog”:
想降落自己吗？它可能比您想象的要棘手。
PRO TIP: How to Monitor and Evaluate Your SEO Performance
If you want to understand how your visitors are behaving on your landing pages, there are several on-page events and metrics you can track from Google Analytics and Google Search Console that will help:
Organic sessions by landing page.Which landing pages receive the most organic traffic and generate signups?
Organic goal completions by landing page.Which landing pages reach your conversion goals and which need to be updated or optimized?
查询有机点击。哪些搜索查询对您的网站产生最多的点击？
有机点击按页面。Which pages receive the most clicks from search results pages?
Organic sessions.How many organic search sessions does your website receive?
And more…
Now you can benefit from the experience of our SEO and website conversion experts, who have put together aplug-and-play Databox templateshowing the most important metrics for monitoring your landing page performance. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
您只需单击几下即可轻松设置它 - 无需编码。
要设置仪表板，请按照以下3个简单步骤：
Step 1:获取模板
Step 2:Connect your Google Analytics and Google Search Console accounts with Databox.
21) Videos help you to get 157% more organic traffic from search engines
Who said content had to take the form of written words?
Brightcoveput this to the test, and included videos on a handful of their URLs to test whether it had any SEO impact.
结果：搜索引擎流量增加了157％。
(Those YouTube videos you’ve uploaded could do the trick. Simply grab the URL and paste it into your blog post to increase average time on page–and your rankings.)
22) Pages with a faster loading speed rank higher in Google
Once you’ve optimized each individual page on your website, your job isn’t done. You’ll also need to take a site-wide look at your site and determine whether a larger issue could cause your rankings to plummet.
这些问题之一是页面速度。
The BBC found they lost an additional10% of users每隔一秒钟，他们的网站就加载了。
Google wouldn’t want to push their searchers towards a slow website, so it’ll come as no surprise to see that pages with a faster loading speedrank higher在SERP中：
Check whether yours fits the bill using Google’sPage Speed Insightstool. It’ll tell you how fast your page loads on desktop and mobile, and recommend some fixes that can shorten the time your website takes to load.
23）91％的营销人员优化了SEO的社交媒体资料
As marketers, we’re always looking for a strategy that kills multiple birds with one stone. It’s always good to save time and prioritize tasks that tick multiple boxes, right?
Once your content begins to rank for your target keyword, you don’t need to check your Google Analytics dashboard like a crazy person to determine whether it was a success.
When you’re creating an SEO strategy, your goal isn’t just to show on the first page for desktop searches.
You’ll need to think about mobile, too–especially when mobile accounted formore than halfof all web traffic in 2018. That number’s set to rise:
27) There are more Google searches on mobile than desktop
Judging by the fact there are more mobile than desktop users, mobile SEO should be a bigger branch of your overall strategy.
为什么？因为倾斜不仅仅是使用移动设备的用法。SEO也是如此。
In fact,Google’s own researchproves there are more Google searches on mobile than desktop.
The easiest way to cater to these mobile searchers is to follow Google’s mobile-first approach. Build your website design specifically for mobile users–and desktop second.
It goes against all of the previous design tips you’ve heard, but if Google has积极地说他们根据其移动用户体验索引网站，这是必须的。
If you have a local brick and mortar store, people won’t find your business as a fluke as they drive by. They’re using local searches (such as “bike store near me”) to find businesses nearby–a tactic you can use to drive more in-store visitors.
So, what do those local searchers do when they’ve viewed a local SERP?
研究has found that a huge percentage visit a store within five miles.
(Think of how many people live within a five mile radius of your store. If your website is optimized for local search, you could bring 72% of them into your store.)
30) 18% of local smartphone searches led to a purchase within a day
Because so many local searchers visit a store, it’s no surprise that sales occur.
But here’s where things get surprising:18％的本地手机搜索可在一天之内购买 - 仅占非本地搜索的7％。
31) 88% of consumer-local business searches on a mobile device either call or visit the business within 24 hours
That on-the-go mentality means 88% of consumer-local business searches either call or visit a business they’ve found via their smartphone within 24 hours.
Google My Business features like click-to-call make this possible. Take advantage by creating a listing, entering your contact information, and regularly uploading content.
There’s no doubt that mobile and local SEO are taking over.
But a new, emerging SEO trend is voice search: The act of speaking into a search engine to find results (as opposed to typing your query.)
实际上，这是一种如此流行，到2020年，almost a thirdof all searches will be done without a screen–using tools like Siri, the Amazon Echo or the Google Home.
33）40％的千禧一代在网上购买之前使用语音搜索
Once those voice searches listen to a list of results that match their query,其中40％（如果他们是千禧一代）将进行购买。
It’s a crutch an increasing number of people are using, purely because voice search saves time. Users don’t need to sieve through thousands of results on a SERP; a voice assistant device can simply relay the one most relevant.
What does that mean? Well, if you’re optimizing for voice searchers, it’s not critical to push the page’s keyword towards the front of your title tag.
Instead, rephrase your title tag to a question that your voice searcher might be looking for. For example: “What are the SEO statistics I need to know for 2019?” could be the title of this post.
37) In 2018, the average firm is expected to allocate 41% of their marketing budget to online
Did you know that last year, the average company was expected to分配41％他们的总体营销预算是SEO，内容营销和广告等在线活动？
如果这不足为奇，预计到2020年，总预算将增长到45％。
在线变得比以往任何时候都更受欢迎。
随着用户涌入搜索引擎以寻找购买，食用内容和娱乐的产品，没有理由为什么SEO也不应占用您的预算很大。
38）38％的SEO认为营销人员应该从SEO开始使用关键字优化
So, do you fancy getting started with SEO?
We asked a handful of SEO pros where they’d recommend starting first if a marketer wanted to learn SEO from scratch. They thought keyword optimization and technical SEO were priorities:
最后的想法
As you can see, SEO is a huge opportunity for your business to find and engage people who are actively looking for the products or services you provide.
错过不仅意味着您会落入第50页的未开发深度。
It means you’ll never have a sustainable, long-term way to generate customers.
