If you’re an agency that handles Google Ads campaigns for your clients, then there’s a good chance you have to prepare and deliver performance reports on a regular basis. And since each client has its own demands, this can be a rather time-consuming and even frustrating task. After all, all you want to do is to make sure your reports are accurate and show your results in the best possible light.
So, what’s the solution? Enters automated Google Ads reports. Just as withGoogle Analytics（分析自动报告）, automated Google Ads reports, provide a summary of your AdWords campaign data, organized by different metrics.
But how hard is it to automate your reports?
It’s actually quite simple.
Keep reading to learn how to create automated Google Adwords reports and bring yourclient reportinggame to the next level.
How to Setup Google Ads Automated Reporting
Setting up Google Ads automated reporting may seem like a daunting task, but it’s actually very simple. Once you understand how the reports are structured within Google Adwords & Google Analytics, you can automate your reporting process quickly and easily.
Let’s start with Google Adwords:
在主菜单中查找报告链接。在这里，您可以创建和管理报告。只需单击创建报告。然后，您需要做的就是通过单击“选择电子邮件和计划报告”选项来安排它。
Click ‘Create’ and the report added to the email address will be sent out automatically on the specified date and time (for example, every Friday at 12:00 PM).
Now let’s see how you can automate AdWords reporting in Google Analytics:
The other option is to automate AdWords reporting in Google Analytics. Note that this is only possible if Google Analytics and Google Adwords are connected – then you can also send automated reports to clients using Google Analytics. To automate AdWords reporting within GA, just follow these steps:
- Click on the Admin button in the upper right corner and then select ‘Create new account’ (located underAccount >> Property)。You can automate AdWords reporting for as many clients as you want, but you will have to create a separate property for each.
- Find the Property >> View section and then click on ‘Add new view’.
- Name your Google Analytics view to something straighforward such as client name or ‘automated report for X’. You can use a date in the name of each one so you know when it was created (for example, automated-adwords-reports_Dec2021.).
- Click Create & Apply, then select automate reports.
- Choose any of the Adwords tab reports.
- Select the emails you want to send the reports to, choose a custom subject line, add attachments and set the frequency of the reports.
- Click the send button and your report will be sent out at the requested time.
Related:How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide
PRO TIP: Here Is Your Go-To Dashboard for Monitoring Your Google Ads Campaigns in One Place
为了监视和改善Google Ads广告系列的性能，您可以花费数小时运行各种报告，并将选定的指标手动编译为一个仪表板。或者，您可以使用Databox自动将所有数据自动将其拉到一个仪表板中。beplay体育appios
您可以立即查看所有广告系列，并在重要指标上进行深入研究，例如：
- Campaign overview.Which ads generate the most engagement? Get complete insight into your active Google Ads campaigns and easily track their performance.
- Impressions.View the total number of times your ad was shown/seen on Google or the Google Network daily, weekly, monthly, yearly, or within the specified date range.
- Clicks.视觉监视您的广告每天接收的点击次数。它有助于跟踪这些数据，因为这是一个很好的指标，即您的广告对遇到的广告具有引人注目且有价值。
- 成本。How much do I pay for each click on my ads? See the amount you pay on average for each click your ad receives.
- Conversions.How many users completed the desired action after clicking on my ads? Learn whether your ad clicks are resulting in users taking some desired action.
- 成本per Conversion (CPC)。平均多少转换我的广告公司吗st? See how much you get charged for each desired action taken by a user after coming across your ad.
Now you can benefit from the experience of our Google Ads experts, who have put together aplug-and-play Databox templateshowing all the key insights you need to optimize your Google Ads campaigns for conversion and ROI. It’s simple to implement and start using as a standalone dashboard or in PPC reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1:获取模板
Step 2:Connect your Google Ads account with Databox.
Step 3:Watch your dashboard populate in seconds.
Google Adwords Report Types
While there are many different reports you can use in Google Adwords, the following standard reports are the most commonly used ones.
Account Performance Report
The Account Performance Report is typically automated for each client on a monthly basis. This report shows all the important data regarding your client’s AdWords account such as billing, payments, and budgets. It also displays the number of clicks & impressions by ad groups or campaigns.
Campaign Performance Report
Campaign Performance Report displays your ad groups and keywords performance data. Since it shows the number of clicks, impressions, CTR, estimated conversions, and cost per conversion, it’s typically used to determine which ads are performing best for a specific campaign or ad group.
Ad Group Performance Report
The ad group performance report displays key information on your keywords and ads within a particular ad group, sorted by clicks and impressions, conversions, cost per conversion, or average CPC. Google Ads experts typically automate this report for each client on a daily or weekly basis.
Keyword Performance Report
The Keyword Performance report shows all the keywords in your account, sorted by CTR, average position, and estimated conversions, as well as total clicks and impressions for each keyword. PPC specialists typically automate this report for each client on a weekly basis to keep them updated on their best-performing keywords.
搜索词性能ormance Report
搜索术语绩效报告显示了触发广告的所有查询（搜索词），包括总点击和印象。建议每月或每周自动化此报告，以使客户从中最新（且最糟糕的）执行关键字从ROASperspective.
Related:Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
Google AdWords报告限制
Unfortunately, there are some limitations to Google AdWords’ reporting functionality.
One of the biggest limitations is that you cannot automate account performance reports for multiple clients at once. You will have to create a separate schedule for each client, which may take away a lot of valuable time if you are running different types of campaigns (which you probably are), or if your clients have specific reporting demands.
Another reporting limitation is that you can automate only certain Google Ads reports, not all of them. For example, the Ad Group Performance Report only allows for one ad group to be selected at a time, so it cannot be automated. This may seem small and insignificant from an agency perspective because there are many other things you should automate instead, but some clients may still notice this missing reporting feature if they’re looking through your accounts –they won’t have insight on how specific ad groups or keywords are performing unless each report has been created and scheduled individually.
Lastly, you should note that you can automate some, but not all of your ad data – again limiting agency value that could otherwise be offered to clients.
Automate Google Ads Reporting with Databox
Databox is an all-in-one business reporting solution that provides you and your agency clients with the most important information at a glance. All of your reports can be accessed in one place and shared instantly on any screen – including mobile devices and even your smartwatch for on-the-go access to analytics data.
例如，假设您的客户需要每天，每周或每月的性能更新，但没有时间登录他们的Google广告，这些广告通常会自己检查。使用Datbeplay体育appiosaBox，您可以每天，每周或一个月为他们设置自动电子邮件警报，以便他们始终知道他们的竞选活动的表现而无需举起手指。他们还可以完全了解其帐户优化历史记录，以防他们很快想了解所做的变化如何影响性能。
最好的事情是，您可以将来自多个数据源的数据组合到一个综合仪表板中，以便您的客户可以轻松了解数据的含义以及它来自何处。现在让我们仔细研究如何在DataBox中设置Google广告报告beplay体育appiosand how to build a dashboard using Google Ads data,
How to Set Up Google Ads Reporting in Databox?
To set up Google Ads reporting in Databox, first, go to Data Manager > + New connection. Type ‘Google Ads’ in the search bar. Click on the green Connect button.
In the Activation window, enter your Google Ads Customer ID to authorize the Databox app. You can find your Customer ID in the top right corner above your email address in your Google Ads Account.
Note that Google Ads data is synced in the time zone set in the Google Ads Account. Now sync data for a Metric by adding it to your Metrics screen, using it in a Scorecard, setting a Goal around it, creating an Alert for it, or adding it to a Databoard.
如何使用Google Ads数据构建仪表板？
To create a dashboard in Databox using Google Ads, first, go toDataboards > + New Databoard > Start Blank。
Click on the公制图书馆on the lefthand side. Then, select desired Google Ads Account from the Data Source drop-down list.
Here, you will see the list of pre-builtGoogle Ads Datablocksin the Metric Library. Select desired Datablock onto your Databoard.
If a pre-built Datablock isn’t available for your use case, click on theVisualization Typesicon under the Metric Library icon. You will see the list ofVisualizationsavailable in Databox. Drag and drop your selected Visualization onto your Databoard.
Click on theDatablockon theDataboard打开右侧的相应数据设置。选择适当的Google AD数据源和右DATABLOCK设置中的指标。
Congratulations! You have successfully built your Google Ads dashboard in Databox.
Most Popular Google Ads Report Templates
If you don’t want to create Google Ads reports from scratch (or you simply don’t have the time or don’t know where to start), you can rely on our pre-builtdashboard templates。
The following Google Ads report templates will help you automate Google Ads reporting and save your agency hours of work each month.
Google Ads Dashboard Template
ThisGoogle Ads dashboard模板允许代理商经理和客户轻松跟踪和分析与帐户绩效和目标有关的最重要的指标，例如Ampress and Amplations，每个广告系列的点击，每次点击的成本（CPC），SERPS上的平均广告位置，从AdWords的流量来源访问您的网站，等等。
Google Ads (Ad Groups and Keywords Performance) Dashboard Template
ThisGoogle Ads report templatecombines data from both Google Analytics & Google ads to show your clients their overall ad performance — starting from the performance of individual keywords, to search terms that people use to find them, as well as negative keywords that are making expenses.
ThisGoogle Ads Campaign performance reportshows visualizes some of the most important Google Ads metrics like clicks from ads, click-through rate, and average CPC to answer questions such as:
- How many times was my ad shown?
- How many clicks did my ad get?
- 我广告上的平均共产党是什么?
- What percentage of my ad interactions resulted in actual conversions?
Google Ads (Competitive Health) Dashboard Template
The Google Ads Competitive Health dashboardhelps you monitor the competitive search landscape that your Google Ads account occupies. It measures the effectiveness of your Google Ads campaigns by tracking your most important Google ads metrics, including impressions, clicks, CTR, cost, conversions, and more. And it helps you keep track of your traffic and conversion trends in real-time, and see how you compare to your competitors.
Google Ads Campaign Engagement Dashboard Template
The Google Ads Campaign Engagement dashboard template以易于消化的格式提供有关广告活动的基本信息。从广告点击数量开始，CTR，CPC到每个广告系列的总广告支出以及每个关键字产生的印象数。使用此模板跟踪您的广告系列效率，以及推动最合适的关键字
Enjoy Automated Google Ads Reports from All Your Favorite Devices
Would you like to up yourPPC reportinggame until the next client meeting?
Agencies often face the challenge of finding enough time to create and send monthly performance reports to each client. But with Databox, you need to create a report for your client only once. And from that moment, all your data will be automatically updated in real-time.
What’s even better, with our reporting tool, you can easily overcome the most common limitations of Google Ads reporting and create any number of dashboards and reports per client, and have any number of clients in your account.
And best of all, you can从所有喜欢的设备中查看您的性能, including your desktop, phone, TV, or even your wrist – because Databox is all about making your data accessible no matter where you are.
Want to access your business performance at any time and at any place? Thensign up for a free trial nowand join 120,000+ satisfied Databox users.
