将您当前的博客表现与以前的时期进行比较

Today we are going to talk about blog performance. Managing a blog, whether it is a business one or a personal one, requires commitment. So naturally, you want to see the results of that commitment through clear numbers, from visits to conversions.

This is why tracking the success of your blog over time is so important. You can see whether the changes you make in your strategy and approach have provided you with the desired result or if further adjustments are necessary. The only way to really accomplish this is to be able to see how your blog has progressed over time.

您现在可以看到为什么跟踪和分析博客的性能如此重要。今天，我们将一起构建一个仪表板，以帮助您发现 -

• 博客KPIs you should already be tracking
• How to use Custom Date Ranges to compare your blog performance over time
• What you can do to improve some of the key metrics if you are not hitting your goals

Below, you can view the full episode or keep reading for a fully transcribed version of the episode, complete with relevant screenshots.

Let’s get started.

Let’s Discover How your Blog Post is Performing

Alright, I am inside the Databox app, and the first thing I’m going to do is navigate tothe Databox Designer。我想使用HubSpot Marketing和谷歌分析as my data sources, which you can find here by searching the Metrics Library. If you use a different marketing tool, don’t worry, you’ll still be able to follow along.

Adding metrics from your selected data sources is super easy. Once I’ve chosen Hubspot from the Metrics Library here on the left, for example, all I have to do is drag-and-drop some of the available pre-built metrics.

Themain blog performance metricsI want to be able to visualize today are going to be from two sources – first Google Analytics –Bounce Rate和Pages per Session，以及HubSpot Marketing -博客Views, New Blog Post Published, Top Blog Posts by Click-Through Rate, Top Blog Posts by Page Views, New Email Subscribers and New Leads by Source。These are going to serve as our basic metrics for the blog performance analysis and comparison we are going to end up with. And don’t worry if you didn’t catch all of that, we’ll walk through each step together.

Here’s a look at the dashboard we’ll be creating today. You may notice that there are several ways of presenting the data in this dashboard. With Databox, you can choose how you want tovisualize your metrics，在轻松确定博客性能方面非常有帮助。例如，此处的量规可以很容易地表示两个数字之间的比较，而表对于其他一些指标的效果更好。两者都在此仪表板中表示，因为它们有不同的目的……我们将稍后进入。让我们首先开始构建这个东西。

Let’s See What Our Blog Performance Data is Telling Us

We will go through each metric and see what we can learn.

Google Analytics（分析指标） - 跳出率和每个会话页面。

There is a lot to be said aboutthe importance of Bounce Rate- 有些人甚至会说是最有说服力的指标。这离真相不远 - 跳出率很重要，因为它们可能表明页面内容无关紧要，或者与您的网站访问者感到困惑。

要添加此度量标准作为量表，我进入可视化类型菜单并选择量规。然后，我单击DataBlock，选择Google Analytics（分析）作为我的数据源，然后从那里选择跳出率。

Bounce rate is defined by Hubspot as the percentage of people who land on a page on your website, then leave without clicking anything else or visiting a second page. A high bounce rate across your blog means that visitors are not interacting with the content.According to SemRush– A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this such as slow page loading, 404 errors, or poor mobile optimization. A 41% to 55% would be considered an average bounce rate and an optimal bounce rate would be in the 26% to 40% range.

然而,在order to see whether or not changes you make are influencing this number, tracking bounce rate over time is a must. With自定义日期范围– you can choose to see your bounce rate over a specific period of time – before and after you made changes to your blog- see if there is an improvement, if the number is lower. To enter a custom date range, click here on Date Range, then scroll down and enter whatever dates you’d like to see reflected in your datablock.

Similar to this,Pages per Sessionshow us the Average Number of Pages Viewed during a Session during the specified Date Range. Now, keep in mind that repeated views of a Single Page are counted. So if someone is interested in more than one piece of content on your blog after they visit this metric will show them just that. To add this to our dashboard, I’m actually just going to duplicate my Bounce Rate datablock, then change the metric to Pages per Session.

A high Pages per Session rate is an indication that your blog visitors find your content to be valuable and engaging. And again with CDR, or Custom Date Ranges, you can easily compare these metrics across months and quarters to see if the improvements you made had an effect.

Now we are moving on toHubSpot Marketing metrics–

Let’s Start With A Table Containing New Blog Posts Published, Blog Post Views, and New Blog Subscribers

随着时间的推移，对这三个的比较非常重要，因为您想看看发布的博客数量是否对博客文章的观点产生了积极影响，并确保增加了新的博客订户数量。

There needs to be a clear trend here, otherwise, your team is just turning their wheels without making an impact on your goals. To create this table, once again I go to Visualization types, and this time choose Table. I’m going to click in to edit this datablock and select “Data from multiple metrics”. In the first row, I’ll select Hubspot Marketing here and choose New Posts Published, I’ll add a second row and select Blog Post Views, and finally, I’ll add a third row and select New Blog Post Subscribers. By comparing these three metrics over different time periods with our Custom date Ranges you can get your answers and see if the increase in publishing is providing you with the results you want.

Two Valuable Metrics are also Click-through Rate and Page Views

These metrics show us the ratio of users who click on a specific link to the number of total users who view a page. To add each of these to our dashboard separately, I’ll search our Metric Library and simply drag each datablock in.

Now, having a high number of blog views with a low CTR, or Click Through Rate, means that people who see your posts don’t really interact with them. As we mentioned before this could be due to the same issues giving you a high Bounce rate or just non-engaging CTAs. Luckily with the data on this dashboard, you can easily see the current state and as you build your blog compare it to previous periods to see whether the changes you make bring you closer to your desired result.

最后，我们通过消息来源来领导

这告诉您哪个来源给您的博客带来了最多的访问。当然，我们所有人都希望看到有直接流量和有机搜索的大量数字，因为这是免费的东西，但有时需要额外晋升。通过比较数周，几个月或季度的时间段，您可以查看某些博客促进广告系列是否改变了潜在客户的来源以及是否需要进行更多调整。

好吧,我们有仪表板。但更重要的是,we now have the opportunity to compare your blog’s performance over time. Each time you make a change, new design,更强大的CTA, or increase your publishing rate you will be able to see if that makes a difference by comparing your current blog postperformance to previous periods.

Time to Start Comparing Your Blog Performance

That’s it for today.

Being able to compare your current blog performance to previous periods enables you to get insights into trends for certain KPIs like Bounce Rate, Blog Views, and CTR.

这些见解将帮助您进行更改以提高数字下降或保持当前策略，如果指标与设定的目标相比，您需要它们。

If you need help Comparing Your Current Blog Performance to Previous Periods our Support team can build the dashboards you need for free to help you get started. Head on over towww.yu-nung.com/free-dashboard-setupto get started, or, just click the link above.