良好的营销策略报告可以制造或打破您的业务。
如何？
嗯，这是一份会帮助高级管理层决定该战略是否首先运作的报告。
你的报告应该地址和公司的性能er the strategy and clearly show whether the strategy had been effective in achieving business goals.
最后，对该战略的分析以及公司如何实施它是未来营销战略规划的关键。
Sounds complicated? It doesn’t have to with our guide. Here is the framework that you can follow to draft a great marketing strategy report.
什么是营销策略报告？
Marketing strategies are the plans and frameworks you execute to achieve previously设定业务目标(for example, for SaaS, it could be converting your target audience into paid customers). A marketing strategy report should be a comprehensive document that includes theS.trategies and tactics that will be used to promote and market your company. This type of report provides an overview of your company’s marketing strategy and the competitive landscape in which it operates.
有关的：业务报告：它是什么，如何写一个伟大的？（与例子）
你为什么需要营销计划？
Your company may be spending thousands of dollars on marketing, but if you don’t have an overall marketing plan in place, you may not be getting the best返回您的投资。遵循A.经过验证的营销计划流程and专注于关键绩效指标(KPIs), you can determine what is working and what needs improvement. You can then develop a strategy that covers all aspects of your company’s marketing activities.
有关的：How to Write a Meaningful Marketing Plan: Starting with These 8 Tips
应该包含在营销策略计划中的内容？
以下是应包含在您的营销策略计划中的一些关键组件：
- Business information。您计划的一部分，使读者简要概述了您业务最重要的方面。这包括有关您的信息商业总部那mission statement那联系信息那andmarketing team。
- 介绍/目标，一个列出您营销计划基础知识的部分：您希望如何实现以及如何实现。介绍还应包括您业务的一些背景 - 简要概述您是谁以及您的工作。
- 竞争分析。了解您的竞争对手的战术那as well as their target audience, will help you develop a winning marketing strategy.
- SWOT分析。SWOT(优势、劣势、机会、and threats) analysis provides a snapshot of the internal and external environment of your business.
- 目标市场。这can be as simple as deciding whether you will be targeting men or women, people in their 20s or 40s, Hispanics, African Americans, Caucasians, and so on.
- 购买周期。购买周期是您的客户在购买您的某些东西时使用的过程。它不是一个刚性，牢绿的过程，但有些常见的阶段你的买家无论他们买什么都会通过。
- 独特的销售主张（USP）。这USP is something that will convey to your customers what makes you stand out from the rest of the businesses in your niche. It has to show them how you can help them solve their problem and how they will benefit from choosing your business over others.
- 品牌。对品牌的看法可以制造或打破业务。对于大多数公司而言，“品牌”一词意味着只需在产品上拍打标志并呼叫它。
- 网站。要记住的最重要的事情是您的网站必须针对搜索引擎以及常规读者进行优化。
- Marketing Channels。列出所有用于联系到潜在客户的所有营销渠道，并解释每个频道如何适合大局。
- SEO。With a good SEO plan, you’ll be able to effectively increase organic traffic to your website and start generating more leads for your business.
- 测量和kpis.。测量和kpis.(关键绩效指标）是您如何评估您的营销计划的基础。
- 营销策略和策略。Tactics are the individual actions that make up the overall marketing strategy.
如何编写营销策略报告
为了编写营销策略报告，您需要呈现事实那数据那and建议书以逻辑的方式。与公司目标有关策略的分析为未来的战略规划提供了指导。这就是为什么您报告的重点应该在制定对主题战略如何影响有利或不利结果的情况下了解的原因。
这following 4 pillars should be the core of the marketing strategy report:
目标
无论公司列出全面营销策略或制定具体的营销活动，它必须能够描述其业务和营销目标。目标是一个具体和可测量的结果，该公司希望通过其战略或特定的运动实现实现。例如，如果公司希望在未来5年内销售更多的产品系列，那么整体战略的目标可能是“将销量增加15％”。
战略绩效部分提供了评估战略选择的有效性以及是否适合设定目标的良好机会。该报告的这一部分不仅仅是事实摘要。如果战略不成功，您将想解释原因。您可能会指的是您对影响战略的外部或内部因素的讨论，以及如何在将来提高战略。
Issues
本节讨论了包括公司营销挑战的具体问题。这些问题可能包括为解决新市场或召开两种不同的销售区域的定价方法而言。即使您已经考虑过这些问题，在本节中向下写下它们也迫使您对他们更加客观。
Solutions
这most common mistake companies make when preparing a marketing strategy report is not including solutions to problems. Your report is a chance to present your solutions. It’s not just an opportunity for you to say what happened and why it happened, but also for you to provide answers. If you’re proposing a new strategy, your report can include the information needed to implement it.
Pro提示：您的营销KPIS表现如何？
像大多数营销人员和营销经理一样，您想知道您的努力如何每月转化为结果。您的网站如何表演？您如何将流量转换为带领和客户？哪些营销渠道表现最佳？有机搜索如何比较付费广告系列和前几个月？您可能必须争夺在单个报告中将所有这些都放在一起，但现在您可以在单个DataBox仪表板中的指控器中全部全部。beplay体育appios
Our Monthly Marketing Performance Dashboard includes data from Google Analytics and HubSpot Marketing with key performance metrics like:
- 网站会话，新用户和新的领导者。Basic engagement data from your website. How much traffic? How many new visitors? How many lead conversions?
- Lead generation vs goal.Did you reach your goal for lead conversion for the month, quarter, or year? If not, by how much did you miss?
- 整体营销表现。您网站主要KPI的摘要列表：会话，联系人，领导，客户，反弹率，AVG。会话持续时间，页面/会话和PageViews。
- Email response。总的来说，通过电子邮件按揭测量，您的电子邮件活动有效如何？
- 博客邮政流量。您的博客在某个时期吸引了多少流量？
- 来源新联系人。Which sources drove the highest number of new contacts
- 通过来源访问和联系。您的来源是如何在一定时间内会议和新联系人进行比较的？
Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a即插即用DataBox模板beplay体育appiosthat contains all the essential metrics for monitoring and analyzing your website traffic and its sources, lead generation, and more. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
要设置仪表板，请遵循以下3个简单步骤：
Step 1:Get the template
Step 2:使用DataBox连接您的Hubspot和Google Analytics帐户。beplay体育appios
第3步：在几秒钟内观看仪表板填充。
免费营销计划和战略模板
营销仪表板有助于可视化您的营销努力，可以帮助您跟踪进度，确定改进领域，并帮助您提出更有效的营销策略。这个来源包括2006多个即用的营销仪表板模板that you can use for free. All templates are fully customizable and work across multiple devices. Lastly, they are based on some of the most popular marketing and analytics tools like Google Analytcs, Google Seacrh Console, Ahrefs, Semrush, Google Ads, HubSpot Marketing, etc.
营销概述仪表板
A glance at this dashboard can tell you whether you’re getting enough traffic to your website and if you’re converting those visitors into leads. Download our营销概述仪表板要立即可视化以下度量：
- 每月访问
- 创建每月联系人
- Email Opens/Clicks
- 博客帖子视图
- 登陆页面提交
Google Analytics (Website Measurement Plan) Dashboard
这个简单Google Analytics (Website Measurement Plan) Dashboardis designed to help you present the strategy behind your’s or your client’s website, marketing efforts, and/or campaign. The dashboard provides key metrics that can be broken down into sections for clarity and context. The template includes the following Google Analytics metrics:
- 反弹率
- 忠诚度公制 - 返回用户（QB）
- 电子商务转换率
- 目标转换率
- 收入
- New users
- 会话
Google Analytics（内容营销概述）仪表板
这Google Analytics（内容营销概述）仪表板是识别机会，设定目标和衡量内容营销策略的成功的伟大起点。您将通过可视化以下度量标准来获得您的性能快照：
- 会话
- 频道会议
- 事件行动事件
- 观众行为
- PageViews.
- 目标完成目标
你想知道你的社交媒体是否努力会产生结果？如果答案是肯定的，那么Social Media (Social Media Overview) dashboard可以帮你。使用Google Analytics的数据，此报告可帮助您测量每个通道上的不同内容类型的性能。该仪表板包含的关键指标包括：
- Facebook页面印象
- Instagram impressions
- LinkedIn印象是
- Twitter概述
- Facebook概述（页面：参与，点击，印象，达到，反应，股票，评论）
- Instagram概述（资料访问，覆盖，印象）
- LinkedIn概述（印象，独特的印象，反应，新追随者）
- YouTube概述（观点，喜欢，股票，订阅者）
每月营销表演仪表板
此模板对小型和大公司都很有用。小企业往往没有时间或资源，将详细分析其营销努力进行详细分析。大公司努力与大数据斗争。这每月营销表演仪表板模板允许您在一个地方可视化您最重要的营销数据，并轻松比较不同的指标和现货趋势。它结合了Hubspot营销和Google Analytics的数据。
Google Analytics指标：
- Avg. session duration
- 反弹率
- New users
- Pages / Session
- PageViews.
HUBSPOT营销指标：
- 博客观点
- 新的Contacs（W / O离线源）
- 联系人目标
- 来源新联系人
- 新客户（离线源）
- 电子邮件打开
- New leads
- 会话
- 源头的会话
在一个屏幕上监控您的营销表现
It can be hard to create accurate marketing reports and make sense of data coming from multiple tools, especially when you have a lot of day-to-day tasks to complete and simply lack time to create a report from scratch.
That is where Databox comes into play!
With our reporting tool, you can better track progress towards strategic goals, ensure accountability, and align all stakeholders around data-supported decision-making – all from just one screen.
所以，立即注册免费试用and see for yourself why we have 120,000+ satisfied users!
