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The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Elise DopsonElise Dopsonon October 1, 2019 (last modified on January 9, 2022) • 14 minute read

Did you know that the average marketer has12种不同的工具在他们的后口袋里?

是否使用它们automate your sales process或者跟踪关键字排名,正确的工具可以使我们的生活更轻松。

但是,您可能没有意识到您使用的软件不必在自己的内部Web Analytics仪表板。You can install plugins directly on your WordPress site and manage them from your website’s backend.

但是,您的雷达应该使用哪些营销插件?

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How many WordPress plugins should you have?

There are over54,812 pluginsin the WordPress directory, with new tools being added weekly.

但是,在WordPress网站上安装太多插件可以减慢您的网站。很难在慢速网站和一个不做您想做的事情之间找到平衡

We polled marketers to ask how they overcome this and found that the found the typical marketer has 1-5 plugins installed on their WordPress site:

卡文我是亚历山大·凯霍(Alexander M.

营销人员最好的WordPress插件

Ready to fill your three spaces with a new marketing plugin that will make your life easier?

We wanted to find out which plugins are worthy of taking a spot, so we asked 36 marketers to share which plugins they’re currently using.

Click to jump to a specific plugin category:

…或继续滚动以浏览我们的专家推荐的营销插件。

SEO最好的WordPress插件

1. Yoast SEO

“如果有人问我什么是SEO最好的WordPress插件,我总是告诉他们有关Yoast SEO的信息,” David Mitroff写道皮埃蒙特大街咨询公司

“Yoast SEO is one of the most popular SEO plugins that is active in more than five million sites and have an over 4.9-star rating. […] The best thing about Yoast SEO is it can help you to check your content for SEO optimization and readability and that too free of charge.”

Colin Moiser ofJSL营销agrees: “This is a plugin that we use for almost all of our clients’ websites in order to help optimize each page and post for SEO purposes. This plugin makes optimization easy by giving you the red, yellow, or green light for each page.”

William Brown ofGeek Powered Studios解释了该工具的功能:“我专门使用Yoast SEO,因为它可以帮助我跟踪重要的SEO方面,例如关键字流行率,页面上的出站/入站链接,以及我继续创建内容时更多。”

“至于'更多'部分,该插件还涵盖了SEO的易于错过的各个方面,例如在内容的图像中添加替代文本,并确保您的元和标题描述已优化为Google搜索结果。”

“它得到了很好的支持,经常更新(对WordPress安全很重要),并拥有广泛的在线社区,以支持和示例如何完成更细粒度的SEO任务,”10xdigitaladds.

The best part?MPL企业‘Praveen Latchmetty还指出,该工具对您的营销团队中的每个人来说都是一流的,因为“它有助于打包好帖子,使其成为一篇很棒的帖子,并且更加友好地搜索引擎。”

“这是一种编辑元数据,分析文本段落,链接到相关帖子等的快速方法。这很简单,我们的作家和实习生可以使用它。”

Osiris Parikh ofSummit Mindfulness同意:“没有正式营销背景的营销人员可以轻松地优化关键字,创建站点地图并设置URL面包屑。”

总结,Ellie-Paige Moore的The Bolt Wayadds: “I would definitely recommend YoastSEO. Yoast helps you optimise your site to rank well for SEO and don’t worry because, even if you haven’t got much (or any) SEO knowledge, Yoast helps you throughout the way.”

Yoast Free vs. Premium:哪个最好?

Listonic‘s Filip Jedraszczyk adds that Yoast is “also fairly simple to use and available in both free and premium versions.”

…但是值得从免费增生计划升级for Yoast Premium, especially when the majority of experts don’t pay for the premium versions of their favorite plugins?

Pickfu威廉·钦(William Chin)思考:“开箱即用,Yoast的免费版本足以帮助SEO中的任何内容营销人员构建 - 而付费版本则提供了更高级的功能,例如自定义模式标记和更好地跟踪重定向。”

然而,wevideo’麦克斯·索普(Max Thorpe)说:“免费版本中提供的功能也非常适合,但是如果您想投资,那么高级版本会带来很多额外的好处。”

2.排名

Firewire DigitalBrogan Renshaw认为RankMath“does all Yoast does but better,” such as:

  • “ SEO分析
  • SEO Optimization
  • 关键字优化
  • Rich Snippets
  • XML Sitemaps
  • amp seo
  • 面包屑导航
  • 404监视器
  • 重定向经理
  • Google Search Console Integration
  • 外部/内部链接计数器
  • OpenGraph标记
  • 本地SEO”

“Rank Math features a step-by-step installation and configuration wizard that sets up SEO for WordPress perfectly. Apart from being free, Rank Math is essentially multiple plugins in one. Rank Math is the first plugin I install on any WordPress site,” Renshaw continues.

Jeremy Redlinger of具体的互联网营销adds: “It works just like the popular plugin Yoast, however, it also allows website owners to easily添加模式标记到每个页面。”

莎拉·格林(Sarah Green)White Chalk Roadalso says: “If you are looking to optimize your website for SEO (and adhere to Google best practices), this is an all-inclusive SEO tool which integrates with Google Search Console, allowing you to use real data to make informed decisions about your website’s content and structure to optimize your site effectively.”

“So rather than separately logging into your Google Search Console account, all your data is available within WordPress.”

3.简单301重定向

亚历山大·波特本地搜索它认为您应该“专注于确保您获得所需流量的插件。毕竟,在优化没有人看到的站点时有什么价值?”

简单301重定向is a plugin that should become as crucial a part of your WordPress arsenal as Yoast. Able to track any 404 pages on your website – a page with a broken URL path – turning these dead links into live links has a double edged effect.”

波特解释说:“首先,这将有助于你的搜索引擎优化efforts by strengthening your backlink portfolio. And secondly, you benefit from the referral traffic that was once blocked but can now flow like Atlantic salmon swimming upstream.”

“这些都是您排名,流量和业务的好结果。出于这些原因,简单的301重定向工具应该是您的列表的首位。” Porter补充说。

4. Linkbuildr

Linkbuildris a new content promotion plugin which makes outreach to resources you’re linking to a breeze,” says Jason Berkowitz ofBreak The Web

“When the plugin detects your outbound link, the tool allows you to input the ideal contact information and perform outreach to let them know they were mentioned, of course hoping they in turn help with promotion.”

Matthew Kayadds: “Linkbuildr offers an incredibly ingenious way for marketers to kick start the promotion of their recently published content all from directly inside of your WordPress based website.”

*编辑的笔记: Unsure how many links you have pointed to your website? Check our链接分析仪表板to find out, and judge the impact of those links on important website metrics, all in one place:

The Best Social Media WordPress Plugins

5. WP喜欢按钮

Gregory Golinski您的停车位“会推荐一个小的,没有装饰的插件,这是围绕您的品牌建立庞大Facebook社区的绝佳方法:WP喜欢按钮。”

“Why is it so great? Because this plugin allows you to add a small Facebook like button on top or at the bottom of your blog articles. Whenever someone likes your article, they can click on the button and you’ll get a new follower on Facebook.”

Golinski补充说:“由于这个免费的,免费的按钮,我在Facebook上建立了庞大的社区。”

8.无脚本的社交共享

“几乎每个网站都有社交媒体按钮,它们都为您的页面速度增加了额外的时间。”Marko Saric

然而,Saric says that the无脚本的社交共享plugin “helps you add all the social media and messenger sharing buttons without any scripts and without any extra time added to your page loading speed. The buttons still look great and they still work the way they’re supposed to.”

7. Facebook Messenger客户聊天

“I highly recommendFacebook Messenger Customer Chat插件[…]是因为有可能在网站和用户之间打开新的通信渠道。”CUT2CODE的Grzegorz Rogozinski。

“使用自动化,我们可以向访客询问我们的网站,以了解他们的期望,需求或几乎是他们的状况。”

Rogozinski补充说:“在无处不在的FB和Messenger时代,这对我来说是每个网站上必不可少的。”

8.像素咖啡因

你正在用吗Facebook广告发展您的业务, reach a new audience, or make more sales?

You’ll need to install the Facebook Pixel–a short piece of code that allows you to track the on-site behavior on your site, and find the Facebook profiles of people doing it.

AdEspresso‘s Paul Fairbrother recommends像素咖啡因because “it’s free and allows to to roll out the Facebook Pixel across site very quickly as well as setting up custom conversions for tracking actions and creating custom audiences for Facebook remarketing.”

The Best WordPress Plugins for Capturing Leads

9. HubSpot

wphubsite尼克·莱夫勒(Nick Leffler)推荐“ Hubspot多合一营销,因为它是一个免费的插件,它将您的WordPress网站的每个部分集成到HubSpot中,该网站具有极强的CRM,跟踪,销售和营销工具。”

HubSpot免费提供很多东西,可以替换许多不同的插件和功能,否则您每月都会花费您的费用。他们的入门枢纽也很棒,因为您可以获得许多有用的营销和销售功能,这些功能与您的网站更加集成。”

Leffler解释说:“我最喜欢的集成是会议,以便客户可以在我的网站上与我安排会议。表格也很不错,因为然后将信息直接放入我的CRM中,并且还在访问他们访问的其他页面上跟踪访问者。”

“It’s a great way to market to website visitors and understand their needs better,” Leffler says.

Aodhan MacCathmhaoil说Waster另外,“真的很喜欢HubSpot [因为]整合得很好,并且有一个不错的免费选择。”

10. MailMunch

When we askedLab Sensor Solutions为了获得最好的WordPress营销插件,Jarie Bolander投票赞成“mailmunch[因为]我喜欢能够在任何地方,顶部或出口上放置一个电子邮件登录框的灵活性。”

“It’s nice to have that all in one place to optimize, viaA/B测试,什么是有效的,没有什么作用,因为电子邮件注册对我的客户非常重要。”博兰德说。

11.选择加入怪物

克莱德班克媒体约翰·唐纳奇(John Donnachie)喜欢选择怪物因为它“允许您管理各种高度可定制和高性能的弹出窗口,滑动INS,基于出口意图的显示垫以及其他一堆其他出色的选择。”

“该站点的界面和创建者确实易于使用,WordPress插件使您可以无缝地将弹出式弹出窗口或其他选择直接插入您的网站上。”

12. gettecontrol

GetSiteControlhelps marketers capture “would-be” missed lead opportunities,” says Michelle Martinez of使您的标记数字

“营销人员可以使用此插件来构建用户退出网站或达到页面百分比时出现的潜在客户弹出窗口。这是一种必不可少的工具,并且与入站营销策略保持一致。”

13.重力形式

G2’玛拉·卡尔维洛(Mara Calvello)说:“从条件逻辑到路由通知到数据导出,Gravity Forms全部。”

“插件还使用顶部的状态栏进行多页表单。这允许创建交互式铅磁铁,例如免费的在线测验,计算器和其他免费增值,非常适合入站营销。”

14.蓬勃发展的铅

“营销人员最好的WordPress插件,opinion, is蓬勃发展的线索, which is part of the Thrive Themes suite of conversion-focused WordPress tools and plugins,” says Sam Rexford ofCHILLREPTILE

“Thrive Leads is an advanced suite of lead generation tools for WordPress that lets you build awesome opt-in forms, pop-ups, flyovers, ribbons, and other list-building elements, that blows its competition out of the water.”

“插件确实可以完成所有工作,因此,如果您使用多种产品(例如Hellobar和Sumo进行选择),则可以抛弃所有这些,只需与Thrive Leads一起使用。”

Rexford得出结论:“您可以创建的每种可以想象的选择的类型的选择类型都有大量的免费模板,并且您可以将它们几乎放置在网站上的任何地方。我强烈建议蓬勃发展的潜在客户和所有蓬勃发展的工具。”

用户体验的最佳WordPress插件

15. ShortPixel

“The number one WordPress plugin that I would recommend for all marketers would beShortPixel,” writesPF Geeks‘ Richmond Howard. “It’s a paid, but cheap plugin that will automatically optimize all images and graphics on your site.”

Howard explains: “Many websites, especially with the trend towards more and more visual marketing, can get significantly weighed down. Load times increase, which can negatively impact youruser experience and SEO。”

Ian Wright ofBusinessFibre.co.ukalso adds that “ShortPixel is the one I recommend most because it makes image optimization really easy.”

“Large images kill website speed, but ShortPixel makes it super easy to compress images on the fly. And even better still they offer a free plan to get started.”

16. WP Rocket

Following on from site speed,Josep M Felip建议“WP-Rocket因为这是提高WordPress网站的加载速度的最简单,最快的方法。

“Speed is a ranking factor, so lowest loading times means better rankings and a better UX which usually translate in more conversions.”

17. AddSearch

“Site Search is often disregarded feature, yet it could be extremely valuable. Statistics prove that: website users were几乎两倍的可能性如果使用使用的网站搜索,” Anna Pogrebniak写道。

这就是他们创造的原因addSearch:“用户喜欢搜索,因为它可以使他们想要的内容变得更加容易,更快 - 如果做得很好。你在等什么?”

18. Elementor WordPress Page Builder

“毫无疑问,我一直使用的最好的插件是ElementorWordPress Page Builder. Literally changed my life,” says Liraz Postan ofLP Marketing Services Inc

“I can build many sites with no coding skills at all. Lots of freedom and great value for money,” Postan adds.

19. Google Reviews Pro

Google评论专业是另一个在我们的调查中出现的WordPress营销插件。

科尔顿·德·沃斯坚定的技术解决方案explains its capabilities: “This plugin allows you to easily display your Business Google Review Star Rating – both from your website as a pop-up or embed and actually within Google Search Results themselves.”

“它可以通过快速显示信任因素以及其他客户所说的话来吸引更多的人进入您的网站,并增加转换。使用和设置非常简单。”

“If you’re looking for an easy way to increase clicks from search or make increase the number of Google Reviews your business is receiving, this is a great place to start,” De Vos adds.

您使用哪个WordPress插件?

As you can see, there are several plugins you can use to help marketing your WordPress easier. From social sharing and user experience to helping you with SEO, these plugins are bound to help.

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About the author
Elise Dopson
Elise DopsonElise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.
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