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13 Ways Small Businesses Can Leverage Instagram for Marketing

From increasing brand awareness to hashtag research and displaying social proof at scale, here are 12 ways SMBs can leverage Instagram for marketing.

Social Media Jessica Malnik|Sep 27 2021

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

How do you determine the ROI of your social media campaigns? 30+ social media marketers weigh in with their expert advice.

Social Media|Aug 10 2021

Instagram上的理想帖子频率：有关如何产生参与和成长的20多个专家技巧

Is there a universal recipe for optimal post frequency on Instagram? 20+ marketing experts share their insights and best practices for growing your Instagram community.

Social Media|7月19日2021年

Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Social Media|Jul 12 2021

10 Clear Signs You Should Pause Your Facebook Campaign

Are your Facebook ads performing poorly? 35+ marketing experts help you determine when to pause a Facebook ad campaign.

Social Media|7月1日2021年

市场营销

Facebook广告的平均CTR是什么？您如何改进？

30多个广告专业人员分享了Facebook广告的平均点击率（CTR），以及用于改进该广告的策略。

市场营销|6月29日2021年

市场营销

11种验证的减少Facebook广告CPM的方法

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

市场营销|Jun 28 2021

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Social Media|Jun 28 2021

市场营销

15个小贴士Facebook广告和高频率较低er Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

市场营销|2021年6月27日

How to Get More Website Traffic from Instagram: 13 Proven Tips

Here are 13 simple ways to get more website traffic from Instagram without having to worry about your follower count.

Social Media| 2021年6月24日

仅使用Google Analytics（分析）来衡量社交媒体参与的16种方法

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Social Media|Jun 22 2021

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media|2021年6月21日

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

如果您正在寻找新的方法来产生潜在客户，市场事件，扩大您的影响力并吸引受众，那么该考虑LinkedIn营销的方式了。

Social Media|2021年6月18日

24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

从营销专业人员建议的这27个帐户中获得组织的Instagram个人资料的灵感。

Social Media|May 27 2021

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter被评为产生潜在客户的第三好的社交平台。在本指南中，有39位专家分享了从Twitter中充分利用的最佳技巧。

Social Media|2021年5月26日

18 Proven B2B Instagram Marketing Strategies

Instagram不仅适合旅行博客，有影响力的人和消费者品牌。这是35多个B2B公司在Instagram上建立自己的品牌的方式。

Social Media|May 22 2021

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

从主题研究和讲故事的技术到测试不同的字幕长度并纳入幽默，有40多个社交媒体经理与他们的Instagram顶级标题提示。

Social Media|May 20 2021

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4％的人说，他们比其他社交媒体渠道更有可能与Instagram上的品牌互动。这就是使他们参与的原因。

Social Media|May 18 2021

10 Essential Social Media Metrics That Every Social Media Report Should Include

您如何出售社交媒体营销的价值？报告中应包括哪些社交媒体指标？60+营销人员体重。

Social Media|2021年5月14日

Facebook内容创意：提出新鲜和引人入胜的帖子的16种方法

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Social Media|May 13 2021

16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Social Media|May 11 2021

How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Social Media|2021年5月7日

How to Measure Your Share of Voice on Social Media

声音的份额是什么，为什么它很重要？如何计算？15多个营销人员会根据自己的意见和建议。

Social Media|5月5日2021年

Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

创建Facebook内容日历需要工作。有效地管理它需要更多的工作。这里有6个技巧可以帮助您两者。

Social Media|May 4 2021

使您的LinkedIn公司页面更具吸引力的14种方法

不要让您的LinkedIn公司页面闲置。利用这14种方法来获得更多参与度。

Social Media|May 3 2021

11 Facebook发布想法，以帮助增加企业的参与

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

Social Media|2021年4月30日

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Social Media|Apr 22 2021

WordPress的18个最佳社交媒体插件

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Social Media|2021年4月13日

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

Social Media|2021年4月2日

Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

Social Media|Apr 1 2021

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Social Media|Mar 15 2021

通过这6个电子商务Facebook再营销策略最大化付费广告

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Social Media|2021年3月11日

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

努力在Facebook广告和Instagram广告之间进行选择？以下是专家意见，哪些平台特定的广告对特定行业更有效。

Social Media|Mar 9 2021

Facebook组与Facebook页面：对您的品牌有什么更好的？

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? Almost 20 pros weigh in with their advice.

Social Media|2021年3月3日

市场营销

40 Advanced Google Sheets Tips for Marketing Pros

We asked marketers to tell us how they use Google Sheets. The result: 40 strategies you can adopt, plus pro tips and tools to multiple the power of Google’s free worksheet app.

市场营销|Feb 25 2021

How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Social Media|Feb 24 2021

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

从尝试不同的广告格式到了解您的受众和目标决策者，有很多LinkedIn广告最佳实践需要研究。在这篇文章中抓住他们。

Social Media|Feb 22 2021

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

想制作转换的Instagram广告吗？了解如何创建Instagram广告并促进帖子，从而从全球营销专家那里获得结果。

Social Media|2021年2月19日

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Social Media|Feb 12 2021

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

Twitter B2B潜在客户的生成是大小的品牌所必需的。但是许多人未能承认其重要性。这里有一些技巧可以帮助您入门。

Social Media|Jan 14 2021

B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

Social Media|2021年1月6日

如何优化Twitter广告：使用以下17个技巧获得更好的结果

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Social Media|Dec 28 2020

14个Instagram分析工具现在可以尝试

Looking to measure the ROI of your Instagram account? We’re sharing free and paid ways to see your Instagram page performance.

Social Media|Dec 2 2020

24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

Social Media|Nov 19 2020

32 Effective Social Selling Tips for B2B Companies

Nearly 50 sales pros share how they use social selling tactics to build rapport with their prospects and close more deals.

Social Media|2020年11月2日

如何将LinkedIn用于营销：19个尝试和真实提示

Want the answer to how to use LinkedIn for marketing? Dive into this guide where we’ve packed in 19 pro tips from experts who are great at LinkedIn marketing.

Social Media|Oct 27 2020

46个专家建议推动有机社会增长

Organic social media takes lots of consistent efforts and creativity. Not sure where to start? Dive into this guide of 46 proven organic social growth tips.

Social Media|Oct 5 2020

28个进行社交媒体审核的专家技巧

A social media audit doesn’t have to be a time-consuming, scary process. Check out how 55 social media marketers perform an audit.

Social Media|Sep 30 2020

Agencies

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies|Sep 23 2020

12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

Looking to up your social media marketing game? Here is a list of the 12 best Social Media Tools to help you promote, sell, & manage your brand.

Social Media|2020年9月16日

18 Ways to Optimize Your Facebook Return on Ad Spend (ROAS)

从Facebook广告中驱动结果总是很棒，但是优化您的广告支出回报（ROA）是一个棘手的位置。潜入这18个技巧，以优化您的Facebook广告ROAS

Social Media|Sep 14 2020

您应该跟踪的18个最重要的LinkedIn指标

您如何跟踪LinkedIn页面的参与度？我们要求50多个营销人员共享他们跟踪的最重要的LinkedIn指标。

Social Media|Aug 31 2020

市场营销

根据30多个专家的说法，最佳的业务社交媒体平台

Which social media platform drives the highest quality traffic? 30+ marketers give their expert advice on which social media platform works best for them.

市场营销|7月27日2020年

Facebook广告印象：定义，基准和改进方法

覆盖面和印象是最被低估的Facebook广告指标之一。在本指南中，专家们分享了他们如何使用它们来改善他们的竞选活动。

Social Media|Jun 17 2020

Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Social Media|Apr 7 2020

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Social Media|Mar 24 2020

22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Social Media|Mar 4 2020

市场营销

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

市场营销|Sep 5 2019

市场营销

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

市场营销|2019年5月1日

最佳的Facebook广告内容，用于推动知名度和销售

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Social Media|Mar 7 2019

市场营销

如何编写转换的Facebook广告：21个专家提示和示例

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

市场营销|Feb 27 2019

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