杰西卡·格林（Jessica Greene），Datbeplay体育appiosabox的作者

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销售量|2019年4月9日

Marketing|2019年2月11日

Articles by author Jessica Greene

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these unique KPIs that other sales pros recommend.

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

17%的专业SEO只* *使用免费的搜索引擎优化工具to do their work. Here are the 41 tools they rely on—all 100% free.

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

如果您正在寻找新的方法来产生潜在客户，市场事件，扩大您的影响力并吸引受众，那么该考虑LinkedIn营销的方式了。

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

目前尚不清楚社交份额是否对Google搜索排名有直接影响，但是对齐两个渠道的间接好处是无可争议的。

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

交通，潜在客户，销售：您已经将跟踪这些指标变成科学。现在是时候跟踪您的报告中更深入，更讲述的内容营销指标了。

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

网站有机搜索结果的平均CTR范围为3-5％。如果您的结果没有达到这些基准测试，请遵循这些最佳实践。

三分之一的营销人员说，内容营销是初创企业最重要的SEO任务，但这只是我们受访者建议的23个创业SEO最佳实践之一。

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

170个网站绩效专家分享了这15个网站速度优化技巧，即使是技术精通的人也可以实施。

我们要求127名专业营销人员和SEO分享他们最喜欢的SEO博客以及他们对他们的热爱。这是他们推荐的35个博客。

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

发现诸如CloudApp，Overgrow，Crazy Egg，Heap的公司以及数十种策略，用于提高其免费增值转换率。

不到60％的营销人员和销售人员表示，他们团队中的每个人都知道公司金融KPI在任何给定时刻的趋势都有多大的趋势。

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

内部链接策略为您的网站排名及其访问者带来了许多好处。这是您需要了解的有关内部链接的所有信息。

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

想吸引更多搜索流量到您的网站吗？使用这29个SEO文案写作技巧来创建您的受众和搜索引擎会喜欢的内容。

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

45个销售专家分享了他们开始对话，揭开痛点以及确保合作伙伴关系的首选呼叫问题。

We asked 50+ sales pros to share their best practices for prospecting. Here are the sales prospecting tips they recommend for getting more meetings on your calendar.

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Most landing pages convert less than 3% of users. These marketers use website forms to achieve conversion rates of 7% and higher. Here’s how they do it.

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

90％的营销人员说，从公司中挤满了众包的内容具有积极的业务影响。以下是一些公司使内容创建成为社区努力的方式。

我们对电子商务营销人员进行了调查，以发现促进新在线商店的最有效渠道。这是他们最建议的渠道和策略。

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.